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Brand strategist salary
Average brand strategist salary
$120,948
Understanding Brand Strategist Salaries
The average salary for a Brand Strategist in the United States is $120,948 annually. This figure reflects a combination of experience, education, and industry demand. Those entering the field can expect to start at lower salary ranges, while seasoned professionals can earn significantly more, especially in high-demand sectors like technology and finance.
Geographically, brand strategists in states such as California, New York, and Texas tend to earn higher salaries compared to their counterparts in other regions. For instance, brand strategists in California can earn upwards of $140,000, reflecting the competitive market in tech and advertising hubs.
Factors Influencing Salary
- Experience: Entry-level positions may start around $70,000, while those with extensive experience can reach or exceed $150,000.
- Industry: Salaries vary significantly across different sectors, with marketing and tech offering the highest compensation.
- Education: A graduate degree in marketing or business can enhance earning potential.
Overall, the role of a brand strategist is pivotal in shaping brand narratives, making this a promising career path with considerable financial rewards.
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Where can a Brand Strategist earn more?
Brand strategist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level brand strategist | $89,800 | $43.17 |
| Mid-level brand strategist | $95,900 | $46.10 |
| Senior-level brand strategist | $218,000 | $104.88 |
Brand strategist salary estimates from across the web
Average brand strategist salary by state
The highest-paying states for brand strategists are Washington, Rhode Island, and New Jersey. The lowest average brand strategist salary states are Alabama, Colorado, and Oklahoma.
- State view
- County view
Highest paying states for brand strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $145,351 | $69.88 |
| 2 | Oregon | $137,945 | $66.32 |
| 3 | Washington | $145,812 | $70.10 |
| 4 | New Jersey | $143,442 | $68.96 |
| 5 | Connecticut | $132,757 | $63.83 |
| 6 | North Carolina | $134,504 | $64.67 |
| 7 | District of Columbia | $133,859 | $64.36 |
| 8 | Illinois | $124,214 | $59.72 |
| 9 | Ohio | $130,496 | $62.74 |
| 10 | North Dakota | $130,422 | $62.70 |
| 11 | Delaware | $120,338 | $57.85 |
| 12 | Wisconsin | $123,044 | $59.16 |
| 13 | Michigan | $117,499 | $56.49 |
| 14 | New Hampshire | $115,111 | $55.34 |
| 15 | Arkansas | $115,647 | $55.60 |
| 16 | Minnesota | $113,950 | $54.78 |
| 17 | South Carolina | $123,736 | $59.49 |
| 18 | Idaho | $113,880 | $54.75 |
| 19 | West Virginia | $117,421 | $56.45 |
| 20 | New York | $111,629 | $53.67 |
| 21 | Texas | $105,686 | $50.81 |
| 22 | Pennsylvania | $108,109 | $51.98 |
| 23 | Maryland | $120,154 | $57.77 |
| 24 | Indiana | $114,357 | $54.98 |
| 25 | Virginia | $114,456 | $55.03 |
| 26 | Massachusetts | $107,698 | $51.78 |
| 27 | Vermont | $107,055 | $51.47 |
| 28 | Nevada | $104,775 | $50.37 |
| 29 | Maine | $107,230 | $51.55 |
| 30 | California | $104,594 | $50.29 |
| 31 | Iowa | $109,268 | $52.53 |
| 32 | Alaska | $112,435 | $54.06 |
| 33 | Montana | $104,150 | $50.07 |
| 34 | Utah | $96,501 | $46.39 |
| 35 | Kentucky | $100,147 | $48.15 |
| 36 | Arizona | $98,472 | $47.34 |
| 37 | Tennessee | $96,521 | $46.40 |
| 38 | Missouri | $103,502 | $49.76 |
| 39 | Georgia | $93,221 | $44.82 |
| 40 | South Dakota | $97,669 | $46.96 |
| 41 | Kansas | $94,166 | $45.27 |
| 42 | Wyoming | $97,357 | $46.81 |
| 43 | Mississippi | $97,857 | $47.05 |
| 44 | Colorado | $90,524 | $43.52 |
| 45 | New Mexico | $97,389 | $46.82 |
| 46 | Hawaii | $49,083 | $23.60 |
| 47 | Nebraska | $94,011 | $45.20 |
| 48 | Florida | $78,014 | $37.51 |
| 49 | Louisiana | $84,938 | $40.84 |
| 50 | Alabama | $90,768 | $43.64 |
| 51 | Oklahoma | $90,490 | $43.50 |
Highest paying cities for brand strategists
The highest-paying cities for brand strategists are Seattle, WA, Providence, RI, and Trenton, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $147,221 | $70.78 |
| 2 | Providence, RI | $145,481 | $69.94 |
| 3 | Trenton, NJ | $143,093 | $68.79 |
| 4 | Salem, OR | $138,431 | $66.55 |
| 5 | Raleigh, NC | $135,684 | $65.23 |
| 6 | Washington, DC | $133,914 | $64.38 |
| 7 | Hartford, CT | $133,079 | $63.98 |
| 8 | Columbus, OH | $130,141 | $62.57 |
| 9 | Bismarck, ND | $129,329 | $62.18 |
| 10 | Columbia, SC | $124,632 | $59.92 |
| 11 | Chicago, IL | $124,552 | $59.88 |
| 12 | Madison, WI | $122,222 | $58.76 |
| 13 | Annapolis, MD | $120,228 | $57.80 |
| 14 | Dover, DE | $120,108 | $57.74 |
| 15 | Detroit, MI | $117,777 | $56.62 |
| 16 | Charleston, WV | $116,697 | $56.10 |
| 17 | Little Rock, AR | $115,303 | $55.43 |
| 18 | Concord, NH | $115,155 | $55.36 |
| 19 | Richmond, VA | $114,372 | $54.99 |
| 20 | Indianapolis, IN | $114,360 | $54.98 |
Brand strategist salary details
A brand strategist's salary ranges from $89,000 a year at the 10th percentile to $164,000 at the 90th percentile.
