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The differences between brand specialists and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand specialist, becoming a brand marketing manager takes usually requires 8-10 years. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Brand Specialist | Brand Marketing Manager | |
| Yearly salary | $57,729 | $91,940 |
| Hourly rate | $27.75 | $44.20 |
| Growth rate | 19% | 10% |
| Number of jobs | 69,687 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Brand specialists and brand marketing managers have different pay scales, as shown below.
| Brand Specialist | Brand Marketing Manager | |
| Average salary | $57,729 | $91,940 |
| Salary range | Between $33,000 And $99,000 | Between $64,000 And $131,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Square | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a brand specialist and a brand marketing manager in terms of educational background:
| Brand Specialist | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | - | University of Georgia |
Here are the differences between brand specialists' and brand marketing managers' demographics:
| Brand Specialist | Brand Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |