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Become A Brand Strategist

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Working As A Brand Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,909

    Average Salary

What Does A Brand Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Brand Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Brand Director 3.0 years
Senior Strategist 2.6 years
Brand Manager 2.6 years
Strategist 2.2 years
Brand Strategist 2.0 years
Digital Strategist 1.5 years
Top Careers Before Brand Strategist
Internship 11.9%
Consultant 3.1%
Top Careers After Brand Strategist
Strategist 8.5%
Co-Founder 5.0%
Supervisor 4.3%
Consultant 4.3%
Partner 3.5%
Owner 3.5%

Do you work as a Brand Strategist?

Brand Strategist Demographics

Gender

Female

51.0%

Male

47.5%

Unknown

1.5%
Ethnicity

White

59.2%

Hispanic or Latino

15.1%

Black or African American

11.4%

Asian

10.3%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

28.6%

French

10.7%

Mandarin

10.7%

Chinese

7.1%

Cantonese

7.1%

Hebrew

5.4%

Arabic

5.4%

Italian

5.4%

Portuguese

3.6%

Japanese

3.6%

Swedish

1.8%

Vietnamese

1.8%

Finnish

1.8%

Danish

1.8%

Dutch

1.8%

Malay

1.8%

Korean

1.8%
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Brand Strategist Education

Schools

New York University

9.9%

Syracuse University

7.7%

University of Southern California

6.6%

Northwestern University

6.6%

Savannah College of Art and Design

5.5%

Emerson College

5.5%

Boston University

5.5%

University of Colorado at Boulder

5.5%

Georgia State University

5.5%

Columbia College Chicago

4.4%

Temple University

4.4%

Pennsylvania State University

4.4%

Columbia University

4.4%

University of Texas at Austin

4.4%

University of Florida

3.3%

University of Alabama

3.3%

Miami University

3.3%

Virginia Commonwealth University

3.3%

State University of New York Albany

3.3%

Wake Forest University

3.3%
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Majors

Marketing

19.8%

Business

13.7%

Communication

10.3%

Graphic Design

7.3%

Management

6.7%

Public Relations

5.9%

English

5.9%

Advertising

4.7%

Political Science

3.6%

Finance

3.6%

Journalism

3.6%

Business Communications

3.1%

Design And Visual Communication

2.0%

Writing

1.7%

Anthropology

1.7%

Economics

1.7%

Psychology

1.4%

Ethnic, Gender And Minority Studies

1.1%

Entertainment Business

1.1%

Graphic Communications

1.1%
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Degrees

Bachelors

53.9%

Masters

30.4%

Other

9.8%

Certificate

2.2%

Doctorate

1.8%

Associate

0.9%

License

0.7%

Diploma

0.2%
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Real Brand Strategist Salaries

Job Title Company Location Start Date Salary
Brand Strategist (Creative Shop Lead) Facebook, Inc. New York, NY Jun 24, 2016 $196,000 -
$216,000
Senior Modern Branding Strategist Mount Olympus, Ltd. Minneapolis, MN Jun 02, 2014 $175,000
Brand Strategist Facebook, Inc. New York, NY Sep 10, 2015 $166,628
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Feb 07, 2011 $134,160 -
$189,000
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Oct 25, 2010 $130,000 -
$180,000
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Jan 08, 2013 $126,547 -
$162,750
Creative Brand Strategist Mother Industries LLC New York, NY Oct 01, 2010 $120,000 -
$140,000
Brand Strategist Tushy LLC New York, NY Aug 20, 2016 $102,263
Senior Brand Strategist The Brand Union Company Inc. New York, NY Aug 24, 2010 $100,500
Brand Strategist Momentum-Na, Inc. New York, NY Apr 27, 2015 $95,000 -
$115,000
Senior Brand Strategist Team Detroit, LLC New York, NY Aug 19, 2016 $93,000
Brand Management Strategist Balsam Brands Inc. Redwood City, CA Sep 20, 2016 $91,370
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Sep 14, 2011 $85,613 -
$189,000
Brand Strategist Carbone Smolan Associates, Inc. New York, NY Sep 13, 2016 $85,000
Writer/Brand Strategist IDEO LP Cambridge, MA Sep 13, 2014 $80,000
Brand Strategist Percolate Industries, Inc. New York, NY Jul 15, 2013 $78,000
SR. Brand Strategist Media Storm LLC New York, NY Apr 07, 2015 $75,000
Senior Communications Designer/Brand Strategist Chandler Chicco Agency LLC New York, NY Sep 18, 2012 $75,000
Brand Strategist Goodby, Silverstein and Partners Detroit, MI Apr 16, 2012 $72,500 -
$75,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA May 09, 2016 $70,096 -
$90,000
Brand Development Strategist Buzzfeed, Inc. New York, NY Jan 09, 2016 $70,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA May 16, 2011 $70,000 -
$110,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Apr 10, 2011 $70,000 -
$110,000
Senior Brand Strategist Dimassimo Inc. New York, NY Aug 28, 2016 $70,000 -
$80,000

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Top Skills for A Brand Strategist

  1. Brand Strategy
  2. Company Website
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Delivered brand strategy recommendations and designed marketing plans and materials while also completing Master s degree.
  • Audited the company website to ensure consistent branding and usability.
  • Achieved substantial gains in online presence, with over 600 impressions/month and exceeding projected fundraising goals at events.
  • Improved client organizations' results through detailed internal and external market research and analysis using a variety of methodologies.
  • Increased client social media following by 200% on Twitter and 45% on Facebook across STC clients.

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Top 10 Best States for Brand Strategists

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. Delaware
  7. California
  8. District of Columbia
  9. Pennsylvania
  10. Texas
  • (481 jobs)
  • (185 jobs)
  • (87 jobs)
  • (24 jobs)
  • (138 jobs)
  • (13 jobs)
  • (705 jobs)
  • (53 jobs)
  • (136 jobs)
  • (287 jobs)

Top Brand Strategist Employers

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