Average Brand Specialist Salary
$63,000 yearly
$30.29 hourly
Updated August 18, 2021
$34,000
10 %
$63,000
Median
$114,000
90 %
What Is The Average Brand Specialist Salary?
The average brand specialist salary is $63,005 per year, or $30.29 per hour, in the United States. The range surrounding that average can vary between $34,000 and $114,000, meaning brand specialists have the opportunity to earn more once they move past entry-level roles. Most brand specialists find a job with retail and manufacturing companies, while others work for manufacturing, retail, and technology companies to make more money. Those aren't the only places you can earn a higher paycheck. New Jersey, Alaska and New York are the top states in the U.S. to pay brand specialists the highest salaries.

Average Brand Specialist Salary By State

The darker areas on the map show where brand specialists earn the highest salaries across all 50 states.

Average Salary

Brand Specialist average salary by State

StateascdescAvg. salaryascdescHourly rateascdesc
Alabama
$42,207
$20.29
Alaska
$67,635
$32.52
Arizona
$48,345
$23.24
Arkansas
$48,389
$23.26
California
$63,042
$30.31
Colorado
$50,759
$24.40
Connecticut
$63,797
$30.67
Delaware
$61,483
$29.56
District of Columbia
$59,035
$28.38
Florida
$59,717
$28.71
Georgia
$55,054
$26.47
Hawaii
$61,617
$29.62
Idaho
$33,076
$15.90
Illinois
$46,908
$22.55
Indiana
$41,760
$20.08
Iowa
$40,440
$19.44
Kansas
$42,346
$20.36
Kentucky
$39,742
$19.11
Louisiana
$50,634
$24.34
Maine
$60,300
$28.99
Maryland
$50,380
$24.22
Massachusetts
$66,437
$31.94
Michigan
$52,637
$25.31
Minnesota
$49,411
$23.76
Mississippi
$38,265
$18.40
Missouri
$42,864
$20.61
Montana
$35,767
$17.20
Nebraska
$33,559
$16.13
Nevada
$55,143
$26.51
New Hampshire
$53,802
$25.87
New Jersey
$82,723
$39.77
New Mexico
$55,324
$26.60
New York
$66,556
$32.00
North Carolina
$49,083
$23.60
North Dakota
$35,924
$17.27
Ohio
$47,757
$22.96
Oklahoma
$56,068
$26.96
Oregon
$53,990
$25.96
Pennsylvania
$58,649
$28.20
Rhode Island
$65,430
$31.46
South Carolina
$41,332
$19.87
South Dakota
$37,891
$18.22
Tennessee
$45,781
$22.01
Texas
$66,451
$31.95
Utah
$39,668
$19.07
Vermont
$51,766
$24.89
Virginia
$55,053
$26.47
Washington
$61,099
$29.37
West Virginia
$38,818
$18.66
Wisconsin
$44,191
$21.25
Wyoming
$35,418
$17.03

How much should you get paid?

Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

Highest Paying Cities For Brand Specialist

0 selections
CityascdescAvg. salaryascdescHourly rateascdesc
Newark, NJ
$83,664
$40.22
San Francisco, CA
$68,670
$33.01
Spring, TX
$67,678
$32.54
New York, NY
$66,831
$32.13
Seattle, WA
$62,787
$30.19
Coral Gables, FL
$62,177
$29.89

The largest raises come from changing jobs.

See what's out there.

Average Brand Specialist Salary Over Time

Compare salaries for individual cities or states with the national average.

Location
    YearascdescAvg. salaryascdescHourly rateascdesc% Changeascdesc
    2021
    $63,000
    $30.29
    -0.2%
    2020
    $63,100
    $30.34
    +1.1%
    2019
    $62,400
    $30.02
    +0.7%
    2018
    $62,000
    $29.83
    +1.4%
    2017
    $61,200
    $29.41
    +0.8%

    How Much Do Brand Specialists Make In Different Industries?

    Brand specialist salaries can vary on many factors, including what industry a job is in. In fact, jobs with manufacturing, retail, and technology companies tend to be the highest paying. Furthermore, a brand specialist can make a yearly salary of $65,774 while working for manufacturing companies. All the while, other brand specialists are making $63,288 at retail companies and $56,168 at technology companies. One industry brand specialists may want to avoid is the hospitality industry as it offers the lowest average salary at $46,019.
    RankIndustryAverage Brand Specialist SalaryBrand Specialist Salary Range
    1
    Manufacturing
    $65,774
    $34k
    $86k
    2
    Retail
    $63,288
    $34k
    $86k
    3
    Technology
    $56,168
    $34k
    $86k
    4
    Hospitality
    $46,019
    $34k
    $86k

    High Paying Brand Specialist Jobs

    Average JOB Salary by Field

    Advertising Coordinator

    Avg. salary: $44,385

    An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
    11,905 Advertising Coordinator Jobs
    Expert

    Avg. salary: $109,383

    An expert has extensive knowledge on a subject gained from a significant amount of experience. Although the tasks will vary on the line of work or organization, an expert's role will often revolve around sharing expertise through discussion, evaluation, and influencing. There's also an opportunity for teaching, training, selling, and even promoting. Being an expert requires a great deal of communication and coordination; the duties will always involve engaging with other people and building rapport.
    11,812 Expert Jobs
    Sales Person

    Avg. salary: $26,195

    A salesperson is in charge of ensuring that the products, goods, or services of the company get sold to customers. They are trained to market the products well, understand what the customer needs, and find the product that best fits the customer's needs. As such, the salesperson should be familiar with all of the company's products and should be able to explain the features of each. They should know how to approach customers and to close out sales. Salespersons are expected to have good communication, interpersonal, and persuasion skills.
    246,668 Sales Person Jobs
    Sales Clerk

    Avg. salary: $19,223

    A sales clerk is responsible for assisting customers in purchasing products, responding to customer inquiries, and providing product recommendations. Sales clerks require excellent customer service and communication skills to offer the best services to the customers and maintain good customer feedback for the business. They also check inventories, request supplies as needed, and organize product displays on the appropriate shelves. A sales clerk must have strong verbal communication skills to manage customer concerns and excellent time-management skills to perform tasks within the fast-paced work environment.
    295,816 Sales Clerk Jobs
    Marketing Agent

    Avg. salary: $47,213

    A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
    83,285 Marketing Agent Jobs

    Brand Specialist Salaries By Years Of Experience

    The salary for a brand specialist can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.
    Experience LevelascdescAvg. SalaryascdescHourly Rateascdesc
    Entry Level
    $37,700
    $18.14
    Mid Level
    $61,100
    $29.38
    Senior Level
    $104,000
    $49.91

    Which Companies Pay Brand Specialists The Most?

    To earn a high income as a brand specialist, working for Google or RaceTrac might be your best bet, as they are the highest paying companies in this field. In addition, companies like Brown-Forman and Groupon report highly competitive wages for brand specialists.
    Company
    LogoRankCompanyAverage Brand Specialist SalaryBrand Specialist Salary Range
    1Google
    4.8
    $114,600
    $49k
    $132k
    2RaceTrac
    4.4
    $104,754
    $49k
    $132k
    3Brown-Forman
    4.8
    $88,213
    $49k
    $132k
    4Groupon
    4.7
    $87,424
    $49k
    $132k
    5Ecolab
    4.8
    $84,036
    $49k
    $132k
    6Boeing
    4.9
    $81,988
    $49k
    $132k

    Recently Added Brand Specialist Salaries

    Location
    CompanyascdescJobascdescLocationascdescDate AddedascdescSalaryascdesc
    Global Employer Brand Specialist
    Deerfield, IL
    05/06/2021
    $73,045
    05/06/2021
    Global Employer Brand Specialist
    Deerfield, IL
    05/06/2021
    $73,045
    05/06/2021
    Associate Brand Specialist
    Saddle Brook, NJ
    05/12/2020
    $41,740
    05/12/2020
    Brand Specialist
    Fontana, CA
    01/28/2020
    $57,928
    01/28/2020
    Eugene Perma Brand Specialist
    Warminster, PA
    12/18/2019
    $100,677
    12/18/2019
    Decoded Advertising LLC
    Brand Specialist
    Brand Specialist
    New York, NY
    12/10/2019
    $63,981
    12/10/2019
    Brand Specialist
    Saint Louis, MO
    09/16/2019
    $58,686
    09/16/2019
    Auteur NYC
    Brand Specialist
    Brand Specialist
    New York, NY
    07/24/2019
    $130,000
    07/24/2019
    Brand Specialist
    New York, NY
    05/22/2019
    $156,832
    05/22/2019
    Fendi North America, Inc.
    Brand Specialist
    Brand Specialist
    New York, NY
    04/22/2019
    $115,000
    04/22/2019

    Average Brand Specialist Salary by Demographic

    Brand Specialist Gender Pay Gap

    male-income
    Male Income
    $57,435
    female-income
    Female Income
    $54,582
    Median Brand Specialist Income by Race
    Asian brand specialists have the highest average salary compared to other ethnicities. Hispanic or latino brand specialists have the lowest average salary at $52,507.
    $63,000
    $61,000
    $59,000
    $57,000
    $55,000
    $53,000
    $51,000
    Unknown
    White
    Black or African American
    Asian
    Hispanic or Latino
    Ethnicityascdesc
    Salaryascdesc
    Unknown$57,507
    White$55,176
    Black or African American$53,755
    Asian$61,097
    Hispanic or Latino$52,507
    Average Brand Specialist Salary by Education Level
    Brand specialists with a Doctorate degree earn more than those without, at $72,104 annually. With a Masters degree, brand specialists earn a median annual income of $69,999 compared to $54,582 for brand specialists with an Bachelors degree.
    $75,000
    $71,000
    $67,000
    $63,000
    $59,000
    $55,000
    $51,000
    Master's Degree
    Bachelor's Degree
    Doctorate Degree
    Educationascdesc
    Salaryascdesc
    Master's Degree$69,999
    Bachelor's Degree$54,582
    Doctorate Degree$72,104