Brand strategist demographics and statistics in the US
Brand strategist demographics research summary. Zippia estimates brand strategist demographics and statistics in the United States by using a database of 30 million profiles. Our brand strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand strategists after extensive research and analysis:
- There are over 4,197 brand strategists currently employed in the United States.
- 51.2% of all brand strategists are women, while 48.8% are men.
- The average brand strategist age is 39 years old.
- The most common ethnicity of brand strategists is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Brand strategists are most in-demand in New York, NY.
- Seattle, WA pays an annual average wage of $147,221, the highest in the US.
- In 2022, women brand strategists earned 96% of what men earned.
- Rhode Island is the best state for brand strategists to live.
- Brand strategists are 70% more likely to work at private companies in comparison to public companies.
On this page
Brand strategist demographics by:
Brand strategist gender statistics
51.2% of brand strategists are women and 48.8% of brand strategists are men.
- Female, 51.2%
- Male, 48.8%
Brand strategist gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
Brand strategist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$121,841
Female income
$116,368
Brand strategist gender ratio over time
This data breaks down the percentage of men and women in brand strategist positions over time. Currently, 51.2% of brand strategists are female.
Brand strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.51% | 31.49% |
| 2011 | 68.18% | 31.82% |
| 2012 | 68.78% | 31.22% |
| 2013 | 68.71% | 31.29% |
| 2014 | 66.95% | 33.05% |
| 2015 | 66.49% | 33.51% |
| 2016 | 66.37% | 33.63% |
| 2017 | 65.37% | 34.63% |
| 2018 | 51.09% | 48.91% |
| 2019 | 50.00% | 50.00% |
| 2020 | 48.39% | 51.61% |
| 2021 | 48.77% | 51.23% |
Brand strategist related jobs gender ratio
We compared brand strategists with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Strategist | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand strategist demographics by race
The most common ethnicity among brand strategists is White, which makes up 74.6% of all brand strategists. Comparatively, 8.7% of brand strategists are Hispanic or Latino and 8.2% of brand strategists are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand strategist race
| Brand strategist race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand strategist race and ethnicity over time
See how brand strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand strategist wage gap by race
According to our data, asian brand strategists have the highest average salary compared to other ethnicities. Black or african american brand strategists have the lowest average salary at $116,369.
| Ethnicity | Salary |
|---|---|
| Unknown | $121,343 |
| White | $120,902 |
| Black or African American | $116,369 |
| Asian | $130,457 |
| Hispanic or Latino | $120,565 |
Average brand strategist age
See how the average age of brand strategists varies based on ethnicity and gender.
Male
Female
Brand strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand strategist age breakdown
The average age of brand strategists is 40+ years years old, representing 44% of the brand strategist population.
Brand strategist age breakdown
| Brand Strategist Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand strategist educational attainment
The most common degree for brand strategists is bachelor's degree, with 79% of brand strategists earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 4%.
- Bachelor's, 79%
- Master's, 15%
- Associate, 4%
- Diploma, 0%
- Other Degrees, 2%
Brand strategists by degree level
| Brand strategist degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 15% |
| Associate | 4% |
| Diploma | 0% |
| Other Degrees | 2% |
Brand strategist jobs you might like
Brand strategist wage gap by degree level
According to the data, brand strategists with a Doctorate degree earn more than those without, at $142,381 annually. With a Master's degree, brand strategists earn a median annual income of $137,485 compared to $124,514 for brand strategists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $137,485 |
| Bachelor's Degree | $124,514 |
| Doctorate Degree | $142,381 |
Brand strategist employment statistics
Most brand strategists work for a private in the media industry.
Company size where brand strategists work
Below, you can see the size of companies where brand strategists work.
Brand strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 19% |
Brand strategist jobs by company type
Employees with the brand strategist job title have their preferences when it comes to working for a company. For instance, most brand strategists prefer to work at private companies over public companies.
Brand strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 26% |
| Private | 70% |
Brand strategist jobs by industry
The most common industries for brand strategists are media, professional and technology.
Brand strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 18% |
| Professional | 14% |
| Technology | 9% |
| Fortune 500 | 8% |
| Finance | 7% |
| Retail | 7% |
| Start-up | 6% |
| Internet | 5% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Health Care | 4% |
| Education | 3% |
| Non Profits | 2% |
| Transportation | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Energy | 1% |
Brand strategist turnover and employment statistics
Brand strategist unemployment rate over time
The unemployment rate for brand strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand strategist unemployment rate by year
| Year | Brand strategist unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand strategist tenure
The average brand strategist stays at their job for 1-2 years, based on the 953 brand strategists resumes in Zippia's database.
Brand strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 31% |
| 3-4 years | 10% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 9% |
Brand strategist LGBT ratio compared to similar jobs
Review the percent of brand strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Territory Manager | 7.25% | 117,714 |
| Advertising Manager | 9.54% | 43,083 |
| Brand Strategist | 9.86% | - |
| Media Traffic Manager | 16.11% | 13,091 |
Similar brand strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Territory Manager | 7.25% | 117,714 |
| Advertising Manager | 9.54% | 43,083 |
| Media Traffic Manager | 16.11% | 13,091 |
Foreign languages spoken by brand strategists
The most common foreign language among brand strategists is Spanish at 32.4%. The second-most popular foreign language spoken is French at 9.5% and Mandarin is the third-most popular at 8.1%.
- Spanish, 32.4%
- French, 9.5%
- Mandarin, 8.1%
- Chinese, 6.8%
- Italian, 6.8%
- Other, 36.4%
Brand strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 32.4% |
| French | 9.5% |
| Mandarin | 8.1% |
| Chinese | 6.8% |
| Italian | 6.8% |
| Other | 36.4% |
