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Become A Business Analytics Director

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Working As A Business Analytics Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,727

    Average Salary

What Does A Business Analytics Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Analytics Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Analytics Director Typical Career Paths

Do you work as a Business Analytics Director?

Business Analytics Director Demographics

Gender

Male

67.9%

Female

30.2%

Unknown

1.9%
Ethnicity

White

50.7%

Asian

19.6%

Black or African American

12.4%

Unknown

9.6%

Hispanic or Latino

7.8%
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Foreign Languages Spoken

Arabic

50.0%

Spanish

50.0%

Business Analytics Director Education

Schools

New York University

12.5%

Northwestern University

8.3%

Ohio State University College of Optometry

8.3%

Syracuse University

4.2%

University of Texas at Arlington

4.2%

Oklahoma Christian University

4.2%

Purdue University

4.2%

University of Connecticut

4.2%

University of South Dakota

4.2%

University of Oklahoma

4.2%

Harvard University

4.2%

Baruch College of the City University of New York

4.2%

University of Missouri - Saint Louis

4.2%

University of Texas at Austin

4.2%

Lake Forest Graduate School of Management

4.2%

University of Illinois at Chicago

4.2%

University of Pennsylvania

4.2%

Wichita State University

4.2%

Saint Edward's University

4.2%

Edinboro University of Pennsylvania

4.2%
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Majors

Finance

21.3%

Business

21.3%

Marketing

8.5%

Management

4.3%

Management Science

4.3%

Computer Science

4.3%

Health Care Administration

4.3%

Information Systems

4.3%

Accounting

4.3%

International Business

2.1%

Psychology

2.1%

Management Information Systems

2.1%

Biology

2.1%

Business Communications

2.1%

Operations Management

2.1%

Cognitive Science

2.1%

Environmental Control Technologies/Technicians

2.1%

Chemistry

2.1%

Project Management

2.1%

Mechanical Engineering

2.1%
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Degrees

Masters

62.7%

Bachelors

27.5%

Other

3.9%

Certificate

2.0%

Diploma

2.0%

Doctorate

2.0%
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Job type you want
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Internship
Temporary

Real Business Analytics Director Salaries

Job Title Company Location Start Date Salary
Business Analytics Director, USA Operations Sevenone International Inc. San Francisco, CA Sep 14, 2015 $282,500
Business Analytics Director Bidgely Inc. Sunnyvale, CA Apr 27, 2016 $175,000
Business Operations Insight & Marketing Analytics Director Groupon, Inc. New York, NY Aug 19, 2015 $172,732 -
$190,000
Strategy and Business Analytics Hewlett-Packard Company San Francisco, CA Jul 17, 2015 $165,000
Business Analytics 6 EBAY Inc. San Jose, CA Aug 11, 2016 $155,183
Business Analytics Director/Operations Research Analyst Visa USA Foster City, CA Jun 27, 2016 $155,000 -
$175,000
Business Analytics 5 Stubhub, Inc. San Francisco, CA Jul 12, 2016 $150,000
Business Analytics 5 Paypal, Inc. San Jose, CA Dec 22, 2016 $150,000
Business Analytics 5 Stubhub, Inc. San Francisco, CA Aug 15, 2016 $150,000
Business Analytics 3 EBAY Inc. San Jose, CA Oct 07, 2016 $143,000
Business Analytics 4 Paypal, Inc. San Jose, CA May 07, 2016 $142,376
Business Analytics Director APVO Corporation San Francisco, CA Sep 28, 2015 $140,005
Business Analytics 5 EBAY Inc. San Jose, CA Dec 26, 2016 $140,000
Business Analytics 4 EBAY Inc. San Jose, CA Mar 20, 2016 $127,835
Business Analytics 4 EBAY Inc. San Jose, CA Mar 15, 2016 $127,835
Business Analytics 4 Paypal, Inc. San Jose, CA Jul 15, 2016 $127,487 -
$130,000
Business Analytics 4 Paypal, Inc. San Jose, CA Apr 11, 2016 $126,449
Business Analytics 4 Paypal, Inc. San Jose, CA May 11, 2015 $125,182
Business Analytics 4 EBAY Inc. San Jose, CA Aug 08, 2016 $125,000
Business Analytics 4 EBAY Inc. San Jose, CA Jul 27, 2015 $123,981
Senior Business Analsyt CGI Technologies and Solutions Inc. Fairfax, VA Apr 08, 2015 $122,096
Business Analytics 3 EBAY Inc. Bellevue, WA Dec 03, 2015 $111,297
Business Analytics 3 EBAY Inc. San Jose, CA Mar 14, 2016 $110,000
Business Analytics 3 EBAY Inc. San Jose, CA Jul 04, 2015 $110,000
Business Analytics 4 Paypal, Inc. San Jose, CA Jun 06, 2016 $110,000
Business Analytics 4 Paypal, Inc. San Jose, CA Jun 15, 2015 $110,000
Business Analytics 3 EBAY Inc. San Jose, CA Sep 28, 2015 $108,493
Business Analytics EBAY Inc. San Jose, CA Oct 06, 2016 $106,419
Business Analytics Director Grower2Buyer.Com, Inc. Miami, FL Nov 25, 2015 $105,000

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Top Skills for A Business Analytics Director

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  1. Financial Statements
  2. Business Strategy
  3. Web Intelligence
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with Business Units on requirements definitions and priority setting.
  • Identify customer training requirements, participants, and desired time frames, and implement training delivery and documentation.
  • Structure business requirements to facilitate test plan creation.
  • Managed monthly revenue process, led revenue and expense budgeting/forecasting, and built financial models for business cases and pricing strategies.
  • Developed requirements, defined metadata, monitored data feeds for i2 Replenishment Planning project, working with SAS outside consultants.

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Top 10 Best States for Business Analytics Directors

  1. Virginia
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. California
  6. Pennsylvania
  7. Delaware
  8. New York
  9. District of Columbia
  10. Washington
  • (535 jobs)
  • (477 jobs)
  • (265 jobs)
  • (68 jobs)
  • (2,403 jobs)
  • (518 jobs)
  • (35 jobs)
  • (1,065 jobs)
  • (162 jobs)
  • (332 jobs)

Top Business Analytics Director Employers

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