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Become A Brand Strategist

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Working As A Brand Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,185

    Average Salary

What Does A Brand Strategist Do At Apple

* You will own the translation of business objectives into marketing strategies.
* Develop creative briefs that inspire our creative teams to deliver effective marketing concepts.
* Apply your strategic approach to a wide variety of product, communications and experience challenges using a wide variety of tangible outputs.
* Lead strategic conversations that help rethink and reimagine the way we communicate with customers and potential customers in the world today.
* As a member of our team you will work closely and productively with some of the best creative talent on the planet.
* Build relationships and gain insight from diverse groups of people in a variety of disciplines within the larger Apple organization.
* Draw on many different sources of insight and knowledge to weave together a strong creative narrative.
* React quickly to new information, opinions and direction and strategically pivot when necessary.
* Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non
* Strategists to succeed together

What Does A Brand Strategist Do At Stanley Black and Decker

* The Associate Brand Strategist will assist in strategic and creative marketing solutions that help connect the SBD brands to specific target audiences and drive brand awareness.
* The Associate Brand Strategist will keep a pulse on the B2B environment, benchmark other brands, and come up with “big ideas” of new creative, yet cost effective for lead generation.
* Focus will be on the brand strategy and execution for our stakeholders
* May also assist with coordinating other marketing materials and events, as needed.
* Work cross-functionally and build relationships with a number of internal teams, from product to research and to our commercial and distributor partners.
* Ensure projects are tracking to timelines and budgets.
* Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities.
* Employee Specifications

What Does A Brand Strategist Do At Gm Cruise LLC

* Drive all aspects of research design, execution, and analysis
* Structure and analyze research to generate actionable insights
* Develop and deliver creative briefs and remain an active and engaged member during ideation, development and presentation of the work
* Produce and integrate presentations that articulate the value of the strategy and execution
* Work with Branding team to track all branding projects in motion and maintain up-to-date status in a fast-moving businesses environment
* Communicate priority projects and timelines with key stakeholders to ensure awareness and alignment
* Define and maintain monthly competitive tracker to inform and influence branding decisions
* Proactive and sense-of-urgency centric communication with key stakeholders to inform current and future state decisions
* Work with senior leadership to define, launch, and drive high priority initiatives

What Does A Brand Strategist Do At Young & Rubicam

* Analyzing the various facets of a brand, including brand personality, performance, positioning, targeting, loyalty, partnerships and elasticity, using proprietary research such as BAV, and that of key research vendors such as Simmons, TRU, Iconoculture, etc.
* Perform advanced multivariate statistical work such as factor analysis; cluster analysis; perceptual mapping; linear and non-linear regression; longitudinal modeling using SPSS or other advanced statistical software
* Interpret and apply analytics to strategic brand development, brand positioning and dynamics, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc.
* Creatively integrating quantitative and qualitative findings and presenting strategic recommendations to internal teams and clients.
* Closely collaborating with the Brand Planning department by providing analytic brand insights that drive brand and advertising strategy development for our clients as well as new business prospects.
* Working with clients to determine relative brand strengths and weaknesses, and to develop strategies to improve their brand's equity among key customer targets.
* Conducting secondary research on clients, their brand portfolio, their customers and their competitors in order to understand the internal and external environment of the brand

What Does A Brand Strategist Do At Stanley Black and Decker

* The ideal candidate is quick to take ownership, proactive about asking questions and finding solutions, comfortable working in a complex, cross-functional and collaborative ecosystem.
* Should have a vision for process improvement and efficiency as well as the energy and ability to implement change.
* Support organizational initiatives and business goals byidentifying process improvement and innovation opportunities to existing processes within the GCX functional area, with the goal of efficient, structured, repeatable process.
* Assist in planning and strategy for large events, including tradeshows, corporate meetings etc.
* Manage relationships with outside vendors supporting GCX activities.
* Project manage implementation of new initiatives to enhance GCX operations.
* Manage routine operational tasks for the GCX organization.
* Builds and maintains subject matter expertise on the Global Customer Experience (GCX) processes.
* Organize, prioritize, and manage multiple projects.
* Collaborate with cross-functional teams to understand GCX processes, define and document “tribal knowledge” to minimize business risk.
* Create clear documentation to be used for education and enforcement.
* Coordinate the regular review of existing key GCX documents.
* Communicate effectively with internal and external associates as well as outside suppliers, both nationally and globally.
* Excellent attention to detail and love of process is necessary for success in this role, with the ability toorganize, prioritize, manage multiple projects and ask questions.
* Proven ability to work independently, managing tasks and projects, and demonstrated ability to follow through and accomplish work.
* Find a better way – creativity and innovation.
* Should seek to improve upon the status quo by proactively creating new, unique solutions to make the system and process better.
* Asks challenging, open-ended questions to inspire innovative thinking in other teammates

