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The differences between brand specialists and associate retailers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $28,763 average annual salary of an associate retailer.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for an associate retailer are ladders, sales floor, and loss prevention.
| Brand Specialist | Associate Retailer | |
| Yearly salary | $57,729 | $28,763 |
| Hourly rate | $27.75 | $13.83 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 474,522 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 67% | High School Diploma, 35% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.
Brand specialists and associate retailers have different pay scales, as shown below.
| Brand Specialist | Associate Retailer | |
| Average salary | $57,729 | $28,763 |
| Salary range | Between $33,000 And $99,000 | Between $23,000 And $35,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Square | Mars |
| Best paying industry | - | Hospitality |
There are a few differences between a brand specialist and an associate retailer in terms of educational background:
| Brand Specialist | Associate Retailer | |
| Most common degree | Bachelor's Degree, 67% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and associate retailers' demographics:
| Brand Specialist | Associate Retailer | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 35.1% Female, 64.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |