Reef's 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. Inspired by the beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef, who has become a global icon of the surfing community. Since then, the vibrant culture, imagery, and beautiful Reef girls of Latin America have been a part of Reef's DNA. Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.Founded in 1984, Reef is an established company that loves to hire graduates from Texas Tech University, with 10.1% of its employees having attended Texas Tech University. Want to compare Reef to some other great places to work in Carlsbad, CA? We suggest taking a look at Zippia's list of Best Companies to Work For in Carlsbad, CA.Based in Carlsbad, CA, Reef is a small professional company with only 226 employees and an annual revenue of $16.0M.
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The founders of Reef are Fernando Aguerre and Santiago Aguerre.
The key people at Reef are Carlos Lizano, Fernando Aguerre and Santiago Aguerre.
Key people
Carlos Lizano
Fernando Aguerre
Santiago Aguerre
Reef rankings
Reef is ranked #1 on the Best Professional companies to work for in Carlsbad, CA list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.
We calculated Reef’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Reef’s workforce.
Reef diversity summary. Zippia estimates Reef's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Reef's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Reef's workforce.
Reef has 226 employees.
42% of Reef employees are women, while 58% are men.
The most common ethnicity at Reef is White (59%).
17% of Reef employees are Hispanic or Latino.
14% of Reef employees are Black or African American.
The average employee at Reef makes $39,177 per year.
Employees at Reef stay with the company for 3.9 years on average.
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Videos about working at Reef
Checkin' out Greg's Office Reef Tank
Oceans of Opportunity: The REEF Internship Program
Reef financial performance
8.5
Performance score
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Zippia gives an in-depth look into the details of Reef, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Reef. The employee data is based on information from people who have self-reported their past or current employments at Reef. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Reef. The data presented on this page does not represent the view of Reef and its employees or that of Zippia.
Reef may also be known as or be related to Reef, The Reeves Company Inc and Trestles IP Holdings LLC.