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Brand specialist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Gulay Guzel PhD,

Dr. Carrie Trimble

Below we've compiled a list of the most critical brand specialist skills. We ranked the top skills for brand specialists based on the percentage of resumes they appeared on. For example, 9.9% of brand specialist resumes contained powerpoint as a skill. Continue reading to find out what skills a brand specialist needs to be successful in the workplace.

15 brand specialist skills for your resume and career

1. PowerPoint

Here's how brand specialists use powerpoint:

Created reports using Word, Excel and PowerPoint.
Developed internal methods for quickly compiling data and delivering usable information from Oracle System to Excel and PowerPoint.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how brand specialists use crm:

Showcased entire Audi lineup, assisted clients on test drives, and constant follow-up with daily To-Do list in CRM systems.
Learned and utilizes all company provided software including the Client Relationship Management (CRM) system and Auto Alert.

3. Customer Satisfaction

Here's how brand specialists use customer satisfaction:

Developed strong customer service relations and ensured employees provided highest standards of customer satisfaction and quality of service.
Created event proposals and customize sales presentations to maintain customer satisfaction and retention.

4. Cleanliness

Here's how brand specialists use cleanliness:

Experience in delegation, management, organization, and cleanliness.
Maintain cleanliness in warehouse/storage area and company vehicle.

5. WordPress

Here's how brand specialists use wordpress:

Created and posted company blogs, press releases, advisory alerts through WordPress and PR Web.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how brand specialists use customer service:

Provided administrative and customer service support to higher level executives, marketing/media planners, and development team.
Handled approximately 30 customer service phone calls related to online schooling nationwide.

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7. Digital Marketing

Here's how brand specialists use digital marketing:

Provide digital marketing strategies, including the utility of social media avenues to drive revenue and exposure for clients.
Design digital marketing campaigns, collateral for trade shows, marketing events and sales.

8. Linkedin

Here's how brand specialists use linkedin:

Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and Google+.
Established brand\'s social media presence utilizing tools such as Twitter and LinkedIn.

9. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how brand specialists use product knowledge:

Maximized sales by utilizing customer relationship management, exceeding regional sales goals, and implementing product knowledge seminars.
Negotiated/facilitated resolution of high urgency issues by leveraging relationships and product knowledge in order overcome obstacles.

10. Marketing Campaigns

Here's how brand specialists use marketing campaigns:

Created the Go-To-Market strategies and marketing campaigns that successfully communicated the brand message and increased consumer brand awareness.
Coordinated and oversaw marketing campaigns and materials across all audiences.

11. SEO

Here's how brand specialists use seo:

Developed social media strategy for greater SEO, content relevance, and client interaction.
Consulted with small business client inquiries about their website and SEO development.

12. Client Relationships

Here's how brand specialists use client relationships:

Maintained client relationships with high level executives.
Generated prospective client list * Maintained and Nurtured client relationships * Demonstrated professional and honest sale tactics to achieve monthly sale goals

13. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how brand specialists use sales floor:

Provided a crisp, clean presentation by folding apparel tables, keep the sales floor clean, organized and well stocked.
Enforce the Tommy Hilfiger Brand presence on the sales floor, embossing the quality of the brand.

14. Brand Awareness

Here's how brand specialists use brand awareness:

Analyzed current market positions, identified opportunities to increase brand awareness.
Created brand awareness and built retailer and customer relationships.

15. Brand Marketing

Here's how brand specialists use brand marketing:

Implemented customer education programs to expand brand marketing/knowledge.
Collaborate with brand marketing team on merchandising, layouts, and product placement for sales maximization.

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What skills help Brand Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What brand specialist skills would you recommend for someone trying to advance their career?

Dr. Gulay Guzel PhD

Assistant Professor, Website

Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.

What soft skills should all brand specialists possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for brand specialists?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.

Do you want to know more?

List of brand specialist skills to add to your resume

The most important skills for a brand specialist resume and required skills for a brand specialist to have include:

PowerPoint
CRM
Customer Satisfaction
Cleanliness
WordPress
Customer Service
Digital Marketing
Linkedin
Product Knowledge
Marketing Campaigns
SEO
Client Relationships
Sales Floor
Brand Awareness
Brand Marketing

Business Development
Brand Management
CSI
Sales Process
Twitter
Product Launches
Product Line
Drive Sales
Market Trends
Sales Associates
Customer Care
Guest Service
Inventory Management
Trade Shows
Increase Sales

POS
Brand Development
Sales Reports
Market Research
YouTube
Event Planning
Copywriting
Inbound Calls
Promotional Products
Product Sales
Promotional Events
Customer Inquiries
Store Management
Lexus
Gross Profit

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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