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How To Become A Brand Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Strategist jobs

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Real Brand Strategist Salaries

Job Title Company Location Start Date Salary
Vice President, Brand Strategist OTX Corporation Austin, TX Jan 16, 2012 $210,000
Brand Strategist (Creative Shop Lead) Facebook, Inc. New York, NY Jun 24, 2016 $196,000 -
$216,000
Senior Modern Branding Strategist Mount Olympus, Ltd. Minneapolis, MN Jun 02, 2014 $175,000
Brand Strategist Facebook, Inc. New York, NY Sep 10, 2015 $166,628
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Feb 07, 2011 $134,160 -
$189,000
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Oct 25, 2010 $130,000 -
$180,000
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Jan 08, 2013 $126,547 -
$162,750
Creative Brand Strategist Mother Industries LLC New York, NY Oct 01, 2010 $120,000 -
$140,000
Brand Strategist Tushy LLC New York, NY Aug 20, 2016 $102,263
Senior Brand Strategist The Brand Union Company Inc. New York, NY Aug 24, 2010 $100,500
Brand Strategist Momentum-Na, Inc. New York, NY Apr 27, 2015 $95,000 -
$115,000
Senior Brand Strategist Rokkan Media, LLC New York, NY Jul 21, 2014 $90,000
Marketing & Brand Strategist, Apex Portfolio, Senior Markete Institute for International Research, Inc. New York, NY Mar 14, 2016 $90,000
Brand Strategist Clark McDowall, Inc. New York, NY Sep 14, 2015 $90,000
Marketing & Brand Strategist, Apex Portfolio, Senior Markete Institute for International Research, Inc. New York, NY Apr 15, 2016 $90,000
Senior Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Sep 14, 2011 $85,613 -
$189,000
Brand Strategist Carbone Smolan Associates, Inc. New York, NY Sep 13, 2016 $85,000
Writer/Brand Strategist IDEO LP Cambridge, MA Sep 13, 2014 $80,000
Brand Strategist Goodby, Silverstein and Partners Detroit, MI Apr 16, 2012 $72,500 -
$75,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA May 09, 2016 $70,096 -
$90,000
Senior Brand Strategist Dimassimo Inc. New York, NY Aug 28, 2016 $70,000 -
$80,000
Brand Development Strategist Buzzfeed, Inc. New York, NY Jan 09, 2016 $70,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA May 16, 2011 $70,000 -
$110,000
Brand Strategist Goodby, Silverstein and Partners, Inc. San Francisco, CA Apr 10, 2011 $70,000 -
$110,000

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Top Skills for A Brand Strategist

BrandStrategyWebsiteContentConsumerInsightsFacebookTwitterMarketResearchBusinessDevelopmentInstagramPressReleasesProjectManagementProductLaunchStrategicDevelopmentRealEstateNewBrandSearchEngineConsumerResearchROICreativeDevelopmentCreativeBriefsFocusGroups

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Top Brand Strategist Skills

  1. Brand Strategy
  2. Website Content
  3. Consumer Insights
You can check out examples of real life uses of top skills on resumes here:
  • Delivered brand strategy recommendations and designed marketing plans and materials while also completing Master s degree.
  • Spearheaded marketing initiatives for a diverse portfolio, developing sales tools, website content, marketing materials and trade show strategies.
  • Supported the development of consumer insights, and their translation into ideas for new products for North and South Asia region.
  • Spearheaded and created Sparkle Athletic social media presence, increasing Facebook fans and Twitter Followers by 100%.
  • Key Accomplishment: Increased client's Twitter followers by 119% in four months.

Top Brand Strategist Employers

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