Best states for a brand specialist

Q: What is the best state for brand specialists?

The best state to be a brand specialist is Delaware based on brand specialist salaries and job opportunities.

Q: What is the highest paying state for brand specialists?

The highest paying state for brand specialists is Mississippi based on Zippia’s salary database.

Q: What is the worst state for brand specialists?

The worst state for brand specialists is Mississippi, due to a combination of low salaries and few job opportunities.

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Not all states present equal opportunity for employees, and when it comes to brand specialist jobs, it's no different. We know how hard job search can be, and in order to make your life a little easier, we have the information you need in order to determine where you might want to start your job search. Pay, benefits, and opportunities vary greatly by state, and it's no different for brand specialists. We found that Delaware is the best state in the nation for brand specialists, and people in Fort Lee earn the most in the field.

To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for brand specialists. Delaware is the best state for brand specialists, where the median salary is $83,494.Delaware is the best state, and Fort Lee is the city with the highest pay for brand specialists.

10 best states for brand specialists in 2025

1. Delaware
Total brand specialist jobs: 249
Average annual salary: $83,494
Lowest 10 percent earn: $48,000
Highest 10 percent earn: $145,000
Location Quotient:
1.51
Brand specialist jobs in Delaware
2. New Jersey
Total brand specialist jobs: 1,308
Average annual salary: $88,377
Lowest 10 percent earn: $51,000
Highest 10 percent earn: $151,000
Location Quotient:
1.25
Brand specialist jobs in New Jersey
3. New York
Total brand specialist jobs: 2,220
Average annual salary: $82,095
Lowest 10 percent earn: $47,000
Highest 10 percent earn: $140,000
Location Quotient:
1.32
Brand specialist jobs in New York
4. Pennsylvania
Total brand specialist jobs: 1,642
Average annual salary: $77,859
Lowest 10 percent earn: $44,000
Highest 10 percent earn: $134,000
Location Quotient:
1.07
Brand specialist jobs in Pennsylvania
5. Rhode Island
Total brand specialist jobs: 188
Average annual salary: $72,611
Lowest 10 percent earn: $42,000
Highest 10 percent earn: $123,000
Location Quotient:
1.18
Brand specialist jobs in Rhode Island
6. Connecticut
Total brand specialist jobs: 481
Average annual salary: $73,345
Lowest 10 percent earn: $43,000
Highest 10 percent earn: $124,000
Location Quotient:
1.1
Brand specialist jobs in Connecticut
7. Massachusetts
Total brand specialist jobs: 1,397
Average annual salary: $72,886
Lowest 10 percent earn: $42,000
Highest 10 percent earn: $123,000
Location Quotient:
1.16
Brand specialist jobs in Massachusetts
8. Hawaii
Total brand specialist jobs: 146
Average annual salary: $75,568
Lowest 10 percent earn: $44,000
Highest 10 percent earn: $127,000
Location Quotient:
1.33
Brand specialist jobs in Hawaii
9. New Hampshire
Total brand specialist jobs: 255
Average annual salary: $69,979
Lowest 10 percent earn: $41,000
Highest 10 percent earn: $118,000
Location Quotient:
1.11
Brand specialist jobs in New Hampshire
10. Michigan
Total brand specialist jobs: 922
Average annual salary: $72,172
Lowest 10 percent earn: $41,000
Highest 10 percent earn: $125,000
Location Quotient:
0.91
Brand specialist jobs in Michigan

