Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Branding & Positioning Specialist||The Boeing Company||Renton, WA||Aug 27, 2015||$158,808 -
|Estrella Damm Brand Specialist||United States Beverage, LLC||Stamford, CT||Aug 05, 2013||$150,000|
|Branding & Positioning Specialist||The Boeing Company||Renton, WA||Sep 05, 2016||$114,000 -
|Employment Branding Specialist||Adobe Systems Incorporated||San Jose, CA||Apr 01, 2013||$96,000|
|Brand Specialist Italian Portfolio||Kobrand Corporation||NY||Sep 09, 2014||$90,000|
|Brand Specialist Italian Portfolio||Kobrand Corporation||NY||Jan 22, 2014||$85,000|
|Brand Specialist Italian Portfolio||Kobrand Corporation||NY||Feb 01, 2014||$85,000|
|Brand Specialist||P2 Solutions Group LLC||Redmond, WA||Oct 11, 2010||$72,800 -
|Marketing & Brand Specialist||Black Rose Brigade LLC||New York, NY||Jun 15, 2015||$70,000|
|Brand Specialist||Amazon Corporate LLC||Seattle, WA||Jan 07, 2013||$68,500|
|Brand Specialist/Assistant Brand Manager||Banfi Products Corporation||Old Brookville, NY||Jan 01, 2014||$68,000|
|IBM Websphere Brand Specialist||IBM Corporation||San Francisco, CA||Mar 01, 2012||$67,656|
|IBM Websphere Brand Specialist||IBM Corporation||San Francisco, CA||Aug 17, 2012||$67,656|
|Brand Specialist I||Amazon Corporate LLC||Seattle, WA||Aug 10, 2013||$67,392 -
|Marketing/Branding Specialist||ABC Carpet Co., Inc.||New York, NY||Sep 01, 2012||$65,000|
|Marketing/Branding Specialist||ABC Carpet Co. Inc.||New York, NY||Sep 01, 2012||$65,000|
|Brand Specialist||Amazon Corporate LLC||Seattle, WA||Sep 16, 2013||$64,688 -
|Brand Specialist||Amazon Corporate LLC||Seattle, WA||Sep 19, 2013||$62,000|
|Marketing Brand Specialist||Bridger Conway LLC||Miami, FL||Aug 23, 2015||$60,000|
|Marketing and Branding Specialist||Water Creation, Inc.||Ontario, CA||Sep 19, 2015||$50,088|
|Marketing and Branding Specialist||Water Creation, Inc.||Ontario, CA||Sep 17, 2015||$50,088|
|Marketing/Branding Specialist||Sackett Design LLC||San Francisco, CA||Sep 15, 2016||$50,086|
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