Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Business Analytics Director, USA Operations||Sevenone International Inc.||San Francisco, CA||Sep 14, 2015||$282,500|
|Business Analytics Director||Bidgely Inc.||Sunnyvale, CA||Apr 27, 2016||$175,000|
|Business Operations Insight & Marketing Analytics Director||Groupon, Inc.||New York, NY||Aug 19, 2015||$172,732 -
|Strategy and Business Analytics||Hewlett-Packard Company||San Francisco, CA||Jul 17, 2015||$165,000|
|Business Analytics 6||EBAY Inc.||San Jose, CA||Aug 11, 2016||$155,183|
|Business Analytics 5||Paypal, Inc.||San Jose, CA||Dec 22, 2016||$150,000|
|Business Analytics 5||Stubhub, Inc.||San Francisco, CA||Aug 15, 2016||$150,000|
|Business Analytics 5||Stubhub, Inc.||San Francisco, CA||Jul 12, 2016||$150,000|
|Chief Business & Clinical Data Analytics Officer||RPN LLC||Lincoln, NE||Sep 14, 2016||$147,000|
|Business Analytics 3||EBAY Inc.||San Jose, CA||Oct 07, 2016||$143,000|
|Business Analytics 4||Paypal, Inc.||San Jose, CA||May 07, 2016||$142,376|
|Business Analytics Director||APVO Corporation||San Francisco, CA||Sep 28, 2015||$140,005|
|Business Analytics 5||EBAY Inc.||San Jose, CA||Dec 26, 2016||$140,000|
|Business Analytics 4||EBAY Inc.||San Jose, CA||Mar 20, 2016||$127,835|
|Business Analytics 4||EBAY Inc.||San Jose, CA||Mar 15, 2016||$127,835|
|Business Analytics 4||Paypal, Inc.||San Jose, CA||Jul 15, 2016||$127,487 -
|Business Analytics 4||Paypal, Inc.||San Jose, CA||Apr 11, 2016||$126,449|
|Business Analytics 4||Paypal, Inc.||San Jose, CA||May 11, 2015||$125,182|
|Business Analytics 4||EBAY Inc.||San Jose, CA||Aug 08, 2016||$125,000|
|Business Analytics 4||EBAY Inc.||San Jose, CA||Jul 27, 2015||$123,981|
|Business Analytics 3||Stubhub, Inc.||San Francisco, CA||Oct 01, 2015||$122,000|
|Business Analytics 3||EBAY Inc.||San Jose, CA||Aug 30, 2016||$113,447|
|Business Analytics 3||EBAY Inc.||San Jose, CA||Apr 11, 2016||$113,447|
|Business Analytics 3||Paypal, Inc.||San Jose, CA||May 30, 2016||$113,000|
|Business Analytics 4||Paypal, Inc.||Frisco, TX||Mar 16, 2015||$112,500|
|Business Analytics 3||EBAY Inc.||Bellevue, WA||Dec 03, 2015||$111,297|
|Business Analytics 3||EBAY Inc.||San Jose, CA||Mar 14, 2016||$110,000|
|Business Analytics 3||EBAY Inc.||San Jose, CA||Jul 04, 2015||$110,000|
|Business Analytics 4||Paypal, Inc.||San Jose, CA||Jun 06, 2016||$110,000|
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