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The differences between brand strategists and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a product marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Brand Strategist | Product Marketing Manager | |
| Yearly salary | $120,948 | $112,220 |
| Hourly rate | $58.15 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Brand strategists and product marketing managers have different pay scales, as shown below.
| Brand Strategist | Product Marketing Manager | |
| Average salary | $120,948 | $112,220 |
| Salary range | Between $89,000 And $164,000 | Between $83,000 And $149,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a product marketing manager in terms of educational background:
| Brand Strategist | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and product marketing managers' demographics:
| Brand Strategist | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |