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BRP US Inc company history timeline

1997

“The SAP system is introduced in Gunskirchen in 1997.”

1998

With 1998’s TraxterTM model, the company jumped into the ATV market.

2000

Unser Oberösterreich magazine, 02/11/2000, on Bombardier's focus on the Gunskirchen site.

2001

2001 - Acquisition of the Evinrude and Johnson brands

2002

Training campaign for young people in and around Wels., 2002

2003

In January, the Outlander model is named ATV of the Year by both ATV Magazine and Canada’s 2003 ATV Guide.

Bombardier Recreational Products (BRP) is launched in 2003, selling off the industrial division to Camoplast, to focus entirely on manufacturing a variety of recreational vehicles.

2004

In mid-September, BRP receives Watercraft World Magazine’s "Watercraft of the Year" award for the 2004 Sea-Doo RXP PWC, marking the sixth time a Sea-Doo model has received this honour.

2005

BRP introduces the 2005 Sea-Doo RXT model, the first three-passenger watercraft with 215 hp.

2006

With its launch of the 2006 ATV line-up, BRP dramatically shifts its focus to the ATV enthusiast market, offering a higher level of handling, power and performance than its competitors.

2007

In May, Bombardier ATV becomes Can-Am ATV. BRP launches its 2007 all-terrain vehicle line-up and re-brands its ATV segment to Can-Am.

In 2007 BRP set out to conquer the open road – the company’s last frontier.

And the company continues to invest heavily in the future, extending the production hall in 2007, and promoting employee health through the construction of a fitness center.

2008

BRP reinforces its presence in Mexico by establishing a network of direct sales for Can-Am and Sea-Doo products starting on November 1, 2008

Group restructuring in the wake of the global economic downturn of 2008 leads to Rotax being integrated into BRP’s new Powertrain Division.

2014

José Boisjoli, BRP President and Chief Executive Officer, is named EY Entrepreneur of the year Quebec 2014 thanks to his outstanding achievements and those of the company.

2015

The 300 HP Rotax Sea-Doo 1630 ACE engine conquers the market, 2015

2016

Going back to our roots and the company name of Rotax, 2016

2017

The development of alternative powertrain technologies advances, 2017

2018

2018 - Acquisition of the Alumacraft and Manitou Brands

In 2018 the 9 millionth, but surely not the last, engine comes off the production line.

2019

2019 - Acquisition of Australian boat manufacturer Telwater

2020

2020 - BRP refocuses its marine business; Discontinuation of Evinrude E-TEC and E-TEC G3 outboard engines

One phase of development comes to an end with Gunskirchen 2020, but the next program, entitled “Rotax 100 plus”, is already in the starting gate.

2022

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Founded
1995
Company founded
Headquarters
Sturtevant, WI
Company headquarter
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Yamaha Motor1955$1.9B3,76786
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