BriteCore Leadership

Software technology marketing executive, product and company evangelist, and business strategist who thrives on complex challenges and delivers strong and sustainable contributions to recurring revenue. Uniquely qualified to lead rapid growth businesses for enterprise applications and infrastructure technologies. A hands-on, data driven leader and trusted advisor who assembles and empowers world class marketing teams. Extensive expertise in the following areas:

• Scaling high-growth SaaS recurring revenue businesses from $100M to $750M+ by building high performing teams, go-to-market plans, strategic product and company positioning, awareness and demand generation programs, and lead-to-revenue best practices.

• Tapping new sources of revenue through effective global integrated marketing campaigns that build awareness and generate leads for direct and indirect sales channels.

• Enabling early stage, high growth and turnaround companies and organizations to rapidly penetrate new markets.

Functional expertise: Strategy. Product Marketing. Demand Generation. Content Marketing. Marketing Automation. Branding. Positioning. PR. AR. Field Marketing. Business Development. Partner Marketing. Lead-to-Revenue. Pipeline Management. B2B.

Domain expertise: SaaS. PaaS. IaaS. Cloud. ERP / Financial Applications. CRM. PSA. Enterprise Mobility. Analytics. Databases. Data Storage. High Availability. Big Data. Business Intelligence. Data Warehouse. Payments. Content Management.

An experienced executive, investor, and advisor with 25+ years of Management expertise with a proven track record in go-to-market with SaaS/Cloud/ARR models, Enterprise IT software, in highly competitive environments.



A hands-on leader, with an exceptional ability to hire, train, motivate, and retain top sales and technical teams.

A creative thinker that can respond to rapidly changing markets and implement winning strategies to drive revenue.

Specialties: Strategic Planning, Channel Strategy, Market Development, Change Management, Client Need Assessment, Performance Management, Mergers & Acquisitions, Sales Training