How to hire a brand specialist

How to hire a brand specialist, step by step

Here's a step-by-step brand specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand specialist
• Step 8: Go through the hiring process checklist

What does a brand specialist do?

Post a brand specialist job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a brand specialist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect brand specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents brand specialist salaries for various positions.

   Type of Brand Specialist	Description	Hourly rate
   Brand Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-47
   Advertising Coordinator	An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show more	$17-29
   Expert	An expert has extensive knowledge on a subject gained from a significant amount of experience. Although the tasks will vary on the line of work or organization, an expert's role will often revolve around sharing expertise through discussion, evaluation, and influencing... Show more	$25-77

   Show more

2. Create an ideal candidate profile

   Common skills:

   • PowerPoint
   • CRM
   • Customer Satisfaction
   • Cleanliness
   • WordPress
   • Customer Service
   • Digital Marketing
   • Linkedin
   • Product Knowledge
   • Marketing Campaigns
   • SEO
   • Client Relationships
   • Sales Floor
   • Brand Awareness

   Check all skills

   Responsibilities:

   • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
   • Maintain showroom cleanliness, appearance and upkeep to preserve a luxurious atmosphere.
   • Maintain and increase CSI for dealership through dynamic customer orient sales and? servicing techniques.
   • Engage potential consumers in products and services through special events, sampling, giveaways, etc.
   • Increase sales profits via customer consultation, merchandising management, and cash register operations (POS) and loss prevention.
   • Respond to email and phone messages regarding data availability, application installation, and end-user SQL queries for market analysis.

   More brand specialist duties

3. Make a budget

   Including a salary range in the brand specialist job description is a good way to get more applicants. A brand specialist salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a brand specialist in Florida may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level brand specialist. Additionally, a brand specialist with lots of experience in the field may command a higher salary as a result.

   Average brand specialist salary

   $57,729yearly

   $27.75 hourly rate

   ---

   Entry-level brand specialist salary

   $33,000 yearly salary

   Updated January 20, 2026

   Average brand specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$82,169	$40
   2	Washington	$77,593	$37
   3	District of Columbia	$77,519	$37
   4	Pennsylvania	$75,257	$36
   5	Connecticut	$73,321	$35
   6	Massachusetts	$72,831	$35
   7	Maryland	$70,743	$34
   8	Texas	$69,547	$33
   9	Ohio	$69,426	$33
   10	North Carolina	$66,496	$32
   11	Minnesota	$65,808	$32
   12	Wisconsin	$65,546	$32
   13	California	$63,940	$31
   14	Illinois	$60,396	$29
   15	Georgia	$60,132	$29
   16	Colorado	$60,093	$29
   17	Missouri	$58,743	$28
   18	Oregon	$57,647	$28
   19	Kentucky	$56,788	$27
   20	Tennessee	$56,199	$27

   Average brand specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Square	$127,525	$61.31
   2	Amazon	$102,906	$49.47	123
   3	IBM	$98,430	$47.32	10
   4	Huntington Hospital	$92,375	$44.41
   5	Horizon Hobby	$88,508	$42.55	1
   6	Nike	$85,785	$41.24	4
   7	Concept Software & Services Inc	$81,688	$39.27
   8	UBS	$71,193	$34.23	3
   9	Veolia Water Tech	$67,219	$32.32
   10	Planned Parenthood	$65,064	$31.28
   11	Schreiber Foods	$61,552	$29.59	1
   12	Boeing	$59,327	$28.52	31
   13	West Tennessee Healthcare	$57,587	$27.69
   14	Thermo Fisher Scientific	$57,299	$27.55	18
   15	Ecolab	$56,952	$27.38	16
   16	J.C. Anderson	$54,245	$26.08
   17	World Class Automotive Group LP	$53,497	$25.72	7
   18	Hendrick Automotive Group	$52,765	$25.37	1
   19	CHS	$50,181	$24.13
   20	Mercedes-Benz of Escondido	$50,013	$24.04

4. Writing a brand specialist job description

   A job description for a brand specialist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a brand specialist job description:

   Brand specialist job description example

   Check out what over 100 years of trust

   looks like in our culture!

   
   

   What does a Digital Brand Specialist at Hoffman Auto Group do?

   
   

   Role Purpose

   Generate sales appointments and vehicle sales opportunities through proper handling of incoming calls, internet leads, text messages, lease renewals & orphan customers. Contact current and potential customers regarding special sales campaigns and offers.

   Leadership

   This role does not manage others.

   Core Accountabilities

   1. Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.
   2. Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Brand Specialist.
   3. Complete sales technique, lead management software & vehicle product knowledge training.
   4. Meet objectives for appointment setting and vehicle deliveries.
   5. Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.
   6. Assign and ensure timely & accurate responses for all internet leads, text leads, etc.
   7. Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.
   8. Assist Sales Management in evaluating 3rd party lead providers in order to make recommendations as necessary.

   Competencies and Qualifications

   1. High School Diploma
   2. 1-2 years’ experience in the automotive industry or customer service orientated environment preferred
   3. Possesses effective communication skills: oral, written, listening.
   4. Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.

   Get to know Jason Herndon in the Sales department

   @ Hoffman Auto Group

   
   Monday-Saturday, with a day off during the week.
   40-45 hours a week.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right brand specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find brand specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with brand specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand specialist

   Once you've decided on a perfect brand specialist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a brand specialist?