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Working As a Brand Specialist

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $63,000

    Average Salary

What Does A Brand Specialist Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become A Brand Specialist

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Brand Specialist Career Paths

Brand Specialist
Account Executive Sales Manager Store Manager
District Manager
7 Yearsyrs
Account Executive Sales Manager
Director Of Sales
10 Yearsyrs
Account Executive Account Manager
Senior Account Manager
7 Yearsyrs
Graphic Designer Marketing Coordinator Marketing Specialist
Marketing Manager
5 Yearsyrs
Graphic Designer Designer Project Manager
Business Development Manager
9 Yearsyrs
Graphic Designer Designer Owner
Marketing Director
7 Yearsyrs
Specialist Team Leader Assistant Manager
Sales Manager
5 Yearsyrs
Specialist Team Leader Store Manager
District Sales Manager
7 Yearsyrs
Specialist Team Leader General Manager
Regional Manager
8 Yearsyrs
Marketing Coordinator Executive Assistant Account Manager
Sales Account Manager
6 Yearsyrs
Marketing Coordinator Executive Assistant Store Manager
Regional Sales Manager
9 Yearsyrs
Sales Specialist Account Manager Business Development Manager
Business Development Director
11 Yearsyrs
Sales Specialist Sales Manager
General Sales Manager
8 Yearsyrs
Sales Specialist Manager General Manager
Managing Partner
9 Yearsyrs
Consultant General Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Consultant Manager Marketing Manager
Sales And Marketing Manager
6 Yearsyrs
Consultant Operations Manager Branch Manager
Territory Manager
7 Yearsyrs
Client Advisor Manager Branch Manager
Relationship Manager
6 Yearsyrs
Client Advisor Owner Owner/Manager
Territory Sales Manager
7 Yearsyrs
Client Advisor Finance Manager Owner/Manager
Internet Sales Manager
6 Yearsyrs
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Do you work as a Brand Specialist?

Average Yearly Salary
$63,000
Show Salaries
$34,000
Min 10%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$117,000
Max 90%
Best Paying Company
Google
Highest Paying City
Washington, DC
Highest Paying State
Connecticut
Avg Experience Level
1.9 years
How much does a Brand Specialist make at top companies?
The national average salary for a Brand Specialist in the United States is $63,497 per year or $31 per hour. Those in the bottom 10 percent make under $34,000 a year, and the top 10 percent make over $118,000.

Real Brand Specialist Salaries

Job Title Company Location Start Date Salary
Branding & Positioning Specialist The Boeing Company Renton, WA Aug 27, 2015 $158,808 -
$170,500
Estrella Damm Brand Specialist United States Beverage, LLC Stamford, CT Aug 05, 2013 $150,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Sep 09, 2014 $90,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Feb 01, 2014 $85,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Jan 22, 2014 $85,000
Brand Specialist P2 Solutions Group LLC Redmond, WA Oct 11, 2010 $72,800 -
$85,280
Brand Specialist Amazon Corporate LLC Seattle, WA Jan 07, 2013 $68,500
Brand Specialist/Assistant Brand Manager Banfi Products Corporation Old Brookville, NY Jan 01, 2014 $68,000
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Aug 17, 2012 $67,656
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Mar 01, 2012 $67,656
Brand Specialist I Amazon Corporate LLC Seattle, WA Aug 10, 2013 $67,392 -
$71,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 16, 2013 $64,688 -
$71,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 19, 2013 $62,000
Senior Brand Specialist Jc USA Carlsbad, CA May 01, 2014 $55,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 15, 2012 $49,504 -
$71,000
Regional Retail Brand Specialist-UK 3.1 Phillip Lim, LLC New York, NY Aug 27, 2016 $48,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Jul 06, 2016 $45,906
Brand Specialist Dunan Precision Inc. Dallas, TX Apr 16, 2016 $45,079
Brand Specialist Dunan Precision Inc. Dallas, TX Oct 09, 2016 $45,079
Brand Specialist Picklejane LLC New York, NY Oct 01, 2012 $45,000

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Top Skills for A Brand Specialist

  1. Customer Service
  2. Sales Goals
  3. New Merchandise
You can check out examples of real life uses of top skills on resumes here:
  • Developed strong customer service relations and ensured employees provided highest standards of customer satisfaction and quality of service.
  • Merchandised DVF line regularly in order to drive business and ensure meeting/exceeding monthly sales goals ranging from $8,000-$32,000.
  • Identified new merchandise through research, communication with industry representatives, and utilizing customer feedback.
  • Maintained the highest degree of customer satisfaction, 98.2%, of all Audi Brand Specialists in the United States.
  • Negotiated/facilitated resolution of high urgency issues by leveraging relationships and product knowledge in order overcome obstacles.

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Top 10 Best States for Brand Specialists

  1. Massachusetts
  2. Pennsylvania
  3. District of Columbia
  4. Michigan
  5. New York
  6. New Jersey
  7. Ohio
  8. Delaware
  9. Rhode Island
  10. Minnesota
  • (537 jobs)
  • (732 jobs)
  • (114 jobs)
  • (426 jobs)
  • (772 jobs)
  • (403 jobs)
  • (596 jobs)
  • (46 jobs)
  • (47 jobs)
  • (386 jobs)

Brand Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,174 Brand Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Brand Specialist Resume

View Resume Examples

Brand Specialist Demographics

Gender

Female

47.0%

Male

43.0%

Unknown

9.9%
Ethnicity

White

59.5%

Hispanic or Latino

16.6%

Black or African American

11.5%

Asian

8.6%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

49.1%

French

9.8%

Chinese

8.0%

Mandarin

6.3%

Portuguese

3.6%

Korean

2.7%

Greek

2.7%

Italian

2.7%

German

2.7%

Russian

1.8%

Serbian

1.8%

Japanese

1.8%

Vietnamese

0.9%

Cherokee

0.9%

Romanian

0.9%

Danish

0.9%

Indonesian

0.9%

Marathi

0.9%

Filipino

0.9%

Albanian

0.9%
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Brand Specialist Education

Schools

University of Phoenix

11.1%

Broward College

9.0%

Fashion Institute of Technology

8.5%

University of Washington

6.4%

Florida State University

5.1%

Michigan State University

4.3%

University of Cincinnati

4.3%

San Francisco State University

4.3%

Arizona State University

4.3%

Ohio State University

4.3%

Texas A&M University

4.3%

University of Florida

4.3%

Northern Michigan University

4.3%

University of North Texas

3.8%

Ashford University

3.8%

Georgia State University

3.8%

George Mason University

3.8%

Fashion Institute of Design and Merchandising

3.4%

University of Texas at Austin

3.4%

San Jose State University

3.4%
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Majors

Business

25.8%

Marketing

14.8%

Communication

8.2%

Graphic Design

6.0%

Specialized Sales And Merchandising

5.0%

Psychology

4.9%

Management

4.8%

Public Relations

3.6%

Political Science

3.1%

Criminal Justice

2.8%

Journalism

2.6%

Health Care Administration

2.5%

General Studies

2.4%

Finance

2.2%

Advertising

2.2%

Sociology

2.1%

Liberal Arts

1.9%

Kinesiology

1.7%

Economics

1.7%

English

1.7%
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Degrees

Bachelors

52.9%

Other

20.5%

Masters

11.7%

Associate

9.5%

Certificate

3.8%

Doctorate

0.6%

License

0.5%

Diploma

0.4%
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Updated May 19, 2020