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Brooks Running company history timeline

1914

1914: Brooks is formed.

Brooks Sports, Inc. was founded in 1914 by John Brooks Goldenberg, following his purchase of the Quaker Shoe Company, a manufacturer of bathing shoes and ballet slippers.

1920

By 1920, Quaker Shoes had been renamed Brooks Shoe Manufacturing Co., Inc., and its shoes were sold under the brand name Bruxshu.

1938

In 1938, the Goldenbergs bought the Carmen Shoe Manufacturing Company in Hanover, Pennsylvania.

1956

In 1956, after a series of operational changes, John notified his brother that he would not renew their partnership agreement, and Michael discussed expanding Carmen with his nephew, Frank's son Barton.

1957

Until 1957 a better grade leather was purchased, cut, stitched and fit in Philadelphia, while the same procedure in Hanover used lower grade materials.

In 1957, following the dissolution of the partnership, the existence of Brooks Shoe Manufacturing Company was terminated, and Michael and Barton each acquired 50% of Carmen.

1958

In 1958, Michael purchased Barton's interest in the company, and as the sole owner, he renamed Carmen the Brooks Manufacturing Company.

1972

Instead of making anything — from athletic shoes to combat boots — that would keep the factory turning, Brooks starts to think about limiting its focus. It could be said that Brooks' focus on running shoes actually began in 1972, when Yale graduate Frank Shorter won the Olympic marathon.

1975

In 1975, Brooks worked with elite runners, including Marty Liquori, a former Olympian, to design a running shoe.

1977

In 1977, based on newly developed measurements of cushioning, flexibility, and durability, the Vantage was ranked at #1 in the annual Runner's World running guide.

1978

Raised in Seattle, Rockey graduated from the University of Washington with a bachelor's degree in economics in 1978, ending her academic career two years later, after she had earned her master's degree in business administration.

1980

In 1980, as a result of production issues with Brooks's manufacturing facility in Puerto Rico, defective shoes began to arrive at sporting goods stores.

1981

The company filed for Chapter 11 bankruptcy, and was purchased at auction by footwear manufacturer Wolverine World Wide in 1981.

1982

In 1982, stability became the top priority for runners, and Brooks introduced the Chariot, a medial post shoe that featured an angled wedge of harder-density foam in the midsole.

1984

Nike hired Rockey in 1984 as a special sales manager of the company's then small apparel division.

1987

In 1987, with Brooks for Women, it launched an anatomically adjusted line of shoes designed for women.

1991

In 1991, HydroFlow wins the American Podiatric Medical Association Seal of Acceptance.

1992

In 1992, Brooks launched the Beast, a motion control shoe that integrated diagonal rollbar technology.

1993

Ownership of Brooks changed hands in February 1993, marking the beginning of a new era for the troubled shoe manufacturer.

The company that had once ranked as one of the top three brands in the United States had plummeted to 25th place by 1993, when Brooks controlled 0.4 percent of the domestic market.

By the end of 1993, he had found such a person, a well-regarded executive named Helen Rockey, who at the time was working for Nike.

The "class to mass" strategy was unsuccessful, and Brooks was sold to Norwegian private equity company The Rokke Group for $21 million in 1993.

1994

With the departure of what the July 1, 1994 Puget Sound Business Journal described as 'a faltering management team,' stewardship of the company devolved to Rokke Group's chairman and CEO, Bjorn Gjelsten.

Comeback Beginning in 1994

In 1994, the Adrenaline GTS—an abbreviation for go-to shoe—was released.

1995

Rockey saw her chance to join a higher profile company, and took it, leaving Vice-President of Sales and Marketing Bruce Pettet, a Brooks executive since 1995, in charge of running the company.

1996

In 1996, for instance, Nordstrom Inc. carried Brooks footwear at just one store, but a year later, the department store chain carried the company's shoes at 30 locations.

Against the backdrop of a 48 percent increase in domestic sales in 1996, Rockey unveiled her next plan of attack, announcing in mid-1996 that Brooks would enter the apparel business.

1997

Brooks introduced a full-line of technical running and fitness apparel for women and men in the spring of 1997.

1998

After a 29 percent increase in apparel sales in 1998, the company's apparel business accounted for 15 percent of total sales by the end of the decade.

1998: J.H. Whitney & Co. acquires controlling interest in Brooks.

In 1998, Rokke sold a majority interest in Brooks to J.H. Whitney & Co., a Connecticut private equity firm.

1999

Brooks's Run Happy tag line first appeared in print advertising in 1999.

2001

In 2001, Jim Weber, a former Brooks board member, was named president and CEO of the company.

2004

Brooks was acquired by Russell Athletic in 2004.

2006

In 2006, Russell was purchased by Fruit of the Loom and Brooks became a subsidiary of Fruit of the Loom's parent company, Berkshire Hathaway.

2011

In 2011, Brooks became the leading running shoe in the specialty market.

2013

Brooks DNA (and later Super DNA) was released in 2013.

2016

The Brooks Heritage Collection was launched in 2016, returning the Vanguard, the Chariot, and the Beast to the market.

2017

In 2017, Brooks shoes were named Best Running Shoe (The Glycerine and the Launch, Sports Illustrated); Editor's Top Choice (The Adrenaline GTS 18, Runner's World); and Ten Best Running Shoes (The Levitate, Men's Fitness).

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Brooks Running may also be known as or be related to Brooks Running, Brooks Sports, Brooks Sports Inc and Brooks Sports, Inc.