The duties of this personnel revolve around market analysis, enterprise analysis, and managing product features. They analyze the market to identify demand, determine the availability of similar products in the market, and review market trends. They analyze the enterprise to determine its SWOT, product vision, and roadmap. Also, they manage the channels of marketing, modes of advertising, and marketing communications. Furthermore, they manage the expectations of stakeholders and prioritizing needs. Additionally, they work with the stakeholders in giving details about the product.
For this position, you need at least a bachelor's degree in business administration, marketing, or a related discipline. You must have five or more years of experience in a related field. You must possess analytical, communication, organization, computer, multitasking, teamwork, time management, and organization skills. Also, you must be familiar with web-based enterprise software. This personnel earns about $99,200 in a year. Their salary varies from $87,000 to $110,000.