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Best states for a brand strategist
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Brand strategist opportunities vary in different parts of the country. In order to help you determine the best states for brand strategists, we ranked all fifty states from best to worst for brand strategists.Although there are abundant brand strategist jobs in the United States, a large number of them are in the South. Rhode Island is the best state in the country for brand strategist jobs.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for brand strategists. Rhode Island is the best state for brand strategists, where the median salary is $145,351.If you are currently seeking employment as a brand strategist, you can find open job positions using Zippia's search tools.
10 best states for brand strategists in 2026
1. Rhode Island
Total brand strategist jobs: 135 Average annual salary: $145,351 Lowest 10 percent earn: $105,000 Highest 10 percent earn: $199,000 Location Quotient: 1.36
2. Oregon
Total brand strategist jobs: 508 Average annual salary: $137,945 Lowest 10 percent earn: $96,000 Highest 10 percent earn: $196,000 Location Quotient: 1.5
3. Washington
Total brand strategist jobs: 706 Average annual salary: $145,812 Lowest 10 percent earn: $103,000 Highest 10 percent earn: $205,000 Location Quotient: 1.18
4. New Jersey
Total brand strategist jobs: 927 Average annual salary: $143,442 Lowest 10 percent earn: $103,000 Highest 10 percent earn: $197,000 Location Quotient: 1.43
5. Connecticut
Total brand strategist jobs: 327 Average annual salary: $132,757 Lowest 10 percent earn: $96,000 Highest 10 percent earn: $183,000 Location Quotient: 1.21
6. North Carolina
Total brand strategist jobs: 708 Average annual salary: $134,504 Lowest 10 percent earn: $95,000 Highest 10 percent earn: $189,000 Location Quotient: 0.9
7. District of Columbia
Total brand strategist jobs: 231 Average annual salary: $133,859 Lowest 10 percent earn: $96,000 Highest 10 percent earn: $185,000 Location Quotient: 1.68
8. Illinois
Total brand strategist jobs: 1,314 Average annual salary: $124,214 Lowest 10 percent earn: $88,000 Highest 10 percent earn: $173,000 Location Quotient: 1.35
9. Ohio
Total brand strategist jobs: 546 Average annual salary: $130,496 Lowest 10 percent earn: $93,000 Highest 10 percent earn: $182,000 Location Quotient: 0.65
10. North Dakota
Total brand strategist jobs: 47 Average annual salary: $130,422 Lowest 10 percent earn: $96,000 Highest 10 percent earn: $176,000 Location Quotient: 0.62
Brand strategist jobsNear Columbus, OH
How Zippia determines the best states to be a brand strategist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a brand strategist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $145,351 | $105,000 | 1,059,639 | 135 |
| 2 | Oregon | $137,945 | $96,000 | 4,142,776 | 508 |
| 3 | Washington | $145,812 | $103,000 | 7,405,743 | 706 |
| 4 | New Jersey | $143,442 | $103,000 | 9,005,644 | 927 |
| 5 | Connecticut | $132,757 | $96,000 | 3,588,184 | 327 |
| 6 | North Carolina | $134,504 | $95,000 | 10,273,419 | 708 |
| 7 | District of Columbia | $133,859 | $96,000 | 693,972 | 231 |
| 8 | Illinois | $124,214 | $88,000 | 12,802,023 | 1,314 |
| 9 | Ohio | $130,496 | $93,000 | 11,658,609 | 546 |
| 10 | North Dakota | $130,422 | $96,000 | 755,393 | 47 |
| 11 | Delaware | $120,338 | $86,000 | 961,939 | 112 |
| 12 | Wisconsin | $123,044 | $88,000 | 5,795,483 | 280 |
| 13 | Michigan | $117,499 | $84,000 | 9,962,311 | 441 |
| 14 | New Hampshire | $115,111 | $83,000 | 1,342,795 | 133 |
| 15 | Arkansas | $115,647 | $78,000 | 3,004,279 | 149 |
| 16 | Minnesota | $113,950 | $82,000 | 5,576,606 | 532 |
| 17 | South Carolina | $123,736 | $84,000 | 5,024,369 | 169 |
| 18 | Idaho | $113,880 | $79,000 | 1,716,943 | 108 |
| 19 | West Virginia | $117,421 | $84,000 | 1,815,857 | 52 |
| 20 | New York | $111,629 | $80,000 | 19,849,399 | 1,965 |
| 21 | Texas | $105,686 | $67,000 | 28,304,596 | 1,594 |
| 22 | Pennsylvania | $108,109 | $78,000 | 12,805,537 | 877 |
| 23 | Maryland | $120,154 | $86,000 | 6,052,177 | 357 |
| 24 | Indiana | $114,357 | $81,000 | 6,666,818 | 283 |
| 25 | Virginia | $114,456 | $82,000 | 8,470,020 | 581 |
| 26 | Massachusetts | $107,698 | $78,000 | 6,859,819 | 1,051 |
| 27 | Vermont | $107,055 | $78,000 | 623,657 | 63 |
| 28 | Nevada | $104,775 | $71,000 | 2,998,039 | 144 |
| 29 | Maine | $107,230 | $78,000 | 1,335,907 | 78 |
| 30 | California | $104,594 | $70,000 | 39,536,653 | 3,889 |
| 31 | Iowa | $109,268 | $78,000 | 3,145,711 | 157 |
| 32 | Alaska | $112,435 | $82,000 | 739,795 | 35 |
| 33 | Montana | $104,150 | $74,000 | 1,050,493 | 76 |
| 34 | Utah | $96,501 | $67,000 | 3,101,833 | 331 |
| 35 | Kentucky | $100,147 | $71,000 | 4,454,189 | 188 |
| 36 | Arizona | $98,472 | $65,000 | 7,016,270 | 387 |
| 37 | Tennessee | $96,521 | $66,000 | 6,715,984 | 312 |
| 38 | Missouri | $103,502 | $72,000 | 6,113,532 | 260 |
| 39 | Georgia | $93,221 | $62,000 | 10,429,379 | 788 |
| 40 | South Dakota | $97,669 | $70,000 | 869,666 | 45 |
| 41 | Kansas | $94,166 | $66,000 | 2,913,123 | 163 |
| 42 | Wyoming | $97,357 | $69,000 | 579,315 | 26 |
| 43 | Mississippi | $97,857 | $63,000 | 2,984,100 | 79 |
| 44 | Colorado | $90,524 | $63,000 | 5,607,154 | 480 |
| 45 | New Mexico | $97,389 | $64,000 | 2,088,070 | 83 |
| 46 | Hawaii | $49,083 | $35,000 | 1,427,538 | 75 |
| 47 | Nebraska | $94,011 | $66,000 | 1,920,076 | 108 |
| 48 | Florida | $78,014 | $48,000 | 20,984,400 | 1,065 |
| 49 | Louisiana | $84,938 | $53,000 | 4,684,333 | 143 |
| 50 | Alabama | $90,768 | $60,000 | 4,874,747 | 148 |
| 51 | Oklahoma | $90,490 | $61,000 | 3,930,864 | 109 |
Highest paying states for brand strategists
| Rank | State | Avg. Brand Strategist Salary |
|---|---|---|
| 1 | Rhode Island | $145,351 |
| 2 | Oregon | $137,945 |
| 3 | Washington | $145,812 |
| 4 | New Jersey | $143,442 |
| 5 | Connecticut | $132,757 |
| 6 | North Carolina | $134,504 |
| 7 | District of Columbia | $133,859 |
| 8 | Illinois | $124,214 |
| 9 | Ohio | $130,496 |
| 10 | North Dakota | $130,422 |
| 11 | Delaware | $120,338 |
| 12 | Wisconsin | $123,044 |
| 13 | Michigan | $117,499 |
| 14 | New Hampshire | $115,111 |
| 15 | Arkansas | $115,647 |
| 16 | Minnesota | $113,950 |
| 17 | South Carolina | $123,736 |
| 18 | Idaho | $113,880 |
| 19 | West Virginia | $117,421 |
| 20 | New York | $111,629 |
| 21 | Texas | $105,686 |
| 22 | Pennsylvania | $108,109 |
| 23 | Maryland | $120,154 |
| 24 | Indiana | $114,357 |
| 25 | Virginia | $114,456 |
| 26 | Massachusetts | $107,698 |
| 27 | Vermont | $107,055 |
| 28 | Nevada | $104,775 |
| 29 | Maine | $107,230 |
| 30 | California | $104,594 |
| 31 | Iowa | $109,268 |
| 32 | Alaska | $112,435 |
| 33 | Montana | $104,150 |
| 34 | Utah | $96,501 |
| 35 | Kentucky | $100,147 |
| 36 | Arizona | $98,472 |
| 37 | Tennessee | $96,521 |
| 38 | Missouri | $103,502 |
| 39 | Georgia | $93,221 |
| 40 | South Dakota | $97,669 |
| 41 | Kansas | $94,166 |
| 42 | Wyoming | $97,357 |
| 43 | Mississippi | $97,857 |
| 44 | Colorado | $90,524 |
| 45 | New Mexico | $97,389 |
| 46 | Hawaii | $49,083 |
| 47 | Nebraska | $94,011 |
| 48 | Florida | $78,014 |
| 49 | Louisiana | $84,938 |
| 50 | Alabama | $90,768 |
| 51 | Oklahoma | $90,490 |
Expert opinions on the best states for brand strategists
Are there any particularly good places in the United States for brand strategists to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Brand strategist best states FAQs
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Updated January 8, 2025