Brand specialist demographics and statistics in the US
Brand specialist demographics research summary. Zippia estimates brand specialist demographics and statistics in the United States by using a database of 30 million profiles. Our brand specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand specialists after extensive research and analysis:
- There are over 4,860 brand specialists currently employed in the United States.
- 52.1% of all brand specialists are women, while 47.9% are men.
- The average brand specialist age is 36 years old.
- The most common ethnicity of brand specialists is White (67.1%), followed by Hispanic or Latino (12.2%), Asian (10.5%) and Black or African American (5.1%).
- In 2022, women earned 94% of what men earned.
- 10% of all brand specialists are LGBT.
- Brand specialists are 67% more likely to work at private companies in comparison to public companies.
On this page
Brand specialist demographics by:
Brand specialist gender statistics
52.1% of brand specialists are women and 47.9% of brand specialists are men.
- Female, 52.1%
- Male, 47.9%
Brand specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
Brand specialist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$56,066
Female income
$52,744
Brand specialist gender ratio over time
This data breaks down the percentage of men and women in brand specialist positions over time. Currently, 52.1% of brand specialists are female.
Brand specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.32% | 43.68% |
| 2011 | 53.86% | 46.14% |
| 2012 | 54.11% | 45.89% |
| 2013 | 50.63% | 49.37% |
| 2014 | 50.67% | 49.33% |
| 2015 | 52.85% | 47.15% |
| 2016 | 52.08% | 47.92% |
| 2017 | 52.05% | 47.95% |
| 2018 | 51.08% | 48.92% |
| 2019 | 49.70% | 50.30% |
| 2020 | 47.19% | 52.81% |
| 2021 | 47.92% | 52.08% |
Brand specialist related jobs gender ratio
We compared brand specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Brand Specialist | 48% | 52% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand specialist demographics by race
The most common ethnicity among brand specialists is White, which makes up 67.1% of all brand specialists. Comparatively, 12.2% of brand specialists are Hispanic or Latino and 10.5% of brand specialists are Asian.
- White, 67.1%
- Hispanic or Latino, 12.2%
- Asian, 10.5%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Brand specialist race
| Brand specialist race | Percentages |
|---|---|
| White | 67.1% |
| Hispanic or Latino | 12.2% |
| Asian | 10.5% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Brand specialist race and ethnicity over time
See how brand specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.02% | 5.30% | 8.22% | 8.65% |
| 2011 | 74.32% | 5.30% | 8.65% | 9.61% |
| 2012 | 74.38% | 5.51% | 7.94% | 9.84% |
| 2013 | 74.14% | 5.72% | 7.39% | 9.86% |
| 2014 | 74.47% | 5.15% | 8.56% | 9.30% |
| 2015 | 73.42% | 4.73% | 8.86% | 10.00% |
| 2016 | 71.65% | 5.90% | 9.08% | 10.91% |
| 2017 | 71.62% | 5.76% | 9.15% | 10.52% |
| 2018 | 70.93% | 5.42% | 9.16% | 11.11% |
| 2019 | 71.26% | 5.31% | 9.37% | 11.16% |
| 2020 | 69.36% | 4.76% | 9.45% | 12.03% |
| 2021 | 67.08% | 5.12% | 10.47% | 12.21% |
Brand specialist wage gap by race
According to our data, asian brand specialists have the highest average salary compared to other ethnicities. Black or african american brand specialists have the lowest average salary at $50,676.
| Ethnicity | Salary |
|---|---|
| Unknown | $54,296 |
| White | $57,050 |
| Black or African American | $50,676 |
| Asian | $63,837 |
| Hispanic or Latino | $55,282 |
Average brand specialist age
See how the average age of brand specialists varies based on ethnicity and gender.
Male
Female
Brand specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Brand specialist age breakdown
The average age of brand specialists is 30-40 years years old, representing 35% of the brand specialist population.
Brand specialist age breakdown
| Brand Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Brand specialist educational attainment
The most common degree for brand specialists is bachelor's degree, with 67% of brand specialists earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 7%.
- Bachelor's, 67%
- Associate, 15%
- High School Diploma, 7%
- Master's, 6%
- Other Degrees, 5%
Brand specialists by degree level
| Brand specialist degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Associate | 15% |
| High School Diploma | 7% |
| Master's | 6% |
| Other Degrees | 5% |
Brand specialist jobs you might like
Brand specialist wage gap by degree level
According to the data, brand specialists with a Doctorate degree earn more than those without, at $73,382 annually. With a Master's degree, brand specialists earn a median annual income of $72,374 compared to $59,564 for brand specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $72,374 |
| Bachelor's Degree | $59,564 |
| Doctorate Degree | $73,382 |
Brand specialist employment statistics
Most brand specialists work for a private in the retail industry.
Company size where brand specialists work
Below, you can see the size of companies where brand specialists work.
Brand specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 33% |
Brand specialist jobs by company type
Employees with the brand specialist job title have their preferences when it comes to working for a company. For instance, most brand specialists prefer to work at private companies over public companies.
Brand specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 0% |
| Public | 32% |
| Private | 67% |
| Government | 1% |
Brand specialist jobs by industry
The most common industries for brand specialists are retail, manufacturing and media.
Brand specialist industry statistics
| Industry | Percentages |
|---|---|
| Retail | 20% |
| Fortune 500 | 16% |
| Manufacturing | 10% |
| Media | 9% |
| Automotive | 9% |
| Technology | 7% |
| Hospitality | 5% |
| Professional | 5% |
| Finance | 3% |
| Health Care | 3% |
| Start-up | 3% |
| Internet | 2% |
| Transportation | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Construction | 1% |
| Non Profits | 1% |
Brand specialist turnover and employment statistics
Brand specialist unemployment rate over time
The unemployment rate for brand specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand specialist unemployment rate by year
| Year | Brand specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average brand specialist tenure
The average brand specialist stays at their job for 1-2 years, based on the 2,174 brand specialists resumes in Zippia's database.
Brand specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 34% |
| 3-4 years | 13% |
| 5-7 years | 16% |
| 8-10 years | 5% |
| 11+ years | 6% |
Brand specialist LGBT ratio compared to similar jobs
Review the percent of brand specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Senior Demand Planner | 8.65% | 26,865 |
| Employee Relations Representative | 8.93% | 35,780 |
| Brand Specialist | 10.00% | - |
| Specialist-Small Business | 11.05% | 74,941 |
| License Examiner | 11.64% | 2,163 |
| Raiser | 19.25% | 236 |
Similar brand specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator | 4.41% | 12,567 |
| Senior Demand Planner | 8.65% | 26,865 |
| Employee Relations Representative | 8.93% | 35,780 |
| Specialist-Small Business | 11.05% | 74,941 |
| License Examiner | 11.64% | 2,163 |
| Raiser | 19.25% | 236 |
Foreign languages spoken by brand specialists
The most common foreign language among brand specialists is Spanish at 49.1%. The second-most popular foreign language spoken is French at 9.8% and Chinese is the third-most popular at 8.0%.
- Spanish, 49.1%
- French, 9.8%
- Chinese, 8.0%
- Mandarin, 6.3%
- Portuguese, 3.6%
- Other, 23.2%
Brand specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 49.1% |
| French | 9.8% |
| Chinese | 8.0% |
| Mandarin | 6.3% |
| Portuguese | 3.6% |
| Other | 23.2% |
