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The differences between brand strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing strategist. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Brand Strategist | Marketing Strategist | |
| Yearly salary | $120,948 | $80,033 |
| Hourly rate | $58.15 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Brand strategists and marketing strategists have different pay scales, as shown below.
| Brand Strategist | Marketing Strategist | |
| Average salary | $120,948 | $80,033 |
| Salary range | Between $89,000 And $164,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a marketing strategist in terms of educational background:
| Brand Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and marketing strategists' demographics:
| Brand Strategist | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |