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Become A Brand Specialist

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Working As A Brand Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Brand Specialist Do At Dick's Sporting Goods

* Create a world-class customer experience by providing passionate customer service and selling through customer engagement
* Uphold company standards for JORDAN brand merchandise presentation and execute vendor produce presentation directives
* Achieve sales goals through selling primarily JORDAN brand products and other merchandise
* Lead JORDAN brand huddles and educate JORDAN brand retail sales associates
* Promote company programs including warranty sales, Scorecard (loyalty program), private-label credit cards, and other seasonal promotions
* As business needs arise, other tasks may become necessary

What Does A Brand Specialist Do At Viva USA Inc.

* Drive the development of marketing materials for acquired entity
* Actively participate in the integration work streams as appropriate, including Brand, Marketing and Communications
* Manage the Brand project plan
* Work in collaboration with the Communications work stream to effectively communicate key brand information to stakeholders
* Serve as a resource for new client associates in understanding the brand and available tools to ensure brand voice, messaging and visual identity are consistent
* Support key initiatives for Brand Management as needed
* Identify and share best practices, documenting in the M&A Playbook as appropriate
* The above statements are intended only to describe the general nature of the job, and should not be construed as an all-inclusive list of position responsibilities.
* Education – Bachelor degree or equivalent experience
* minimum 5 years of experience in brand/marketing function
* Proven experience in brand management and program/project management
* Supervisory/Management experience required - none

What Does A Brand Specialist Do At Automotive Resources International

* Greets customer on the sales floor and performs a needs analysis including make, model, and features of the desired vehicle
* Explain features and demonstrates operation of vehicle
* Researches availability of models and optional equipment using computer database
* Works with Sales and F&I Managers to negotiate sale and requirements for financing or vehicle lease
* Visually inspect inventory and maintain knowledge of current inventory
* Completes all paperwork and arranges for delivery and registration of vehicle
* Delivers and familiarizes the customer with vehicle
* Assist Sales Manager with customer problems
* Attends/completes required training and department meetings
* What are we looking for?
* Must be driven to achieve goals and career success
* Demonstrate hard work ethic and high energy
* Exhibit excellent customer service skills
* Proven ability to prospect and sell in a team oriented environment
* One year of related sales experience and/or training; or equivalent combination of education and experience
* Current, valid driver’s license

What Does A Brand Specialist Do At PVH Corp.

* JOB:
* Visit key assigned stores as directed within territory ensuring visit requirements are met based on corporate initiatives.
* Negotiate/secure key floor placement, signage and visual enhancements
* Merchandise all PVH products to ensure optimum presentation on sales floor.
* Maintain visual account standards.
* Set up national PVH sale events and new fashion deliveries following store directives.
* Fill in/locate stock and merchandise all fixtures as per PVH standards
* Monitor markdowns, POS pricing and returns to vendor.
* Conduct in-store seminars within territory for on-going training and motivation for store personnel.
* Develop positive relationships with store associates within department and also outside of dept.
* Manage territory regarding opportunities, challenges, and suggestions.
* Communicate information to management in a timely manner.
* Provide photos of new deliveries, sale events, GWP’s, new product launches as well as “before and after” photos on a regular basis.
* Submit SVR in a timely basis, within 48 hours of store service
* Review sales data weekly and monthly to determine door performance.
* Provide monthly schedule and weekly updates to management.
* Assist customers with PVH brands.
* Identify current and future customer needs/emerging trends by establishing rapport with customers to understand market requirements
* Work one mandatory Selling Saturday per month, shifting the work week to Tues
* Saturday and not incurring overtime
* Approach shoppers and assist with CK/PVH Brands to maintain and/or gain market share as well build a clientele list

What Does A Brand Specialist Do At Belk, Inc.

* Essential Functions
* Selling
* Selling Specialists are responsible for meeting their stores plan for the vendor they represent.
* Selling Specialists are responsible for meeting or exceeding all other Belk standards.
* Clientele Development
* Selling Specialists are responsible for clientele development by creating and
* maintaining organized customer profiles.
* Selling Specialists should communicate regularly with customers through mailings and phone.
* Selling Specialists should maintain a ‘Wish List’.
* Selling Specialists should send their customers Thank You and Birthday Cards (focus on top 50 customers)
* Merchandising
* Selling Specialists are responsible for maintaining product presentation standards as established by Belk and the vendor they represent in accordance with the stores guidelines.
* Selling Specialists should coordinate with their visual team on any visual enhancement or major changes.
* Vendor coordinators will review expectations regarding merchandise standards with Selling Specialists upon hiring and will continue to work with the Selling Specialist on a regular basis sharing new information. (Most stores/ vendors)
* Operations
* Selling Specialists are responsible for daily stock maintenance, ensuring that
* merchandise presentations are neat, styles are replenished regularly, and that stock rooms remain orderly.
* Selling Specialists should be aware of mark down and point of sale activity in the
* department and will be responsible for set up (including necessary floor moves and
* signing).
* Selling Specialists should ensure that all asset protection policies/ practices are
* followed.
* Selling Specialists will be responsible for maintaining general housekeeping standards (register areas, stockrooms, etc.).
* Communication with store and vendor
* As a liaison between Vendor and the store, the Selling Specialist will communicate with store management and vendor representatives as well as fellow associates and customers.
* Communication with store management and vendor should include selling activity,
* stock deficiencies, operational concerns, product knowledge, and relevant competitive business issues.
* Monthly recaps should be completed as directed.
* Monthly feedback report (some
* vendors) will ask for information regarding customer requests, missed sales, stock needs, etc.
* Promotions and Contests
* Selling Specialists are responsible for coordinating special events, signage, mailings, collateral, and ensuring appropriate set up and follow through for all promotions.
* Selling Specialists are responsible for working with sales managers on execution and follow up regarding event preparation, set up, etc.
* Selling Specialists are responsible for informing other associates and all customers regarding promotions.
* Product Knowledge
* Selling Specialists are expected to be well educated on vendor product, vendor company direction, and attend vendor product knowledge seminars.
* Selling Specialists should receive and review vendor sales performance from sales managers on a daily, weekly, and monthly basis.
* Selling Specialists are expected to educate new associates, managers, and assistants on the vendor product.
* Selling Specialists are expected to share vendor product knowledge with customer appropriately to increase vendor sales.
* Daily Responsibilities
* Maintain presentation standards throughout the day and ensure recovery at end of day.
* Recover from previous evening’s business.
* Ensure that all merchandise presentations are up to standard: fill-in where needed, straighten merchandise/fixtures.
* Review sales: share department sales information with fellow associates and sales manager.
* Set up scheduled promotions.
* Weekly Responsibilities
* Review previous week’s sales performance to plan and last year.
* Communicate any concerns, suggestions, or product needs to Sales Team Manager.
* Monthly Responsibilities
* Complete monthly sales recap with specific information (some vendors

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How To Become A Brand Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Brand Specialist jobs

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Brand Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Chinese

  • French

  • Mandarin

  • Greek

  • German

  • Korean

  • Japanese

  • Tagalog

  • Vietnamese

  • Cherokee

  • Marathi

  • Hebrew

  • Russian

  • Filipino

  • Albanian

  • Cantonese

  • Burmese

  • Latvian

  • Serbian

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Brand Specialist

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Brand Specialist Education

Brand Specialist

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Real Brand Specialist Salaries

Job Title Company Location Start Date Salary
Branding & Positioning Specialist The Boeing Company Renton, WA Aug 27, 2015 $158,808 -
Estrella Damm Brand Specialist United States Beverage, LLC Stamford, CT Aug 05, 2013 $150,000
Branding & Positioning Specialist The Boeing Company Renton, WA Sep 05, 2016 $114,000 -
Employment Branding Specialist Adobe Systems Incorporated San Jose, CA Apr 01, 2013 $96,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Sep 09, 2014 $90,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Jan 22, 2014 $85,000
Brand Specialist Italian Portfolio Kobrand Corporation NY Feb 01, 2014 $85,000
Brand Specialist P2 Solutions Group LLC Redmond, WA Oct 11, 2010 $72,800 -
Marketing & Brand Specialist Black Rose Brigade LLC New York, NY Jun 15, 2015 $70,000
Brand Specialist Amazon Corporate LLC Seattle, WA Jan 07, 2013 $68,500
Brand Specialist/Assistant Brand Manager Banfi Products Corporation Old Brookville, NY Jan 01, 2014 $68,000
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Mar 01, 2012 $67,656
IBM Websphere Brand Specialist IBM Corporation San Francisco, CA Aug 17, 2012 $67,656
Brand Specialist I Amazon Corporate LLC Seattle, WA Aug 10, 2013 $67,392 -
Marketing/Branding Specialist ABC Carpet Co., Inc. New York, NY Sep 01, 2012 $65,000
Marketing/Branding Specialist ABC Carpet Co. Inc. New York, NY Sep 01, 2012 $65,000
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 16, 2013 $64,688 -
Brand Specialist Amazon Corporate LLC Seattle, WA Sep 19, 2013 $62,000
Marketing Brand Specialist Bridger Conway LLC Miami, FL Aug 23, 2015 $60,000
Marketing and Branding Specialist Water Creation, Inc. Ontario, CA Sep 19, 2015 $50,088
Marketing and Branding Specialist Water Creation, Inc. Ontario, CA Sep 17, 2015 $50,088
Marketing/Branding Specialist Sackett Design LLC San Francisco, CA Sep 15, 2016 $50,086

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Top Skills for A Brand Specialist


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Top Brand Specialist Skills

  1. Product Knowledge
  2. Merchandise
  3. Audi Brand
You can check out examples of real life uses of top skills on resumes here:
  • Traveled to secondary markets to conducts seasonal training and product knowledge seminars.
  • Inventory merchandise to ensure product availability for in stocks order system and customer purchase.
  • Performed test drives with shoppers, highlighting distinctive characteristics of the Audi brand.
  • Surpassed quarterly sales goals by 30% for consecutive quarters and became highest gross sales boutique for Theory Men's.
  • Served as subject matter expert on marketing initiatives and website delivery projects.

Top Brand Specialist Employers

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Brand Specialist Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)