Business and marketing manager demographics and statistics in the US
Business and marketing manager demographics research summary. Zippia estimates business and marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our business and marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about business and marketing managers after extensive research and analysis:
- There are over 83,172 business and marketing managers currently employed in the United States.
- 52.6% of all business and marketing managers are women, while 47.4% are men.
- The average business and marketing manager age is 39 years old.
- The most common ethnicity of business and marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Business and marketing managers are most in-demand in New York, NY.
- Columbus, OH pays an annual average wage of $147,303, the highest in the US.
- In 2022, women business and marketing managers earned 95% of what men earned.
- Rhode Island is the best state for business and marketing managers to live.
- Business and marketing managers are 49% more likely to work at private companies in comparison to public companies.
On this page
Business and marketing manager demographics by:
Business and marketing manager gender statistics
52.6% of business and marketing managers are women and 47.4% of business and marketing managers are men.
- Female, 52.6%
- Male, 47.4%
Business and marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
Business and marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$135,759
Female income
$128,725
Business and marketing manager gender ratio over time
This data breaks down the percentage of men and women in business and marketing manager positions over time. Currently, 52.6% of business and marketing managers are female.
Business and marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.30% | 32.70% |
| 2011 | 66.97% | 33.03% |
| 2012 | 67.58% | 32.42% |
| 2013 | 67.51% | 32.49% |
| 2014 | 65.72% | 34.28% |
| 2015 | 65.25% | 34.75% |
| 2016 | 65.13% | 34.87% |
| 2017 | 64.11% | 35.89% |
| 2018 | 49.71% | 50.29% |
| 2019 | 48.62% | 51.38% |
| 2020 | 47.01% | 52.99% |
| 2021 | 47.40% | 52.60% |
Business and marketing manager related jobs gender ratio
We compared business and marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Business And Marketing Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Business and marketing manager demographics by race
The most common ethnicity among business and marketing managers is White, which makes up 74.6% of all business and marketing managers. Comparatively, 8.7% of business and marketing managers are Hispanic or Latino and 8.2% of business and marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Business and marketing manager race
| Business and marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Business and marketing manager race and ethnicity over time
See how business and marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Business and marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Business and marketing manager wage gap by race
According to our data, asian business and marketing managers have the highest average salary compared to other ethnicities. Black or african american business and marketing managers have the lowest average salary at $128,727.
| Ethnicity | Salary |
|---|---|
| Unknown | $135,116 |
| White | $134,548 |
| Black or African American | $128,727 |
| Asian | $146,931 |
| Hispanic or Latino | $134,115 |
Average business and marketing manager age
See how the average age of business and marketing managers varies based on ethnicity and gender.
Male
Female
Business and marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Business and marketing manager age breakdown
The average age of business and marketing managers is 40+ years years old, representing 44% of the business and marketing manager population.
Business and marketing manager age breakdown
| Business And Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Business and marketing manager educational attainment
The most common degree for business and marketing managers is bachelor's degree, with 75% of business and marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 6%.
- Bachelor's, 75%
- Master's, 16%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 2%
Business and marketing managers by degree level
| Business and marketing manager degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 16% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Business and marketing manager jobs you might like
Business and marketing manager wage gap by degree level
According to the data, business and marketing managers with a Doctorate degree earn more than those without, at $162,585 annually. With a Master's degree, business and marketing managers earn a median annual income of $156,131 compared to $139,211 for business and marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $156,131 |
| Bachelor's Degree | $139,211 |
| Doctorate Degree | $162,585 |
Business and marketing manager employment statistics
Most business and marketing managers work for a private in the technology industry.
Company size where business and marketing managers work
Below, you can see the size of companies where business and marketing managers work.
Business and marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 40% |
Business and marketing manager jobs by company type
Employees with the business and marketing manager job title have their preferences when it comes to working for a company. For instance, most business and marketing managers prefer to work at private companies over public companies.
Business and marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 44% |
| Private | 49% |
| Government | 3% |
Business and marketing manager jobs by industry
The most common industries for business and marketing managers are technology, manufacturing and health care.
Business and marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Technology | 11% |
| Manufacturing | 10% |
| Health Care | 7% |
| Retail | 7% |
| Finance | 7% |
| Telecommunication | 6% |
| Professional | 6% |
| Media | 5% |
| Hospitality | 4% |
| Education | 4% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Government | 2% |
| Construction | 2% |
| Automotive | 1% |
| Start-up | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Energy | 1% |
Business and marketing manager turnover and employment statistics
Business and marketing manager unemployment rate over time
The unemployment rate for business and marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Business and marketing manager unemployment rate by year
| Year | Business and marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average business and marketing manager tenure
The average business and marketing manager stays at their job for 1-2 years, based on the 1,235 business and marketing managers resumes in Zippia's database.
Business and marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 39% |
| 3-4 years | 18% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 12% |
Business and marketing manager LGBT ratio compared to similar jobs
Review the percent of business and marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Account Executive-Product Manager | 7.25% | 229,935 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Business And Marketing Manager | 9.86% | - |
| Communications/Senior Communications Manager | 16.11% | 28,072 |
Similar business and marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Account Executive-Product Manager | 7.25% | 229,935 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Communications/Senior Communications Manager | 16.11% | 28,072 |
Foreign languages spoken by business and marketing managers
The most common foreign language among business and marketing managers is Spanish at 40.3%. The second-most popular foreign language spoken is French at 16.9% and Chinese is the third-most popular at 10.4%.
- Spanish, 40.3%
- French, 16.9%
- Chinese, 10.4%
- Portuguese, 7.8%
- Mandarin, 5.2%
- Other, 19.4%
Business and marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.3% |
| French | 16.9% |
| Chinese | 10.4% |
| Portuguese | 7.8% |
| Mandarin | 5.2% |
| Other | 19.4% |