Brand specialist jobsNear Columbus, OH

How Zippia determines the best states to be a brand specialist

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a brand specialist

Rank	State	Average salary	Lowest 10% earn	Population	Job count
1	Delaware	$83,494	$48,000	961,939	249
2	New Jersey	$88,377	$51,000	9,005,644	1,308
3	New York	$82,095	$47,000	19,849,399	2,220
4	Pennsylvania	$77,859	$44,000	12,805,537	1,642
5	Rhode Island	$72,611	$42,000	1,059,639	188
6	Connecticut	$73,345	$43,000	3,588,184	481
7	Massachusetts	$72,886	$42,000	6,859,819	1,397
8	Hawaii	$75,568	$44,000	1,427,538	146
9	New Hampshire	$69,979	$41,000	1,342,795	255
10	Michigan	$72,172	$41,000	9,962,311	922
11	District of Columbia	$77,588	$44,000	693,972	227
12	North Carolina	$66,516	$37,000	10,273,419	1,397
13	Washington	$76,930	$44,000	7,405,743	792
14	Maine	$68,482	$40,000	1,335,907	178
15	Ohio	$66,872	$38,000	11,658,609	1,179
16	Texas	$68,195	$38,000	28,304,596	2,392
17	Maryland	$70,806	$40,000	6,052,177	851
18	Vermont	$61,696	$36,000	623,657	129
19	Minnesota	$65,861	$38,000	5,576,606	837
20	Virginia	$69,945	$39,000	8,470,020	988
21	Wisconsin	$64,456	$37,000	5,795,483	618
22	North Dakota	$58,832	$34,000	755,393	138
23	Georgia	$59,773	$33,000	10,429,379	1,418
24	South Dakota	$58,915	$34,000	869,666	137
25	Iowa	$61,066	$35,000	3,145,711	400
26	Illinois	$59,927	$34,000	12,802,023	1,641
27	Tennessee	$57,994	$33,000	6,715,984	701
28	Indiana	$61,043	$34,000	6,666,818	663
29	California	$61,854	$34,000	39,536,653	4,084
30	Arkansas	$58,135	$33,000	3,004,279	311
31	Kentucky	$58,725	$33,000	4,454,189	426
32	Oregon	$57,590	$33,000	4,142,776	592
33	Colorado	$60,051	$35,000	5,607,154	690
34	South Carolina	$59,792	$33,000	5,024,369	449
35	Montana	$55,059	$32,000	1,050,493	186
36	Arizona	$55,898	$31,000	7,016,270	762
37	Nebraska	$55,170	$32,000	1,920,076	296
38	West Virginia	$55,303	$31,000	1,815,857	169
39	Idaho	$52,450	$31,000	1,716,943	250
40	Missouri	$57,688	$33,000	6,113,532	606
41	Kansas	$56,246	$32,000	2,913,123	332
42	Nevada	$53,082	$29,000	2,998,039	283
43	Florida	$52,388	$28,000	20,984,400	2,367
44	Alaska	$58,004	$32,000	739,795	85
45	Utah	$50,970	$29,000	3,101,833	456
46	Alabama	$54,834	$30,000	4,874,747	455
47	Louisiana	$51,870	$29,000	4,684,333	419
48	Oklahoma	$53,457	$30,000	3,930,864	331
49	Wyoming	$50,454	$29,000	579,315	68
50	New Mexico	$52,156	$29,000	2,088,070	195
51	Mississippi	$45,339	$25,000	2,984,100	201

Highest paying states for brand specialists

Rank	State	Avg. Brand Specialist Salary
1	Delaware	$83,494
2	New Jersey	$88,377
3	New York	$82,095
4	Pennsylvania	$77,859
5	Rhode Island	$72,611
6	Connecticut	$73,345
7	Massachusetts	$72,886
8	Hawaii	$75,568
9	New Hampshire	$69,979
10	Michigan	$72,172
11	District of Columbia	$77,588
12	North Carolina	$66,516
13	Washington	$76,930
14	Maine	$68,482
15	Ohio	$66,872
16	Texas	$68,195
17	Maryland	$70,806
18	Vermont	$61,696
19	Minnesota	$65,861
20	Virginia	$69,945
21	Wisconsin	$64,456
22	North Dakota	$58,832
23	Georgia	$59,773
24	South Dakota	$58,915
25	Iowa	$61,066
26	Illinois	$59,927
27	Tennessee	$57,994
28	Indiana	$61,043
29	California	$61,854
30	Arkansas	$58,135
31	Kentucky	$58,725
32	Oregon	$57,590
33	Colorado	$60,051
34	South Carolina	$59,792
35	Montana	$55,059
36	Arizona	$55,898
37	Nebraska	$55,170
38	West Virginia	$55,303
39	Idaho	$52,450
40	Missouri	$57,688
41	Kansas	$56,246
42	Nevada	$53,082
43	Florida	$52,388
44	Alaska	$58,004
45	Utah	$50,970
46	Alabama	$54,834
47	Louisiana	$51,870
48	Oklahoma	$53,457
49	Wyoming	$50,454
50	New Mexico	$52,156
51	Mississippi	$45,339

Brand specialist best states FAQs

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What is the highest paying state for brand specialists?

What is the worst state for brand specialists?

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Search for brand specialist jobs

Updated January 8, 2025

Browse business and financial jobs

Total brand specialist jobs:	249
Average annual salary:	$83,494
Lowest 10 percent earn:	$48,000
Highest 10 percent earn:	$145,000
Location Quotient:	1.51

Best states for a brand specialist

10 best states for brand specialists in 2025

1. Delaware

2. New Jersey

3. New York

4. Pennsylvania

5. Rhode Island

6. Connecticut

7. Massachusetts

8. Hawaii

9. New Hampshire

10. Michigan