Bridgetree CEO and leadership

Chris joined Bridgetree in 2003 as a Client Support Specialist working for Bridgetree’s largest retail client to plan, design and execute complex consumer marketing initiatives. Over the next several years Chris created Bridgetree’s Client Services team to support all major clients. He attended Wake Forest University School of Business. In 2010, Chris was appointed Vice President of Business Development, a new position created to build a structured and productive sales organization with the charge of diversifying Bridgetree’s client roster and producing a more balanced revenue portfolio. In 2014, Chris was named Vice President/General Manager of the firm and added P&L accountability, Operations and Administrative oversight responsibilities. Chris assumed the Chief Executive Officer role in January 2015. Under his leadership as CEO, the company has continued to strengthen its revenue portfolio by adding new major accounts and lines of service. In 2019 Bridgetree launched LIFT, a modern consumer marketing platform that delivers highly personalized consumer experiences at scale. In 2020 the company continues to provide innovative services through the launch of IDEA (Innovation Design and Execution Accelerator) and Symbio (data monetization) platforms. Chris has deep experience in all Bridgetree services including Customer Data Activation, Database Marketing, CRM, Campaign Management, Marketing Analytics, Custom Technology Application Development, Data Acquisition, Marketing Automation, Infrastructure and Lifestage marketing. He is particularly skilled at (and particularly enjoys) finding creative ways to apply data and technology to solve our clients’ most complex business challenges.

With two decades of finance and accounting leadership and oversight, I am a natural organizer, mentor, collaborator, and skilled client-relationship manager who excels at formulating sound financial strategy.

I began working at five years old in my parent's grocery store. From a very young age I learned to work hard, give my best, and to serve customers with excellence.

I always treat my employer's business as if it's my own because I care about our collective success.

Some of my professional accomplishments include:

* Initiated and implemented a new remittance processing system, lockbox & document imaging solutions process resulting in a 40% cost savings.

* Participated in major business decisions to evaluate financial impact, ROI, and the needed tracking to insure deployment and execution successfully.

* Devised new processes for monthly financial closing procedures, enabling deadline to be consistently met with accurate financials for the first time in company history.

* Managed relationships with outside vendors, financial institutions and auditors; consistently received top audit scores.

* Gained a reputation for good judgment about people; made multiple hiring selection decisions resulting in top performers.

Areas of Expertise & Competencies

Budgets, forecasting, financials, audit, non-profits, sales & use tax, general administration, leadership, team building, mentoring, management, decision maker, problem solver, accountable, reliable, resilient committed and flexible.