A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.

Brand Specialist Responsibilities

Here are examples of responsibilities from real brand specialist resumes representing typical tasks they are likely to perform in their roles.

  • Help managed the development, design, and layout of the corporate re-branding via the internet.
  • Handle all sales leads such as Internet, phone, showroom, as well as leads generate proactively from outside prospecting.
  • Create and implement strategic territory plan to enhance and achieve sales objectives, expand market penetration and capitalize on revenue-generating opportunities.
  • Operate a POS system to itemize and complete an average of [number] customer purchases.
  • Create and edit graphics for PowerPoint presentations, email campaigns, website postings, and social media postings.
  • Increase sales profits via customer consultation, merchandising management, and cash register operations (POS) and loss prevention.
  • Respond to email and phone messages regarding data availability, application installation, and end-user SQL queries for market analysis.
  • Manipulate database utilizing SQL language.
  • Operate AmazonatBuffalo's official twitter handle and post to it regularly.
  • Style PetBox packaging in an aesthetically relevant manner for promotion on Instagram.
Brand Specialist Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented involves being extremely mindful and observant of all details.

Brand Specialist Job Description

When it comes to understanding what a brand specialist does, you may be wondering, "should I become a brand specialist?" The data included in this section may help you decide. Compared to other jobs, brand specialists have a growth rate described as "much faster than average" at 20% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of brand specialist opportunities that are predicted to open up by 2028 is 139,200.

On average, the brand specialist annual salary is $63,005 per year, which translates to $30.29 an hour. Generally speaking, brand specialists earn anywhere from $34,000 to $114,000 a year, which means that the top-earning brand specialists make $80,000 more than the ones at the lower end of the spectrum.

It's hard work to become a brand specialist, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming an advertising coordinator, associate retailer, expert, and sales person.

Brand Specialist Jobs You Might Like

Brand Specialist Resume Examples

Brand Specialist Skills and Personality Traits

We calculated that 15% of Brand Specialists are proficient in Customer Service, CRM, and Powerpoint. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Brand Specialists that have these skills listed on their resume here:

  • Customer Service, 15%

    Developed strong customer service relations and ensured employees provided highest standards of customer satisfaction and quality of service.

  • CRM, 11%

    Showcased entire Audi lineup, assisted clients on test drives, and constant follow-up with daily To-Do list in CRM systems.

  • Powerpoint, 11%

    Created reports using Word, Excel and PowerPoint.

  • Linkedin, 5%

    Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and Google+.

  • Sales Goals, 5%

    Managed general inventory analysis and assessed product demand; increased availability of top merchandise for the purpose of exceeding sales goals.

  • Product Knowledge, 4%

    Negotiated/facilitated resolution of high urgency issues by leveraging relationships and product knowledge in order overcome obstacles.

Most brand specialists list "customer service," "crm," and "powerpoint" as skills on their resumes. We go into more details on the most important brand specialist responsibilities here:

  • The most important skills for a brand specialist to have in this position are analytical skills. In this excerpt that we gathered from a brand specialist resume, you'll understand why: "market research analysts must be able to understand large amounts of data and information." According to resumes we found, analytical skills can be used by a brand specialist in order to "engaged in extensive market analysis to measure brand integrity across product lines. "
  • Another commonly found skill for being able to perform brand specialist duties is the following: communication skills. According to a brand specialist resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Check out this example of how brand specialists use communication skills: "displayed vast product knowledge and communication skills. "
  • Another skill that is quite popular among brand specialists is detail oriented. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a brand specialist resume: "market research analysts must be detail oriented because they often do precise data analysis." This example from a resume shows how this skill is used: "delivered detailed product information and also provide them with technology related customer assistance. "
  • See the full list of brand specialist skills.

    Before becoming a brand specialist, 67.2% earned their bachelor's degree. When it comes down to graduating with a master's degree, 6.3% brand specialists went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most brand specialists have a college degree. But about one out of every seven brand specialists didn't attend college at all.

    The brand specialists who went onto college to earn a more in-depth education generally studied business and marketing, while a small population of brand specialists studied communication and graphic design.

    Once you're ready to become a brand specialist, you should explore the companies that typically hire brand specialists. According to brand specialist resumes that we searched through, brand specialists are hired the most by Ecolab, Hoffman Construction Company, and Great Clips. Currently, Ecolab has 39 brand specialist job openings, while there are 6 at Hoffman Construction Company and 5 at Great Clips.

    But if you're interested in companies where you might earn a high salary, brand specialists tend to earn the biggest salaries at Google, RaceTrac, and Brown-Forman. Take Google for example. The median brand specialist salary is $114,600. At RaceTrac, brand specialists earn an average of $104,754, while the average at Brown-Forman is $88,213. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on brand specialist salaries across the United States.

    Some other companies you might be interested in as a brand specialist include Lowe's, Apple, and IBM. These three companies were found to hire the most brand specialists from the top 100 U.S. educational institutions.

    The industries that brand specialists fulfill the most roles in are the retail and manufacturing industries. But the highest brand specialist annual salary is in the manufacturing industry, averaging $65,774. In the retail industry they make $63,288 and average about $56,168 in the technology industry. In conclusion, brand specialists who work in the manufacturing industry earn a 42.9% higher salary than brand specialists in the hospitality industry.

    The three companies that hire the most prestigious brand specialists are:

      What Advertising Coordinators Do

      An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

      In this section, we compare the average brand specialist annual salary with that of an advertising coordinator. Typically, advertising coordinators earn a $9,617 lower salary than brand specialists earn annually.

      Even though brand specialists and advertising coordinators have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require powerpoint, sales goals, and seo in the day-to-day roles.

      There are some key differences in responsibilities as well. For example, a brand specialist responsibilities require skills like "customer service," "crm," "linkedin," and "product knowledge." Meanwhile a typical advertising coordinator has skills in areas such as "online," "company website," "layout," and "facebook." This difference in skills reveals how truly different these two careers really are.

      Advertising coordinators tend to make the most money in the media industry by averaging a salary of $49,489. In contrast, brand specialists make the biggest average salary of $65,774 in the manufacturing industry.

      On average, advertising coordinators reach similar levels of education than brand specialists. Advertising coordinators are 0.4% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of an Associate Retailer?

      An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.

      Now we're going to look at the associate retailer profession. On average, associate retailers earn a $29,817 lower salary than brand specialists a year.

      Not everything about these jobs is different. Take their skills, for example. Brand specialists and associate retailers both include similar skills like "customer service," "sales goals," and "product knowledge" on their resumes.

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that brand specialist responsibilities requires skills like "crm," "powerpoint," "linkedin," and "seo." But an associate retailer might use skills, such as, "ross," "loss prevention," "retail sales," and "positive shopping."

      Associate retailers may earn a lower salary than brand specialists, but associate retailers earn the most pay in the retail industry with an average salary of $28,530. On the other side of things, brand specialists receive higher paychecks in the manufacturing industry where they earn an average of $65,774.

      When it comes to the differences in education between the two professions, associate retailers tend to reach lower levels of education than brand specialists. In fact, they're 8.1% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

      How an Expert Compares

      An expert has extensive knowledge on a subject gained from a significant amount of experience. Although the tasks will vary on the line of work or organization, an expert's role will often revolve around sharing expertise through discussion, evaluation, and influencing. There's also an opportunity for teaching, training, selling, and even promoting. Being an expert requires a great deal of communication and coordination; the duties will always involve engaging with other people and building rapport.

      Let's now take a look at the expert profession. On average, these workers make higher salaries than brand specialists with a $56,037 difference per year.

      By looking over several brand specialists and experts resumes, we found that both roles utilize similar skills, such as "customer service," "crm," and "sales goals." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from brand specialist resumes include skills like "powerpoint," "linkedin," "seo," and "business partners," whereas an expert might be skilled in "procedures," "communication," "business process," and "new technologies. "

      Interestingly enough, experts earn the most pay in the technology industry, where they command an average salary of $121,586. As mentioned previously, brand specialists highest annual salary comes from the manufacturing industry with an average salary of $65,774.

      Experts are known to earn higher educational levels when compared to brand specialists. Additionally, they're 6.0% more likely to graduate with a Master's Degree, and 4.1% more likely to earn a Doctoral Degree.

      Description Of a Sales Person

      A salesperson is in charge of ensuring that the products, goods, or services of the company get sold to customers. They are trained to market the products well, understand what the customer needs, and find the product that best fits the customer's needs. As such, the salesperson should be familiar with all of the company's products and should be able to explain the features of each. They should know how to approach customers and to close out sales. Salespersons are expected to have good communication, interpersonal, and persuasion skills.

      Now, we'll look at sales people, who generally average a lower pay when compared to brand specialists annual salary. In fact, the difference is about $30,215 per year.

      While both brand specialists and sales people complete day-to-day tasks using similar skills like customer service, powerpoint, and sales goals, the two careers also vary in other skills.

      Each job requires different skills like "crm," "linkedin," "seo," and "business partners," which might show up on a brand specialist resume. Whereas sales person might include skills like "phone calls," "communication," "real estate," and "door sales."

      Sales people reach lower levels of education when compared to brand specialists. The difference is that they're 6.3% more likely to earn a Master's Degree less, and 0.5% more likely to graduate with a Doctoral Degree.