Brand strategist job description

As we at Timesavers celebrate our 75th year in business we are looking to add a Brand Strategist to help grow the marketing team and help manage branding within different companies & future acquisitions under the Timesavers umbrella.

Timesavers is an industry leader in both the woodworking and metalworking industries, providing sanding and finishing solutions to our customers.

The primary role of the Brand Strategist is to develop and execute all product strategies associated with growing Timesavers umbrella brands.

The Brand Strategist should have the ability to think strategically and work with the Marketing Manager to identify and develop new markets and product opportunities by

communicating with end users, rep agents, and regional managers to help identify different but cohesive brand strategies within the Timesavers umbrella.

The Brand Strategist will also be responsible for assigning day to day tasks to the Marketing Coordinator.

Responsibilities for Brand Strategist

• Extensive research & analysis on each of the brands under the Timesavers umbrella

• Identify and define each brand’s strategy, including customer base, personas, and messaging

• Work with Marketing Manager to define and create compelling three-or five-year category and product portfolio strategies and priorities that are relevant to consumers by category by optimizing multi-branded product portfolio

• Developing content governance for tone, style, and voice of all content throughout each brand

• Managing all websites under the Timesavers umbrella to ensure brand symmetry

• Collaborate with dealer partners on brand strategy and messaging throughout the brands

• Manage and own all trade show strategy for each brand, including message, and goals. Identify additional industry shows a brand should be attending. Work with the Event Coordinator to execute trade shows effectively

• Identify key strategies in increasing brand awareness, continuing to grow the companies’ strong reputation

• Assign day to day tasks to the Marketing Coordinator

Qualifications for Brand Strategist

• Bachelor's degree in business, marketing, communications, or a related field

• 5+ years of experience in brand management or related role

• Strong knowledge of various tools such as Wordpress,

• Excellent analytical skills and a knack for data analysis

• Strong written and verbal communication skills

• Skilled in writing and editing content with an attention to detail

• Strong prioritization, organization, and project management skills

• Ability to travel as necessary to industry events, other production facilities, etc.

• Ability to work at our Maple Grove, MN facility

About the Brand Strategy Team
The Brand Strategy team is a growing group of integrated marketing managers and strategists who harness the technology, creativity and insights of The Washington Post to create marketing campaigns for our advertising partners that make an impact. We are passionate about providing meaningful solutions that are not about us, but about our clients. We build strategies and proposals that are innovative, delightfully creative and most importantly, performative.

Job Summary
The Senior Brand Strategist is an influential and creative thinker, helping to define client strategies and shape proposal development by translating The Washington Post's clients' challenges into simple and clear ideas that meet their business objectives.

An effortless and strategic communicator, the Senior Brand Strategist has the ability to distill client needs into smart, easily understood solutions, and can identify cultural territories to explore for partnership. In sum, this role is for someone who thrives through creative thinking and agile collaboration.

Motivation
You take pride in your strength in understanding what our clients need and expect from their advertising and marketing solutions partners.You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product, editorial, research, and more.You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.As a senior member, you are invested in the team and the growth of other individuals, in addition to your own.You are an expert at determining brand challenges and creating differentiated solutions that set The Post apart from competitors.You are a quick thinker who can move multiple projects forward at once.You can balance proactive projects in addition to day-to-day proposal development.You are adept at identifying the need for and developing trainings, materials and/or processes that benefit an entire team.

Responsibilities
Works autonomously on the development of high-value, complex and strategically led proposals Demonstrates an independent command of the contributions and contributors needed to deliver the most strategic pitches and proposals, with little to light managerial oversight Exhibits a signature style and approach for creating proposals across a range of client challenges and brand categories Displays a consistent grasp of how to frame proposals that solve for client challenges with varying degree and modification Has the ability to work with agility and flexibility across multiple client proposals and opportunities Works fluently across a range of client proposals and pitches from the complex, high value, multifaceted proposals, to the more clear-cut opportunities that require a simple, yet strategic output Leads each opportunity from start to finish by developing strategic frameworks and developing premised based strategies for high profile clients Works efficiently cross-functionally with sales, WP Creative Group, Product Marketing, design, editorial, and research to set creative frameworks and strategies for campaigns Takes initiative on proactive projects outside of daily tasks and proposal work, particularly on things that will benefit the team as a whole

Qualifications
5+ years developing go-to market strategies with brands, media agencies, and/or news publications Possess a steady hand, competitive drive, and solutions-oriented mindset Expert at building trust and relationships across Brand Strategy and beyond Highly organized with strong verbal, written, and visual presentation skills Proficient in Microsoft Office, Google Drive, and Dropbox, including PowerPoint and Google SlidesCapable of distilling considerable amounts of information into easy-to-grasp key points Ability to prioritize, multitask, and work in a fast-paced deadline-driven environment
#LI-Hybrid

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife

Razorfish has an immediate need for a freelance Senior Strategist, Brand start ASAP and work on a 5 week project for a global electronics company.

The Senior Brand Strategist specializes in customer experience and serves as the subject matter expert on customer strategies, channel recommendations, content strategy, industry trends, service design, personalization and targeting to build meaningful interactions for brands. This position requires deep knowledge of current and evolving digital platforms as well as an understanding and strong partnership or experience with data-driven solutions and analytics.

The person in this role should be someone that can take charge and own projects, is proactive on delivering strategic solves and POVs, is comfortable with ambiguity, and collaborative with teammates across disciplines.
Responsibilities:

Provide senior-level consulting, planning, and leadership of Brand Strategy projects

Articulate and frame a client's business problem and the business value of recommendations, initiatives, solutions and/or phases of a strategic roadmap

Manage key tracks of work (including other individuals) in accordance with established budget, work plans and quality standards

Define the value web/ecosystem which best frames client problems and opportunities from the perspective of customers/partners

Leverage a breadth of experience in business strategy, customer insight, market insight, design, business analysis, and technology into actionable strategy and execution-the role is that of an integrator of different perspectives from across a team

Participate in developing new business, identify organic growth opportunities within projects and existing client relationships

Synthesize information quickly, and apply this deftly through a combination of wisdom, foresight, and experience

Demonstrate a strong understanding of our client's customer and their needs and behaviors

Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs

Lead the development of insight driven strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience

Provide thought leadership around customer experience and strategy in a collaborative, cross-functional environment

Serve as the subject matter expert on digital trends

Demonstrate the ability to process and understand our client's category, competitive set and their brand and business goals/objectives

Develop powerful presentations to communicate strategies and recommendations to internal and external teams and clients

Develop meaningful metrics and recommendations for continued improvement