What does a business analytics director do?
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Business analytics director responsibilities
Here are examples of responsibilities from real business analytics director resumes:
- Manage cost-centers and leverage unique Indian production and post- production capabilities and position the company as a prefer production partner.
- Elevate the strategic planning processes by fostering usage of models on ROI analysis, marketing mix, pricing and forecasting.
- Develop comprehensive competitive strategies compose of prioritize initiatives that maximize financial and social ROI.
- Invent and implement a multitude of dash-boarding and visualization techniques used to convey campaign and marketing success of digital client initiatives.
- Manage cost-centers and leverage unique Indian production and post- production capabilities and position the company as a prefer production partner.
Business analytics director skills and personality traits
We calculated that 16% of Business Analytics Directors are proficient in SQL, Visualization, and Tableau. They’re also known for soft skills such as Analytical skills, Creativity, and Interpersonal skills.
We break down the percentage of Business Analytics Directors that have these skills listed on their resume here:
- SQL, 16%
Developed and executed several optimized queries in SQL.
- Visualization, 13%
Presented these insights through visualization dashboards by using Power BI.
- Tableau, 13%
Created worksheets, using actions to synch worksheets and integrated into dashboards, published in Tableau server.
- Power Bi, 9%
Leveraged Power BI for visualizing search and display data including brand and search lift post campaign.
- Business Intelligence, 6%
Spearheaded the Business Intelligence Competency Center (BICC) for US operations.
- SAS, 5%
Developed an open architecture credit data warehouse using SAS doubling reporting and analysis efficiency.
Common skills that a business analytics director uses to do their job include "sql," "visualization," and "tableau." You can find details on the most important business analytics director responsibilities below.
Analytical skills. The most essential soft skill for a business analytics director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a business analytics director resume shows how their duties depend on analytical skills: "encouraged, guided, and mentored the data and bi analysts to explore different visualization tools (e.g. "
Creativity. Another soft skill that's essential for fulfilling business analytics director duties is creativity. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to a business analytics director resume, here's how business analytics directors can utilize creativity in their job responsibilities: "teach clients proper methods for a b testing and creative diversity. "
Interpersonal skills. This is an important skill for business analytics directors to perform their duties. For an example of how business analytics director responsibilities depend on this skill, consider that "managers must deal with a range of people in different roles, both inside and outside the organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a business analytics director: "succeeded in bridging communication between technology teams and business leaders by leveraging expertise in sap hr module and excellent interpersonal skills. ".
Organizational skills. A big part of what business analytics directors do relies on "organizational skills." You can see how essential it is to business analytics director responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical business analytics director tasks: "provided strategic direction integrating optimal long term business solutions for transforming the organizational structure and technology. "
Communication skills. A commonly-found skill in business analytics director job descriptions, "communication skills" is essential to what business analytics directors do. Business analytics director responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how business analytics director duties rely on communication skills in this resume example: "developed a team of five direct reports in areas such as project management, business acumen, leadership, and communication. "
The three companies that hire the most business analytics directors are:
- CBRE Group183 business analytics directors jobs
- Change Healthcare43 business analytics directors jobs
- Citi8 business analytics directors jobs
Compare different business analytics directors
Business analytics director vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
While similarities exist, there are also some differences between business analytics directors and marketing vice president. For instance, business analytics director responsibilities require skills such as "sql," "visualization," "tableau," and "metrics." Whereas a marketing vice president is skilled in "digital marketing," "analytics," "marketing campaigns," and "seo." This is part of what separates the two careers.
Marketing vice presidents tend to make the most money working in the retail industry, where they earn an average salary of $178,047. In contrast, business analytics directors make the biggest average salary, $123,309, in the technology industry.The education levels that marketing vice presidents earn slightly differ from business analytics directors. In particular, marketing vice presidents are 9.6% less likely to graduate with a Master's Degree than a business analytics director. Additionally, they're 1.7% less likely to earn a Doctoral Degree.Business analytics director vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that business analytics director responsibilities requires skills like "sql," "visualization," "tableau," and "metrics." But a partner might use other skills in their typical duties, such as, "patients," "customer service," "patient care," and "project management."
In general, partners achieve lower levels of education than business analytics directors. They're 15.3% less likely to obtain a Master's Degree while being 1.7% more likely to earn a Doctoral Degree.Business analytics director vs. Development manager
A development manager is responsible for assisting existing clients or potential clients of the services they need. A development manager serves as the initial point of contact for the clients to answer their inquiries and concerns before proceeding with a contract. Development managers usually arrange meetings with clients, analyze business opportunities, improve marketing initiatives to attract clients, research the industry's latest trends, create proposals, and assist in training new staff members. A development manager must have excellent communication and leadership skills to handle staff performance and build professional relationships with clients.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a business analytics director is likely to be skilled in "sql," "visualization," "tableau," and "metrics," while a typical development manager is skilled in "project management," "customer service," "patients," and "java."
Development managers make a very good living in the technology industry with an average annual salary of $123,452. On the other hand, business analytics directors are paid the highest salary in the technology industry, with average annual pay of $123,309.development managers typically earn lower educational levels compared to business analytics directors. Specifically, they're 9.8% less likely to graduate with a Master's Degree, and 1.1% less likely to earn a Doctoral Degree.Business analytics director vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Types of business analytics director
Updated January 8, 2025
