What does a brand strategist do?
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
Brand strategist responsibilities
Here are examples of responsibilities from real brand strategist resumes:
- Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
- Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
- Assist clients in leveraging their large Facebook communities to grow their other social channels.
- Aggregate data for case study development to demonstrate ROI of each campaign to client.
- Work with clients to convert business & marketing questions into measurable KPIs and analysis plans.
- Work across major functional areas such as finance and sales to generate new customer acquisition and drive ROI.
- Develop merchandising campaigns targeting fans base in identify KPIs.
- Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
- Create Instagram and Pinterest presence.
- Conduct annual business reviews analyzing brand performance including sell in, retail promotional support and POS.
- Design and implement company's first comprehensive series of POS including in-line and free standing displays, signage and acrylics.
- Communicate strategies and wine information to internal and external audiences.
Brand strategist skills and personality traits
We calculated that 13% of Brand Strategists are proficient in Brand Strategy, Digital Marketing, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Brand Strategists that have these skills listed on their resume here:
- Brand Strategy, 13%
Delivered brand strategy recommendations and designed marketing plans and materials while also completing Master s degree.
- Digital Marketing, 5%
Defined metrics and best practices for analyzing successful digital marketing campaigns across multiple web and social media platforms
- Project Management, 4%
Deliver integrated projects based on branding, customer engagement and event & project management.
- Marketing Campaigns, 4%
Designed and conducted exploratory and positioning research to support integrated marketing campaigns.
- Brand Marketing, 4%
Initiate and maintain program analysis reporting for all brand marketing initiatives.
- Integrated Marketing, 4%
Implemented media strategies through integrated marketing practices.
Common skills that a brand strategist uses to do their job include "brand strategy," "digital marketing," and "project management." You can find details on the most important brand strategist responsibilities below.
Analytical skills. The most essential soft skill for a brand strategist to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a brand strategist resume shows how their duties depend on analytical skills: "develop public relation and marketing strategies, social media management (analyze reports, research, content development)"
Communication skills. Another soft skill that's essential for fulfilling brand strategist duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a brand strategist resume, here's how brand strategists can utilize communication skills in their job responsibilities: "lead multiple branding, communications and marketing initiatives for a variety of clients/industries account management and development; e.g. "
Creativity. This is an important skill for brand strategists to perform their duties. For an example of how brand strategist responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a brand strategist: "brand and creative strategy development for a variety of clients including business to business, business to consumer, and nonprofit. ".
Interpersonal skills. A big part of what brand strategists do relies on "interpersonal skills." You can see how essential it is to brand strategist responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical brand strategist tasks: "maintained strong interpersonal relations with large retailers as well as smaller ones in order to ensure maximum sales growth of products. "
Organizational skills. Another crucial skill for a brand strategist to carry out their responsibilities is "organizational skills." A big part of what brand strategists relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to brand strategist duties can be seen in an example from a brand strategist resume snippet: "provide consultation, project management and training in the areas of organizational development, process optimization and talent development. "
The three companies that hire the most brand strategists are:
- Deloitte88 brand strategists jobs
- Meta56 brand strategists jobs
- System One53 brand strategists jobs
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Compare different brand strategists
Brand strategist vs. Assistant marketing manager
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
There are some key differences in the responsibilities of each position. For example, brand strategist responsibilities require skills like "brand strategy," "integrated marketing," "brand management," and "strategic thinking." Meanwhile a typical assistant marketing manager has skills in areas such as "strong project management," "seo," "powerpoint," and "email campaigns." This difference in skills reveals the differences in what each career does.
Assistant marketing managers tend to make the most money working in the finance industry, where they earn an average salary of $99,097. In contrast, brand strategists make the biggest average salary, $129,033, in the start-up industry.assistant marketing managers tend to reach similar levels of education than brand strategists. In fact, assistant marketing managers are 3.0% less likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.Brand strategist vs. Associate marketing manager
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that brand strategist responsibilities requires skills like "brand strategy," "content strategy," "business objectives," and "client facing." But an associate marketing manager might use other skills in their typical duties, such as, "powerpoint," "email marketing," "crm," and "google analytics."
On average, associate marketing managers earn a lower salary than brand strategists. Some industries support higher salaries in each profession. Interestingly enough, associate marketing managers earn the most pay in the media industry with an average salary of $101,645. Whereas brand strategists have higher pay in the start-up industry, with an average salary of $129,033.In general, associate marketing managers achieve similar levels of education than brand strategists. They're 0.1% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.Brand strategist vs. Marketing services manager
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a brand strategist is likely to be skilled in "brand strategy," "brand management," "creative briefs," and "kpis," while a typical marketing services manager is skilled in "email marketing," "marketing campaign management," "powerpoint," and "strategic plan."
Marketing services managers earn the highest salary when working in the professional industry, where they receive an average salary of $119,296. Comparatively, brand strategists have the highest earning potential in the start-up industry, with an average salary of $129,033.Most marketing services managers achieve a similar degree level compared to brand strategists. For example, they're 2.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Brand strategist vs. Regional marketing manager
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Types of brand strategist
Updated January 8, 2025
