Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
What is a business and marketing manager and how to become one
Placing a brand or services and products that a company sells and managing the promotion is the responsibility of a business and marketing manager. You are to create brand marketing campaigns to raise awareness and attract more customers to buy your products. To produce excellent marketing values, you are expected to track and analyze the performance of advertising campaigns, ensuring that the marketing materials are related to the brand identity.
Advertising is a key factor in your success. Therefore, providing advertising strategies and driving traffic to your front door, paying acquisition channels like content curation, content creation, copywriting, social media, publicity, and event manager, experimenting with several organics is part of your responsibilities. You must allocate funds wisely and must also be involved in creating the marketing budget.
Other duties involve overseeing marketing materials, giving an adequate report of the marketing campaigns performance and assessing against goals, and creating and engaging content on the website and blog. The ability to work with people, a good sense of humor, creative and writing skills, leadership skills, and attention to detail are vital for this role. The educational qualification of a business and marketing manager is a bachelor's degree in Marketing or other related fields, and their average salary annually is $79,000.
What general advice would you give to a business and marketing manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $134,607
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 52.60%
male 47.40%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Business and marketing manager career paths
Key steps to become a business and marketing manager
Explore business and marketing manager education requirements
Start to develop specific business and marketing manager skills
Skills Percentages Digital Marketing 11.67% Integrated Marketing 9.14% B2B Marketing 8.88% Project Management 6.69% Market Research 5.70% Complete relevant business and marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New business and marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a business and marketing manager based on U.S. Bureau of Labor Statistics data and data from real business and marketing manager resumes.Research business and marketing manager duties and responsibilities
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Analyze sales data according to ROI objectives to determine the financial value of each market segment opportunity.
- Compare results to prior year highlighting cost, ROI, top sellers by product, and by customer.
- Create sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
Apply for business and marketing manager jobs
Now it's time to start searching for a business and marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first business and marketing manager job
Are you a business and marketing manager?
Share your story for a free salary report.
Average business and marketing manager salary
The average business and marketing manager salary in the United States is $134,607 per year or $65 per hour. Business and marketing manager salaries range between $94,000 and $191,000 per year.
What am I worth?
How do business and marketing managers rate their job?
Business and marketing manager reviews
There's nothing much not to like about this role.
Unreasonable deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
None, I really enjoy it
Updated January 8, 2025
