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The differences between brand strategists and digital strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand strategist, becoming a digital strategist takes usually requires 4-6 years. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $72,491 average annual salary of a digital strategist.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a digital strategist are digital marketing, digital strategy, and google analytics.
| Brand Strategist | Digital Strategist | |
| Yearly salary | $120,948 | $72,491 |
| Hourly rate | $58.15 | $34.85 |
| Growth rate | 10% | 19% |
| Number of jobs | 53,223 | 25,123 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A digital strategist is responsible for managing and releasing digital media content to promote brand awareness on media platforms for the target audience. Digital strategists work closely with the creative and marketing team to establish effective online campaigns and engaging assets to attract customers in the market. They also monitor the efficiency and accuracy of the company's digital media channels, implementing strategic procedures to maintain its effectiveness on a growing customer base according to clients' standards and business requirements.
Brand strategists and digital strategists have different pay scales, as shown below.
| Brand Strategist | Digital Strategist | |
| Average salary | $120,948 | $72,491 |
| Salary range | Between $89,000 And $164,000 | Between $49,000 And $106,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a digital strategist in terms of educational background:
| Brand Strategist | Digital Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and digital strategists' demographics:
| Brand Strategist | Digital Strategist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 55.8% Female, 44.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.8% White, 65.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |