What does a business account manager do?
Business Account Managers are experienced employees who manage client accounts. Companies usually employ them as distributors, retailers, manufacturers, or any other company with various business partnerships or dealings. They are in charge of managing the company's relationship with a specific client or group. They are the point of contact for these clients regarding requests or concerns related to company products or services. Business account managers ensure that the clients' concerns are properly addressed. They also ensure client loyalty and build harmonious working relationships with their assigned clients.
Business account manager responsibilities
Here are examples of responsibilities from real business account manager resumes:
- Generate leads, prepare RFP responses, build relationships, identify business/functional requirements, present technical solutions and negotiate contracts.
- Add PowerPoint graphical and word text supplemental materials to hold interest and increase memory retention on user trainings.
- Prepare payroll for the entire company, including responsibility for investigating and resolving issues.
- Utilize marketing development funds strategically with customers, analyzing ROI before committing more funds.
- Create numerous technical documentation and user manuals including release memos, system descriptions and extend PowerPoint presentations.
- Prepare customized corporate contracts/proposals, corporate budgets including conservative ROI, organize and conduct executive level meetings, presentations.
- Process accounts payable, accounts receivables and payroll transactions, and monitor collection activity within compliance of SOX utilizing customize software.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Present key performance reports to c-level executives and major decision makers.
Business account manager skills and personality traits
We calculated that 18% of Business Account Managers are proficient in Customer Service, Product Knowledge, and Account Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Business Account Managers that have these skills listed on their resume here:
- Customer Service, 18%
Provide excellent customer service by assisting customers in selection of appropriate cellular equipment and providing support and coaching of new equipment.
- Product Knowledge, 8%
Reinvigorated channels sales by identifying and securing new distributors and re-engaging current distributors through improved product knowledge and technical training.
- Account Management, 6%
Provide overall strategic account management for medium and small sized businesses to facilitate customer satisfaction, utility communication and issue resolution.
- Financial Statements, 5%
Performed the majority of accounting, reconciliation of transactions and produced monthly financial statements for several non-consolidated companies.
- Business Sales, 4%
Re-engineered customer communication processes for the Business Sales team, resulting in consistent client experience and increased order accuracy.
- PowerPoint, 4%
Created numerous technical documentation and user manuals including release memos, system descriptions and extended PowerPoint presentations.
Most business account managers use their skills in "customer service," "product knowledge," and "account management" to do their jobs. You can find more detail on essential business account manager responsibilities here:
Analytical skills. One of the key soft skills for a business account manager to have is analytical skills. You can see how this relates to what business account managers do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a business account manager resume shows how business account managers use analytical skills: "prepare and analysis of financial reports. "
Communication skills. Another soft skill that's essential for fulfilling business account manager duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to a business account manager resume, here's how business account managers can utilize communication skills in their job responsibilities: "created sales presentations for potential small business customers including telecommunication products, broadband and hardware. "
Customer-service skills. Another skill that relates to the job responsibilities of business account managers is customer-service skills. This skill is critical to many everyday business account manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "develop rapport with key customers to increase volume of business. "
Leadership skills. business account manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what business account managers do with leadership skills on a typical day: "collaborated with organizational leadership to develop sales materials and deliver high-impact sales presentations to buyers. "
The three companies that hire the most business account managers are:
- Marsh & McLennan Companies14 business account managers jobs
- Woodruff Sawyer6 business account managers jobs
- NBT Bancorp Incorporated4 business account managers jobs
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Compare different business account managers
Business account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
While similarities exist, there are also some differences between business account managers and manager, account executive. For instance, business account manager responsibilities require skills such as "financial statements," "customer relationships," "client relationships," and "business accounts." Whereas a manager, account executive is skilled in "virtualization," "contract negotiations," "post sales," and "sales territory." This is part of what separates the two careers.
Managers, account executive earn the highest salaries when working in the technology industry, with an average yearly salary of $87,422. On the other hand, business account managers are paid more in the technology industry with an average salary of $83,381.managers, account executive tend to reach similar levels of education than business account managers. In fact, managers, account executive are 0.2% less likely to graduate with a Master's Degree and 0.0% more likely to have a Doctoral Degree.Business account manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that business account manager responsibilities requires skills like "financial statements," "powerpoint," "payroll," and "customer relationships." But an account executive/sales manager might use other skills in their typical duties, such as, "account executives," "sales professionals," "real estate," and "sales reps."
On average, account executive/sales managers earn a lower salary than business account managers. Some industries support higher salaries in each profession. Interestingly enough, account executive/sales managers earn the most pay in the media industry with an average salary of $51,472. Whereas business account managers have higher pay in the technology industry, with an average salary of $83,381.Average education levels between the two professions vary. Account executive/sales managers tend to reach similar levels of education than business account managers. In fact, they're 0.7% less likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.Business account manager vs. Account development manager
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from business account manager resumes include skills like "customer service," "business sales," "payroll," and "business development," whereas an account development manager is more likely to list skills in "crm," "salesforce," "account development," and "sales territory. "
Account development managers make a very good living in the technology industry with an average annual salary of $93,723. On the other hand, business account managers are paid the highest salary in the technology industry, with average annual pay of $83,381.Most account development managers achieve a similar degree level compared to business account managers. For example, they're 0.3% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Business account manager vs. Account services manager
An account services manager is in charge of overseeing account procedures and building positive relationships with clients. They typically reach out to clients by performing calls and correspondence to offer products and services, discuss product specifications, perform follow-up calls, and resolve issues promptly and professionally. They also supervise the performance of account service teams, ensuring to reach sales targets and customer satisfaction. Furthermore, as an account services manager, it is essential to lead and encourage the workforce to accomplish sales goals, all while implementing the company's policies and regulations.
Types of business account manager
Updated January 8, 2025
