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Brand strategist skills for your resume and career

Q: What are branding assets?

Branding assets are recognizable elements that embody a company's identity. The most commonly known branding assets are logos. Many different logos help people to instantly be able to distinguish a brand.

Q: What is a personal branding statement?

A personal branding statement is a one-to-three-sentence statement that explains what you do and why you are unique in your field. It can sum up your experience, major skills, and your interests. It is a way for people to quickly understand who you are and what you offer.

Updated January 8, 2025

4 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical brand strategist skills. We ranked the top skills for brand strategists based on the percentage of resumes they appeared on. For example, 13.2% of brand strategist resumes contained brand strategy as a skill. Continue reading to find out what skills a brand strategist needs to be successful in the workplace.

15 brand strategist skills for your resume and career

1. Brand Strategy

A brand strategy is a road map or blueprint that defines how a brand is going to achieve its long-term goals. The goals are majorly in the areas of gaining visibility and becoming more recognized by consumers. The brand strategy is usually documented and serves as a guide in the operations of the said brand.

Here's how brand strategists use brand strategy:

Delivered brand strategy recommendations and designed marketing plans and materials while also completing Master s degree.
Collaborated with client marketing teams to produce internal brand strategy materials and tactical guidelines.

2. Digital Marketing

Here's how brand strategists use digital marketing:

Defined metrics and best practices for analyzing successful digital marketing campaigns across multiple web and social media platforms
Implemented ongoing digital marketing campaigns.

3. Project Management

Here's how brand strategists use project management:

Deliver integrated projects based on branding, customer engagement and event & project management.
Implemented Agile Marketing methodology into project management system

4. Marketing Campaigns

Here's how brand strategists use marketing campaigns:

Designed and conducted exploratory and positioning research to support integrated marketing campaigns.
Develop weekly/monthly ROI reporting on marketing campaigns.

5. Brand Marketing

Here's how brand strategists use brand marketing:

Initiate and maintain program analysis reporting for all brand marketing initiatives.
Traveled extensively throughout US and Canada to present brand marketing programs.

6. Integrated Marketing

Here's how brand strategists use integrated marketing:

Implemented media strategies through integrated marketing practices.
Consulted on integrated marketing / brand to maximize traditional, social media and online results.

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7. Brand Positioning

Here's how brand strategists use brand positioning:

Facilitated client workshop sessions to finalize brand positioning, messaging, and activation decisions.
Work closely with company leadership in fine-tuning brand positioning

8. Brand Management

Here's how brand strategists use brand management:

Participate on entrepreneurial business panels for brand management advice and coaching.
Provide sales representation and brand management overseas.

9. Creative Briefs

Here's how brand strategists use creative briefs:

Developed creative briefs for both internal and external acquisition initiatives.
Extracted meaningful implications from proprietary and secondary research sources to develop compelling and inspiring strategies for communications campaigns and creative briefs.

10. KPIs

Here's how brand strategists use kpis:

Worked with clients to convert business & marketing questions into measurable KPIs and analysis plans.
Develop merchandising campaigns targeting fans based in identified KPIs.

11. Strategic Thinking

Here's how brand strategists use strategic thinking:

Supported client presentation and development efforts with strategic thinking, research, and analysis.

12. Brand Awareness

Here's how brand strategists use brand awareness:

Tasked with assisting professional services firms with the development and implementation of leading-edge solutions that build brand awareness and fuel growth.
Show individuals, artist and small businesses how to increase their brand awareness, services offered and social media presence.

13. Brand Development

Here's how brand strategists use brand development:

Spearheaded new business development, assessing client needs, and creating actionable plans for their brand development and marketing strategy.
Coach entrepreneurs on personal brand development and functioning within the scope of their brand.

14. Content Strategy

Here's how brand strategists use content strategy:

Design content strategy for cause-based marketing platform.
Advised on content strategy and PR for the For Our Common Good campaign.

15. Website Content

Here's how brand strategists use website content:

Spearheaded marketing initiatives for a diverse portfolio, developing sales tools, website content, marketing materials and trade show strategies.
Maintain website content and other social media aspects.

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What skills help Brand Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on brand strategist resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all brand strategists possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for brand strategists?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What brand strategist skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young brand strategists need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of brand strategist skills to add to your resume

The most important skills for a brand strategist resume and required skills for a brand strategist to have include:

Brand Strategy
Digital Marketing
Project Management
Marketing Campaigns
Brand Marketing
Integrated Marketing
Brand Positioning
Brand Management
Creative Briefs
KPIs
Strategic Thinking
Brand Awareness
Brand Development
Content Strategy
Website Content
Facebook

Business Objectives
Client Facing
Consumer Insights
Content Marketing
Creative Strategy
Brainstorming
ROI
Creative Development
Instagram
B2C
Client Relationships
Quantitative Research
Market Research
Twitter
NYC
Marketing Mix

Product Development
Graphic Design
Account Management
Content Creation
Business Development
Corporate Identity
Media Planning
Competitive Analysis
Content Development
Digital Strategy
Consumer Research
Linkedin
Creative Process
Creative Assets
Copywriting

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Brand Strategist skills FAQs

What are branding assets?

What is a personal branding statement?

Have more questions? See all answers to common executive management questions.

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Updated January 8, 2025

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