How To Become A Brand Strategist: What It Is and Career Path

What is a brand strategist and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Tobias Sellier

Brand strategists evaluate customer insights, design strategies for the creative team, and develop guidance to support their brand across all platforms. They have comprehensive experience with brand management and a strong understanding of their industry in order to be effective in this position.

The everyday duties and responsibilities of brand strategists include gathering customer reviews and evaluating market behavior to determine the positioning of the business, and developing the policy of differentiation. They create rules that describe the voice of their business both online and offline, including terminology and slogans. They are also in charge of briefing the creative team on marketing, for example, ebooks, email campaigns, and advertising banners.

Many employers seek candidates who possess a bachelor's degree that focuses on Marketing or any other relevant field. They also prefer candidates who have experience in developing marketing strategies based on market segmentation and an excellent understanding of the full marketing mix.

What general advice would you give to a brand strategist?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreBrand StrategistUS Average

Salary

8.1

Avg. Salary $120,948

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 51.23%

male 48.77%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a brand strategist

Explore brand strategist education requirements

Most common brand strategist degrees

Bachelor's

78.9 %

Master's

15.3 %

Associate

4.0 %

Start to develop specific brand strategist skills

Skills	Percentages
Brand Strategy	13.16%
Digital Marketing	5.40%
Project Management	4.31%
Marketing Campaigns	3.92%
Brand Marketing	3.77%

Complete relevant brand strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand strategist based on U.S. Bureau of Labor Statistics data and data from real brand strategist resumes.

Research brand strategist duties and responsibilities

Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
Assist clients in leveraging their large Facebook communities to grow their other social channels.
Aggregate data for case study development to demonstrate ROI of each campaign to client.

Prepare your brand strategist resume

When your background is strong enough, you can start writing your brand strategist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand strategist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand strategist resume templates

Build a professional brand strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand strategist resume.