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Become A Brand Specialist

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Working As A Brand Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $82,427

    Average Salary

What Does A Brand Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Brand Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Brand Specialist Jobs

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Brand Specialist Demographics

Gender

Female

53.3%

Male

45.5%

Unknown

1.2%
Ethnicity

White

59.9%

Hispanic or Latino

15.7%

Black or African American

11.2%

Asian

9.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

46.2%

French

9.2%

Chinese

7.7%

Mandarin

4.6%

Greek

4.6%

Korean

3.1%

German

3.1%

Japanese

3.1%

Vietnamese

1.5%

Cherokee

1.5%

Marathi

1.5%

Russian

1.5%

Filipino

1.5%

Albanian

1.5%

Hebrew

1.5%

Burmese

1.5%

Tagalog

1.5%

Serbian

1.5%

Italian

1.5%

Portuguese

1.5%
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Brand Specialist Education

Schools

University of Phoenix

8.5%

Fashion Institute of Technology

8.5%

Northern Michigan University

7.0%

Broward College

6.2%

University of North Texas

5.4%

Michigan State University

5.4%

University of Washington

5.4%

San Francisco State University

4.7%

Columbia College Chicago

4.7%

San Jose State University

4.7%

University of St. Thomas (Minnesota)

4.7%

New York University

3.9%

East Carolina University

3.9%

University of Cincinnati

3.9%

University of Texas at Arlington

3.9%

Texas State University

3.9%

Florida State University

3.9%

Howard University

3.9%

George Mason University

3.9%

University of Florida

3.9%
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Majors

Business

24.5%

Marketing

15.3%

Communication

10.1%

Graphic Design

5.4%

Management

5.1%

Public Relations

5.1%

Specialized Sales And Merchandising

4.3%

Psychology

4.3%

Political Science

2.7%

Journalism

2.7%

Criminal Justice

2.5%

Kinesiology

2.2%

English

2.2%

Advertising

2.2%

General Studies

2.0%

Economics

2.0%

Human Resources Management

2.0%

Liberal Arts

1.8%

Health Care Administration

1.8%

History

1.8%
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Degrees

Bachelors

53.8%

Other

20.4%

Masters

12.2%

Associate

7.7%

Certificate

4.6%

Doctorate

0.8%

License

0.3%

Diploma

0.1%
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Job type you want
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Internship
Temporary

Real Brand Specialist Salaries

Job Title Company Location Start Date Salary
Branding & Positioning Specialist The Boeing Company Renton, WA Aug 27, 2015 $158,808 -
$170,500
Estrella Damm Brand Specialist United States Beverage, LLC Stamford, CT Aug 05, 2013 $150,000
Branding & Positioning Specialist The Boeing Company Renton, WA Sep 05, 2016 $114,000 -
$189,000
Employment Branding Specialist Adobe Systems Incorporated San Jose, CA Apr 01, 2013 $96,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Sep 09, 2014 $90,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Feb 01, 2014 $85,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Jan 22, 2014 $85,000
Brand Specialist P2 Solutions Group LLC Redmond, WA Oct 11, 2010 $72,800 -
$85,280
Brand Specialist Amazon Corporate LLC Seattle, WA Jan 07, 2013 $68,500
Brand Specialist/Assistant Brand Manager Banfi Products Corporation Old Brookville, NY Jan 01, 2014 $68,000
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Aug 17, 2012 $67,656
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Mar 01, 2012 $67,656
Brand Specialist I Amazon Corporate LLC Seattle, WA Aug 10, 2013 $67,392 -
$71,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 16, 2013 $64,688 -
$71,000
Senior Brand Specialist Jc USA Carlsbad, CA May 01, 2014 $55,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 15, 2012 $49,504 -
$71,000
Brand Partnership Specialist Monster, Inc. Brisbane, CA Aug 01, 2014 $49,462 -
$108,587
Regional Retail Brand Specialist-UK 3.1 Phillip Lim, LLC New York, NY Aug 27, 2016 $48,000
Brand Engagement Specialist, Guardian US Guardian News & Media LLC New York, NY Aug 22, 2016 $45,906
Brand Specialist Italian Portfolio Kobrand Corporation NY Jul 06, 2016 $45,906
Brand Specialist Dunan Precision Inc. Dallas, TX Apr 16, 2016 $45,079
Brand Specialist Dunan Precision Inc. Dallas, TX Oct 09, 2016 $45,079

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Top Skills for A Brand Specialist

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  1. Product Knowledge
  2. New Merchandise
  3. Audi Brand
You can check out examples of real life uses of top skills on resumes here:
  • Maximized sales by utilizing customer relationship management, exceeding regional sales goals, and implementing product knowledge seminars.
  • Performed test drives with shoppers, highlighting distinctive characteristics of the Audi brand.
  • Establish and develop strong relationships with new clients at "LEED Silver" certified showroom.
  • Developed sales strategies to expand vendor brand and achieve sales goals with 10-15% profitability results.
  • Standardized collection and delivery of technical product specifications in support of product launches.

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Average Salary:

Top 10 Best States for Brand Specialists

  1. Delaware
  2. Minnesota
  3. New Jersey
  4. Rhode Island
  5. Massachusetts
  6. Texas
  7. Pennsylvania
  8. North Carolina
  9. District of Columbia
  10. Michigan
  • (46 jobs)
  • (386 jobs)
  • (403 jobs)
  • (47 jobs)
  • (537 jobs)
  • (967 jobs)
  • (732 jobs)
  • (558 jobs)
  • (114 jobs)
  • (426 jobs)

Top Brand Specialist Employers

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Jobs From Top Brand Specialist Employers

Brand Specialist Videos

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