What is a brand strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $164,000 | $13,667 | $79 |
| 75th Percentile | $141,000 | $11,750 | $68 |
| Average | $120,948 | $10,079 | $58 |
| 25th Percentile | $103,000 | $8,583 | $50 |
| 10th Percentile | $89,000 | $7,417 | $43 |
Highest paying brand strategist jobs
The highest paying types of brand strategists are marketing services manager, product marketing manager, and manager, strategy.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Product Marketing Manager | $112,220 | $9,352 | $53.95 | 166,047 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
Top companies hiring brand strategists now:
Which companies pay brand strategists the most?
Brand strategist salaries at Meta and Twitter are the highest-paying according to our most recent salary estimates. In addition, the average brand strategist salary at companies like Atlassian and Apple are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $158,212 | $76.06 |
| 2 | $140,330 | $67.47 | |
| 3 | Atlassian | $135,824 | $65.30 |
| 4 | Apple | $133,521 | $64.19 |
| 5 | Edelman Financial Engines | $130,505 | $62.74 |
| 6 | Microsoft | $130,044 | $62.52 |
| 7 | $126,227 | $60.69 | |
| 8 | Postmates | $124,090 | $59.66 |
| 9 | 3M Company | $121,862 | $58.59 |
| 10 | Rapid Response Monitoring | $120,879 | $58.11 |
| 11 | Amazon | $120,568 | $57.97 |
| 12 | VICE | $120,345 | $57.86 |
| 13 | Ruggable | $120,288 | $57.83 |
| 14 | Alpine Electronics of America | $120,288 | $57.83 |
| 15 | NexHealth | $120,190 | $57.78 |
| 16 | ABclonal Technology | $120,053 | $57.72 |
| 17 | WarnerMedia | $119,972 | $57.68 |
| 18 | Tableau | $119,907 | $57.65 |
| 19 | REI | $117,409 | $56.45 |
| 20 | Salesforce | $117,291 | $56.39 |
Wage gap by gender, race and education
Brand Strategist salary by industry
The average brand strategist salary varies across industries:
- The average brand strategist salary in the start-up industry is $129,033, the highest of any industry.
- The average brand strategist salary in the finance industry is $122,791.
- Brand strategists in the professional industry earn an average salary of $71,816, the lowest of any industry.
Highest paying industries for brand strategists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $129,033 | $62.04 |
| 2 | Technology | $122,791 | $59.03 |
| 3 | Finance | $121,802 | $58.56 |
| 4 | Internet | $118,285 | $56.87 |
| 5 | Media | $84,173 | $40.47 |
| 6 | Professional | $71,816 | $34.53 |
High paying brand strategist jobs
Brand strategist salary trends
The average brand strategist salary has risen by $22,255 over the last ten years. In 2014, the average brand strategist earned $98,693 annually, but today, they earn $120,948 a year. That works out to a 8% change in pay for brand strategists over the last decade.
Compare brand strategist salaries for cities or states with the national average over time.
Average brand strategist salary over time
Compare brand strategist salaries for individual cities or states with the national average.
Brand strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $121,000 | $58.15 | +3.7% |
| 2025 | $116,000 | $55.97 | +1.9% |
| 2024 | $114,000 | $54.92 | +1.5% |
| 2023 | $112,000 | $54.08 | +0.8% |
| 2022 | $112,000 | $53.65 | +1.9% |
Recently added brand strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Spin | Senior Brand Strategist | Chicago, IL | 06/29/2025 | $104,000 |
| Amazon.com, Inc. | Senior Brand Strategist, Amazon Devices Brand Studio | Seattle, WA | 06/25/2025 | $128,600 |
| Avanti Restaurant Solutions Inc. | Brand Strategist | Costa Mesa, CA | 06/21/2025 | $80,000 |
| Beyond Expectation | Branding Strategist | Las Vegas, NV | 06/21/2025 | $45,914 |
| Innocean | Senior Brand Strategist | Huntington Beach, CA | 06/19/2025 | $125,000 |
| Game Seven | Brand Strategist | Fine, NY | 06/16/2025 | $85,000 |
| Binghamton University | Brand Strategist | Binghamton, NY | 06/13/2025 | $70,000 |
| Tanium | Brand Strategist | Reston, VA | 06/11/2025 | $85,000 |
| Tanium | Brand Strategist | Durham, NC | 06/09/2025 | $85,000 |
| Tanium | Brand Strategist | Emeryville, CA | 06/09/2025 | $85,000 |
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