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The differences between brand strategists and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and an associate brand manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Brand Strategist | Associate Brand Manager | |
| Yearly salary | $120,948 | $95,925 |
| Hourly rate | $58.15 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Brand strategists and associate brand managers have different pay scales, as shown below.
| Brand Strategist | Associate Brand Manager | |
| Average salary | $120,948 | $95,925 |
| Salary range | Between $89,000 And $164,000 | Between $67,000 And $137,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a brand strategist and an associate brand manager in terms of educational background:
| Brand Strategist | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Most common major | Marketing | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and associate brand managers' demographics:
| Brand Strategist | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |