How to hire a business and marketing manager

How to hire a business and marketing manager, step by step

Here's a step-by-step business and marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a business and marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new business and marketing manager
• Step 8: Go through the hiring process checklist

What does a business and marketing manager do?

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1. Identify your hiring needs

   Before you post your business and marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a business and marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A business and marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, business and marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of business and marketing managers and their corresponding salaries.

   Type of Business And Marketing Manager	Description	Hourly rate
   Business And Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$45-91
   Manager/Partner	A manager/partner or managing partner is a professional who manages the daily activities of a company as well as guides its overall strategic business direction. Managing partners must cooperate with other executives, board members, and employees to implement organizational goals, procedures, and policies... Show more	$30-67
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • B2B Marketing
   • Project Management
   • Market Research
   • Marketing Campaigns
   • Client Facing
   • Facebook
   • Business Development
   • Channel Marketing
   • Product Development
   • Marketing Collateral
   • Competitive Analysis
   • Sales Strategies

   Check all skills

   Responsibilities:

   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Analyze sales data according to ROI objectives to determine the financial value of each market segment opportunity.
   • Compare results to prior year highlighting cost, ROI, top sellers by product, and by customer.
   • Create sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
   • Spearhead installation of standard POS terminals and procedures throughout all stores, improving inter-store inventory availability and sales trend data.

   More business and marketing manager duties

3. Make a budget

   Including a salary range in your business and marketing manager job description is a great way to entice the best and brightest candidates. A business and marketing manager salary can vary based on several factors:

   • Location. For example, business and marketing managers' average salary in hawaii is 53% less than in rhode island.
   • Seniority. Entry-level business and marketing managers earn 51% less than senior-level business and marketing managers.
   • Certifications. A business and marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a business and marketing manager's salary.

   Average business and marketing manager salary

   $134,607yearly

   $64.71 hourly rate

   ---

   Entry-level business and marketing manager salary

   $94,000 yearly salary

   Updated December 28, 2025

   Average business and marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Ohio	$147,303	$71
   2	California	$144,115	$69
   3	Washington	$142,145	$68
   4	Pennsylvania	$141,219	$68
   5	Virginia	$140,857	$68
   6	Connecticut	$138,437	$67
   7	Massachusetts	$135,346	$65
   8	Maryland	$135,247	$65
   9	New York	$134,656	$65
   10	North Dakota	$131,579	$63
   11	Michigan	$131,504	$63
   12	New Hampshire	$131,063	$63
   13	West Virginia	$129,178	$62
   14	Illinois	$128,269	$62
   15	Nevada	$126,691	$61
   16	Alaska	$124,766	$60
   17	Indiana	$119,798	$58
   18	Delaware	$119,278	$57
   19	Missouri	$114,678	$55
   20	Texas	$113,913	$55

   Average business and marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$174,015	$83.66	217
   2	Atlassian	$148,113	$71.21	14
   3	Intuit	$138,642	$66.65	99
   4	Western Digital	$137,344	$66.03	3
   5	Mission Regional Medical Center	$134,604	$64.71
   6	Philips	$133,678	$64.27	2
   7	Aramark	$126,713	$60.92	80
   8	Sterling Foods	$124,069	$59.65
   9	Accenture	$123,219	$59.24	254
   10	Amazon	$123,120	$59.19	415
   11	Wells Fargo	$121,332	$58.33	44
   12	U.S. Bank	$120,578	$57.97	161
   13	Bosch USA	$119,389	$57.40	13
   14	JFrog	$118,513	$56.98	3
   15	BDO USA	$118,460	$56.95	13
   16	Randstad North America, Inc.	$118,060	$56.76	9
   17	Leprino Foods	$113,913	$54.77	1
   18	Snap	$113,118	$54.38	90
   19	DIRECTV Puerto Rico	$111,117	$53.42
   20	Capital One	$110,106	$52.94	482

4. Writing a business and marketing manager job description

   A job description for a business and marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a business and marketing manager job description:

   Business and marketing manager job description example

   Ashland India Private Ltd
   
   Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
   
   Are you always solving?
   
   Then we'd like to meet you and bet you'd like to meet us.
   
   Ashland has an exciting opportunity for a Manager, Business Intelligence and Marketing Research to join our $700 Million+ Life Sciences business. This position will have global responsibilities to be located in India. This is a very visible, significant role within the Company and commercial function. This position will report to the Senior Director, Global Marketing and Business Development, Life Sciences.
   
   The Manager, Business Intelligence and Marketing Research will be responsible for the insights and market intelligence to inform and shape the Ashland Life Sciences strategy. You will help to support and drive strategic projects, global strategy and marketing plans and lead the development and execution of marketing research strategy. In addition, you will help create consumer insights to inform innovation and new product development in the pharmaceutical sector. Lastly, you will monitor and analyze market and competitive intelligence in the global pharmaceutical markets.
   
   The responsibilities of the position include, but are not limited to, the following:
   Initiate and lead the market research program for Life Sciences business unit. Develop primary and secondary marketing research strategy, recommend budgets and market research plans according to company objectives.Monitor, manage and balance annual syndicated research budget Mine databases Kline/Euromonitor/Datamonitor/IQVIA to provide market intelligence Synthesize large amounts of the data to generate actionable insights Execute market research studies to support strategy Develop and communicate market trend reports for the pharmaceutical, nutrition and ag chem segments by collecting data from various sources Monitor key competitor and customer activities and generate CI reports Develop new tools and processes for knowledge sharing and expanding the experience of Ashland specialty Ingredients global and regional teams.Will be responsible for global and regional support across Life SciencesThe job demands intensive Data mining, preliminary market sizing and opportunity assessment to support strategy for new product development to support pipeline development for organic and inorganic opportunities.Serve as business unit resource to evaluate, identify, and recommend business opportunities across business segments (i.e. customer penetration, new markets, innovation pipeline support, “blue printing” VOC, etc.) Develop and support strategy to mine IP landscape to access business opportunities and inform strategy.
   
   In order to be qualified for this role, you must possess the following:
   Bachelor's degree in business, marketing, or related field.minimum 5-10 years of experience in marketing research and business intelligenceable to travel, up to 25% domestically and internationally Strong sense of personal accountability
   Strong Analytical/Financial skills.Strong experience which includes 'Industry Landscaping', 'Market Segmentation Analysis' and 'Initial Opportunity Assessment'.Able to work across cross-functional teams in different regions, with a variety of stakeholders effectively.Effective at distilling analytical data with a financial insight and make actionable business recommendations Solid problem-solving skills with the ability to conduct ad hoc analyses, implement a solution and follow-up on results.Product, market and industry experience in the pharmaceutical industry Should be Excellent at MS office (Excel, Pivot analysis, Advanced Excel & PPT) Demonstrated ability to work in a matrix environment Ability to thrive in a multinational and multicultural environment
   
   The following knowledge, skills and abilities are preferred:
   An advanced degree, preferably an MBA,Relevant knowledge of pharmaceutical excipients, ingredients, and related materials Experience with Microsoft power BI
   
   In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer. At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do. Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty. Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
   Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.

   Copy this example

   

5. Post your job

   To find business and marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any business and marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level business and marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your business and marketing manager job on Zippia to find and recruit business and marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit business and marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new business and marketing manager

   Once you have selected a candidate for the business and marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new business and marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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