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The differences between brand strategists and content strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand strategist, becoming a content strategist takes usually requires 2-4 years. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $93,672 average annual salary of a content strategist.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a content strategist are content strategy, digital marketing, and digital content.
| Brand Strategist | Content Strategist | |
| Yearly salary | $120,948 | $93,672 |
| Hourly rate | $58.15 | $45.03 |
| Growth rate | 10% | 13% |
| Number of jobs | 53,223 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 37 |
| Years of experience | 10 | 4 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Brand strategists and content strategists have different pay scales, as shown below.
| Brand Strategist | Content Strategist | |
| Average salary | $120,948 | $93,672 |
| Salary range | Between $89,000 And $164,000 | Between $67,000 And $129,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a content strategist in terms of educational background:
| Brand Strategist | Content Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Marketing | English |
| Most common college | University of Wisconsin - Madison | Northwestern University |
Here are the differences between brand strategists' and content strategists' demographics:
| Brand Strategist | Content Strategist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |