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The differences between brand strategists and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a brand marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Brand Strategist | Brand Marketing Manager | |
| Yearly salary | $120,948 | $91,940 |
| Hourly rate | $58.15 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Brand strategists and brand marketing managers have different pay scales, as shown below.
| Brand Strategist | Brand Marketing Manager | |
| Average salary | $120,948 | $91,940 |
| Salary range | Between $89,000 And $164,000 | Between $64,000 And $131,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Start-up | Media |
There are a few differences between a brand strategist and a brand marketing manager in terms of educational background:
| Brand Strategist | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and brand marketing managers' demographics:
| Brand Strategist | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |