Brookstone Overview

Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps, and other specialty tools. Its first physical location opened in 1973 in Peterborough, New Hampshire.
The staff at Brookstone come from unusually diverse demographic backgrounds. The company is 44.5% female and 38.7% ethnic minorities. Brookstone employees are more likely to be members of the Democratic Party than the Republican Party, with 54.0% of employees identifying as members of the Democratic Party. But those numbers could change quickly because the turnover rate at Brookstone is relatively high. Employees at Brookstone stay with the company for an average of 2.4 years before leaving. The average employee at Brookstone makes $43,181 per year, which is competitive for its industry and location. Some of its highest paying competitors,, Shoe Sensation, and maurices, pay $64,583, $50,229, and $43,379, respectively.
A large retail company with 2,275 employees and an annual revenue of $106.8M, Brookstone is headquartered in New Hampshire.

The Organization’s Mission

We develop, source and sell the most creative, innovative and amazing products that make our customers' lives easier, better and more fun.







Founded in



Merrimack, NH


Organization Type


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The Team At Brookstone

Key People
  • James M. Speltz (President & CEO)
  • Pierre de Beaumont (Founder)

Brookstone Company Rankings

Brookstone is ranked #52 on the Best Companies to Work For in New Hampshire list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Brookstone Salaries

How much does Brookstone pay?
The national average salary for a Brookstone employee in the United States is $43,181 per year. Employees in the top 10 percent can make over $86,000 per year, while employees at the bottom 10 percent earn less than $21,000 per year.
Salary Score
Average Employee Earnings

Brookstone Salaries By Job Title

While Brookstone employees earn an average yearly salary of $43,181, different roles can command different wages. Some of the positions that earn high wages at Brookstone include store manager, assistant manager, sales representative, and licensed practical nurse. A worker with the title store manager salary at Brookstone can earn an average yearly salary of $97,002. Other roles at Brookstone include dietary aide and in-stock associate. A dietary aide at Brookstone earns an average yearly salary of $23,310.
Job Title
Average Salarydesc
Store Manager
Salary Range79k - 117k$97k$97,002
Assistant Manager
Salary Range61k - 81k$71k$71,158
Sales Representative
Salary Range49k - 64k$57k$56,531
Licensed Practical Nurse
Salary Range45k - 58k$52k$51,627
Merchandise Coordinator
Salary Range31k - 33k$32k$32,476
Warehouse Worker
Salary Range29k - 31k$31k$30,687
Sales Associate
Salary Range25k - 35k$30k$30,106
Picker And Packer
Salary Range27k - 30k$29k$28,829
Customer Service Specialist
Salary Range26k - 28k$28k$27,520
Certified Nursing Assistant
Salary Range24k - 30k$27k$27,377

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Brookstone Careers

On average, employees at Brookstone stay with the company for 2.4 years. Employees most commonly join Brookstone after leaving McDonald's. When they leave Brookstone, they most frequently get their next job at Walmart.

Average Length of Employment

2.4 years

Top Employers Before Brookstone

12.2 %
7.3 %
7.3 %

Top Employers After Brookstone

13.8 %
7.6 %

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Brookstone Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

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Brookstone Employees Education

Of the 2,275 employees at Brookstone, 14.4% attended Southern New Hampshire University. Employees at Brookstone most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Brookstone Employee Political Affiliation

Brookstone employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Brookstone employee was by Michael Toporek. Michael Toporek donated $121,600 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Michael ToporekInvestment Banker
Investment Banker
Republican Party
$121,600Republican Party
Bonnie UytengsuBusinesswoman
Republican Party
$25,000Republican Party
Michael MansonPartner
Republican Party
$5,200Republican Party
Matthew LipmanFinance
Republican Party
$5,200Republican Party
Paul GiustiChief Executive Officer
Chief Executive Officer
Republican Party
$4,208Republican Party
Matthew HauffPresident
Democratic Party
$3,000Democratic Party
Steven GoldsmithPresident/Chief Executive Officer
President/Chief Executive Officer
Democratic Party
$2,926Democratic Party
Scott ThistleManaging Member
Managing Member
Republican Party
$1,500Republican Party
Bardia MesbahFinance
Democratic Party
$1,000Democratic Party
Bret BurdetteManager
Republican Party
$1,000Republican Party
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Brookstone Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


Brookstone Financing Rounds

DateascdescAmountascdescSecurity Typeascdesc
Nov 9, 2010Debt Financing
Debt Financing

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Brookstone Competitors

Based on our research, similar companies to Brookstone are, Shoe Sensation, and maurices. The average salaries at rank the highest, with their employees earning an average salary of $64,583 per year. The employees at Shoe Sensation earn an average yearly salary of $50,229 per year, and the salaries at maurices average $43,379 per year.
Average Salarydesc
Salary Range47k - 87k$65k$64,583

Shoe Sensation

Salary Range34k - 72k$50k$50,229
Salary Range32k - 57k$43k$43,379

Vitamin World

Salary Range33k - 54k$43k$42,752
Salary Range30k - 53k$40k$40,160
Salary Range28k - 55k$40k$39,664
Charming Charlie
Salary Range27k - 56k$39k$39,165
Coldwater Creek Outlet Stores
Salary Range28k - 52k$39k$38,840
Steve Madden
Salary Range28k - 51k$38k$38,188
Pier 1 Imports
Salary Range25k - 55k$37k$37,496

Frequently Asked Questions about Brookstone

When was Brookstone founded?

Brookstone was founded in 1965.

How many Employees does Brookstone have?

Brookstone has 2,275 employees.

How much money does Brookstone make?

Brookstone generates $106.8M in revenue.

What industry is Brookstone in?

Brookstone is in the retail industry.

What is Brookstone's mission?

Brookstone's mission statement is "We develop, source and sell the most creative, innovative and amazing products that make our customers' lives easier, better and more fun."

What type of company is Brookstone?

Brookstone is a private company.

Who are Brookstone's competitors?

Brookstone competitors include Pier 1 Imports, Cost Plus World Market, Crate & Barrel, Zumiez, Citi Trends, AeroGroup International, Vitamin World, Kmart, Coldwater Creek Outlet Stores, Cato,, Kirkland's, Bed Bath & Beyond, Walmart, Shoe Sensation, Harry & David Holdings, Charming Charlie, maurices, Steve Madden, GUESS.

Who works at Brookstone?

James M. Speltz (President & CEO)

Pierre de Beaumont (Founder)

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Updated October 27, 2021

Zippia gives an in-depth look into the details of Brookstone, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Brookstone. The employee data is based on information from people who have self-reported their past or current employments at Brookstone. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Brookstone and its employees or that of Zippia.

Brookstone may also be known as or be related to BROOKSTONE CO INC, BrookStone Company Inc, BrookStone Company Inc. and Brookstone.