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The differences between brand specialists and associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate has an average salary of $69,556, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for an associate are customer service, sales floor, and patients.
| Brand Specialist | Associate | |
| Yearly salary | $57,729 | $69,556 |
| Hourly rate | $27.75 | $33.44 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 569,041 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 46% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.
Brand specialists and associates have different pay scales, as shown below.
| Brand Specialist | Associate | |
| Average salary | $57,729 | $69,556 |
| Salary range | Between $33,000 And $99,000 | Between $34,000 And $140,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New York |
| Best paying company | Square | Simpson Thacher & Bartlett |
| Best paying industry | - | - |
There are a few differences between a brand specialist and an associate in terms of educational background:
| Brand Specialist | Associate | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 46% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and associates' demographics:
| Brand Specialist | Associate | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 50.4% Female, 49.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |