Most brand specialists list "customer service," "crm," and "powerpoint" as skills on their resumes. We go into more details on the most important brand specialist responsibilities here:
Before becoming a brand specialist, 67.2% earned their bachelor's degree. When it comes down to graduating with a master's degree, 6.3% brand specialists went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most brand specialists have a college degree. But about one out of every seven brand specialists didn't attend college at all.
The brand specialists who went onto college to earn a more in-depth education generally studied business and marketing, while a small population of brand specialists studied communication and graphic design.
Once you're ready to become a brand specialist, you should explore the companies that typically hire brand specialists. According to brand specialist resumes that we searched through, brand specialists are hired the most by Ecolab, Hoffman Construction Company, and Great Clips. Currently, Ecolab has 39 brand specialist job openings, while there are 6 at Hoffman Construction Company and 5 at Great Clips.
But if you're interested in companies where you might earn a high salary, brand specialists tend to earn the biggest salaries at Google, RaceTrac, and Brown-Forman. Take Google for example. The median brand specialist salary is $114,600. At RaceTrac, brand specialists earn an average of $104,754, while the average at Brown-Forman is $88,213. You should take into consideration how difficult it might be to secure a job with one of these companies.
Some other companies you might be interested in as a brand specialist include Lowe's, Apple, and IBM. These three companies were found to hire the most brand specialists from the top 100 U.S. educational institutions.
The industries that brand specialists fulfill the most roles in are the retail and manufacturing industries. But the highest brand specialist annual salary is in the manufacturing industry, averaging $65,774. In the retail industry they make $63,288 and average about $56,168 in the technology industry. In conclusion, brand specialists who work in the manufacturing industry earn a 42.9% higher salary than brand specialists in the hospitality industry.