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The differences between brand strategists and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and an assistant marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Brand Strategist | Assistant Marketing Manager | |
| Yearly salary | $120,948 | $94,094 |
| Hourly rate | $58.15 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Brand strategists and assistant marketing managers have different pay scales, as shown below.
| Brand Strategist | Assistant Marketing Manager | |
| Average salary | $120,948 | $94,094 |
| Salary range | Between $89,000 And $164,000 | Between $64,000 And $136,000 |
| Highest paying City | Seattle, WA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Start-up | Finance |
There are a few differences between a brand strategist and an assistant marketing manager in terms of educational background:
| Brand Strategist | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and assistant marketing managers' demographics:
| Brand Strategist | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |