Brand strategist vs regional marketing manager

The differences between brand strategists and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a regional marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Brand strategist vs regional marketing manager overview

	Brand Strategist	Regional Marketing Manager
Yearly salary	$120,948	$85,217
Hourly rate	$58.15	$40.97
Growth rate	10%	10%
Number of jobs	53,223	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a brand strategist do?

A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Brand strategist vs regional marketing manager salary

Brand strategists and regional marketing managers have different pay scales, as shown below.

	Brand Strategist	Regional Marketing Manager
Average salary	$120,948	$85,217
Salary range	Between $89,000 And $164,000	Between $62,000 And $116,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	AbbVie
Best paying industry	Start-up	Construction

Differences between brand strategist and regional marketing manager education

There are a few differences between a brand strategist and a regional marketing manager in terms of educational background:

	Brand Strategist	Regional Marketing Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand strategist vs regional marketing manager demographics

Here are the differences between brand strategists' and regional marketing managers' demographics:

	Brand Strategist	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand strategist and regional marketing manager duties and responsibilities

Brand strategist example responsibilities.

Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
Assist clients in leveraging their large Facebook communities to grow their other social channels.
Aggregate data for case study development to demonstrate ROI of each campaign to client.
Work with clients to convert business & marketing questions into measurable KPIs and analysis plans.
Work across major functional areas such as finance and sales to generate new customer acquisition and drive ROI.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Brand strategist vs regional marketing manager skills

Common brand strategist skills

Brand Strategy, 13%
Digital Marketing, 5%
Project Management, 4%
Marketing Campaigns, 4%
Brand Marketing, 4%
Integrated Marketing, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Brand Strategist vs Regional Marketing Manager

Updated January 8, 2025

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