Business and marketing manager job description
Updated March 14, 2024
11 min read
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Example business and marketing manager requirements on a job description
Business and marketing manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in business and marketing manager job postings.
Sample business and marketing manager requirements
- Bachelor’s Degree in Business or related field.
- 5+ years of experience in business and marketing.
- Excellent knowledge of market research and analytics.
- Proficient in MS Office and CRM software.
- Familiarity with financial/data analysis.
Sample required business and marketing manager soft skills
- Excellent communication and interpersonal skills.
- Problem-solving and decision-making abilities.
- Strong organizational and time management skills.
- Ability to work independently and within a team.
- Creative thinking and innovation.
Business and marketing manager job description example 1
Ashland business and marketing manager job description
Ashland India Private Ltd
Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
Are you always solving?
Then we'd like to meet you and bet you'd like to meet us.
Ashland has an exciting opportunity for a Manager, Business Intelligence and Marketing Research to join our $700 Million+ Life Sciences business. This position will have global responsibilities to be located in India. This is a very visible, significant role within the Company and commercial function. This position will report to the Senior Director, Global Marketing and Business Development, Life Sciences.
The Manager, Business Intelligence and Marketing Research will be responsible for the insights and market intelligence to inform and shape the Ashland Life Sciences strategy. You will help to support and drive strategic projects, global strategy and marketing plans and lead the development and execution of marketing research strategy. In addition, you will help create consumer insights to inform innovation and new product development in the pharmaceutical sector. Lastly, you will monitor and analyze market and competitive intelligence in the global pharmaceutical markets.
The responsibilities of the position include, but are not limited to, the following:
Initiate and lead the market research program for Life Sciences business unit. Develop primary and secondary marketing research strategy, recommend budgets and market research plans according to company objectives.Monitor, manage and balance annual syndicated research budget Mine databases Kline/Euromonitor/Datamonitor/IQVIA to provide market intelligence Synthesize large amounts of the data to generate actionable insights Execute market research studies to support strategy Develop and communicate market trend reports for the pharmaceutical, nutrition and ag chem segments by collecting data from various sources Monitor key competitor and customer activities and generate CI reports Develop new tools and processes for knowledge sharing and expanding the experience of Ashland specialty Ingredients global and regional teams.Will be responsible for global and regional support across Life SciencesThe job demands intensive Data mining, preliminary market sizing and opportunity assessment to support strategy for new product development to support pipeline development for organic and inorganic opportunities.Serve as business unit resource to evaluate, identify, and recommend business opportunities across business segments (i.e. customer penetration, new markets, innovation pipeline support, “blue printing” VOC, etc.) Develop and support strategy to mine IP landscape to access business opportunities and inform strategy.
In order to be qualified for this role, you must possess the following:
Bachelor's degree in business, marketing, or related field.minimum 5-10 years of experience in marketing research and business intelligenceable to travel, up to 25% domestically and internationally Strong sense of personal accountability
Strong Analytical/Financial skills.Strong experience which includes 'Industry Landscaping', 'Market Segmentation Analysis' and 'Initial Opportunity Assessment'.Able to work across cross-functional teams in different regions, with a variety of stakeholders effectively.Effective at distilling analytical data with a financial insight and make actionable business recommendations Solid problem-solving skills with the ability to conduct ad hoc analyses, implement a solution and follow-up on results.Product, market and industry experience in the pharmaceutical industry Should be Excellent at MS office (Excel, Pivot analysis, Advanced Excel & PPT) Demonstrated ability to work in a matrix environment Ability to thrive in a multinational and multicultural environment
The following knowledge, skills and abilities are preferred:
An advanced degree, preferably an MBA,Relevant knowledge of pharmaceutical excipients, ingredients, and related materials Experience with Microsoft power BI
In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer. At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do. Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty. Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.
Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
Are you always solving?
Then we'd like to meet you and bet you'd like to meet us.
Ashland has an exciting opportunity for a Manager, Business Intelligence and Marketing Research to join our $700 Million+ Life Sciences business. This position will have global responsibilities to be located in India. This is a very visible, significant role within the Company and commercial function. This position will report to the Senior Director, Global Marketing and Business Development, Life Sciences.
The Manager, Business Intelligence and Marketing Research will be responsible for the insights and market intelligence to inform and shape the Ashland Life Sciences strategy. You will help to support and drive strategic projects, global strategy and marketing plans and lead the development and execution of marketing research strategy. In addition, you will help create consumer insights to inform innovation and new product development in the pharmaceutical sector. Lastly, you will monitor and analyze market and competitive intelligence in the global pharmaceutical markets.
The responsibilities of the position include, but are not limited to, the following:
Initiate and lead the market research program for Life Sciences business unit. Develop primary and secondary marketing research strategy, recommend budgets and market research plans according to company objectives.Monitor, manage and balance annual syndicated research budget Mine databases Kline/Euromonitor/Datamonitor/IQVIA to provide market intelligence Synthesize large amounts of the data to generate actionable insights Execute market research studies to support strategy Develop and communicate market trend reports for the pharmaceutical, nutrition and ag chem segments by collecting data from various sources Monitor key competitor and customer activities and generate CI reports Develop new tools and processes for knowledge sharing and expanding the experience of Ashland specialty Ingredients global and regional teams.Will be responsible for global and regional support across Life SciencesThe job demands intensive Data mining, preliminary market sizing and opportunity assessment to support strategy for new product development to support pipeline development for organic and inorganic opportunities.Serve as business unit resource to evaluate, identify, and recommend business opportunities across business segments (i.e. customer penetration, new markets, innovation pipeline support, “blue printing” VOC, etc.) Develop and support strategy to mine IP landscape to access business opportunities and inform strategy.
In order to be qualified for this role, you must possess the following:
Bachelor's degree in business, marketing, or related field.minimum 5-10 years of experience in marketing research and business intelligenceable to travel, up to 25% domestically and internationally Strong sense of personal accountability
Strong Analytical/Financial skills.Strong experience which includes 'Industry Landscaping', 'Market Segmentation Analysis' and 'Initial Opportunity Assessment'.Able to work across cross-functional teams in different regions, with a variety of stakeholders effectively.Effective at distilling analytical data with a financial insight and make actionable business recommendations Solid problem-solving skills with the ability to conduct ad hoc analyses, implement a solution and follow-up on results.Product, market and industry experience in the pharmaceutical industry Should be Excellent at MS office (Excel, Pivot analysis, Advanced Excel & PPT) Demonstrated ability to work in a matrix environment Ability to thrive in a multinational and multicultural environment
The following knowledge, skills and abilities are preferred:
An advanced degree, preferably an MBA,Relevant knowledge of pharmaceutical excipients, ingredients, and related materials Experience with Microsoft power BI
In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer. At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do. Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty. Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.
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Business and marketing manager job description example 2
Turner Construction business and marketing manager job description
Division: New York Main
Project Location(s): New York, NY 10014 USA
Minimum Years Experience: 8 Travel Involved: 0-10% Job Type: RegularJob Classification: ExperiencedEducation:Bachelors DegreeJob Family:MarketingCompensation:Salaried Exempt
Job Title: Marketing Manager
Position Description: Responsible for overall management and organization of the marketing team in support of the sales pursuit process including public relations, market research, branding, and strategic planning.
Reports to: Business Development Manager
Essential Duties & Responsibilities
* Develop a high performance marketing team through supervision, training, coaching, and mentoring.
* Develop and administer profit center marketing plan adhering to company philosophy and branding standards.
* Govern information management systems related to marketing.
* Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements.
* Generate custom copy for proposals and presentations, including writing/editing text, design layout, custom graphics, tailoring resumes, integrating schedules
* Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance.
* Develop a plan for final production cycles and resources require
* Coordinate and maintain the internal flow and review of all proposal inputs and outputs
* Maintain the electronic file structure, access, and back-up capability and procedures for all proposal materials on the team's server
* Monitor media sources for pertinent information relative to specific pursuits.
* Work with Community Affairs Manager and Marketing Lead to set up, promote and execute pursuit-specific outreach programs
* Capture information from debriefs and understand client issues.
* Research current trends in marketing technology to develop and design best in class
* techniques for marketing materials.
* Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports.
* Direct and manage project related functions, e.g. photography, signage, special events, award submissions, project updates, and brand awareness and adherence.
* Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate and manage presentation rehearsals, coach as necessary.
* Oversee all profit center public relations and social media activities.
* Work with Human Resources to oversee an internal communications program to facilitate information sharing within the company; involve leadership and technical staff.
* Maintain project marketing database
* Develop and maintain relationships with marketing counterparts of clients, potential clients, architects and engineers.
Qualifications: Minimum 4 year degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience. Ability to successfully supervise multiple staff of different levels; possesses strong specialty skills and knowledge. Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands. Excellent leadership and interpersonal skills. Ability to communicate well, both verbally and in writing. Exceptional computer skills, current proficiency in desk-top publishing software. Must be flexible, able to work under pressure continuously meeting project deadlines. Must be a highly motivated creative individual. Displays initiative, independent thinking and teamwork.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is occasionally required to climb or balance and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is sometimes exposed to moving mechanical parts. The employee is occasionally exposed to airborne particles or caustic chemicals. The noise level in the work environment is usually moderate.
* May perform other duties and necessary or assigned.
Turner is an Affirmative Action and Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.
VEVRAA Federal Contractor
Project Location(s): New York, NY 10014 USA
Minimum Years Experience: 8 Travel Involved: 0-10% Job Type: RegularJob Classification: ExperiencedEducation:Bachelors DegreeJob Family:MarketingCompensation:Salaried Exempt
Job Title: Marketing Manager
Position Description: Responsible for overall management and organization of the marketing team in support of the sales pursuit process including public relations, market research, branding, and strategic planning.
Reports to: Business Development Manager
Essential Duties & Responsibilities
* Develop a high performance marketing team through supervision, training, coaching, and mentoring.
* Develop and administer profit center marketing plan adhering to company philosophy and branding standards.
* Govern information management systems related to marketing.
* Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements.
* Generate custom copy for proposals and presentations, including writing/editing text, design layout, custom graphics, tailoring resumes, integrating schedules
* Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance.
* Develop a plan for final production cycles and resources require
* Coordinate and maintain the internal flow and review of all proposal inputs and outputs
* Maintain the electronic file structure, access, and back-up capability and procedures for all proposal materials on the team's server
* Monitor media sources for pertinent information relative to specific pursuits.
* Work with Community Affairs Manager and Marketing Lead to set up, promote and execute pursuit-specific outreach programs
* Capture information from debriefs and understand client issues.
* Research current trends in marketing technology to develop and design best in class
* techniques for marketing materials.
* Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports.
* Direct and manage project related functions, e.g. photography, signage, special events, award submissions, project updates, and brand awareness and adherence.
* Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate and manage presentation rehearsals, coach as necessary.
* Oversee all profit center public relations and social media activities.
* Work with Human Resources to oversee an internal communications program to facilitate information sharing within the company; involve leadership and technical staff.
* Maintain project marketing database
* Develop and maintain relationships with marketing counterparts of clients, potential clients, architects and engineers.
Qualifications: Minimum 4 year degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience. Ability to successfully supervise multiple staff of different levels; possesses strong specialty skills and knowledge. Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands. Excellent leadership and interpersonal skills. Ability to communicate well, both verbally and in writing. Exceptional computer skills, current proficiency in desk-top publishing software. Must be flexible, able to work under pressure continuously meeting project deadlines. Must be a highly motivated creative individual. Displays initiative, independent thinking and teamwork.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is occasionally required to climb or balance and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is sometimes exposed to moving mechanical parts. The employee is occasionally exposed to airborne particles or caustic chemicals. The noise level in the work environment is usually moderate.
* May perform other duties and necessary or assigned.
Turner is an Affirmative Action and Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.
VEVRAA Federal Contractor
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Business and marketing manager job description example 3
Applied Materials business and marketing manager job description
This is a unique Business Marketing Senior Manager opportunity with responsibilities that will have a direct impact on company strategy and culture. Primary responsibilities are to develop and optimize business process from product development through customer engagement. This role will be responsible for training and coaching cross functional teams, identify program metrics and targets, and tracking and reporting progress.
**General Profile:** A strategic and creative thinker able to collect information from multiple sources, sees patterns/correlations, and develop creative solutions. Enjoys problem solving. Able to influences and coach cross functional teams on solving complex problems. Understands customer business process, product development, and internal sales process. Technically well versed and considered a generalist with knowledge across multiple semiconductor product/business areas. Self-driven, proactive to identify problems and propose potential solutions. Maintains an understanding of the hardest semiconductor problems across all nodes.
+ **Key Responsibilities**
Gathers quantitative and qualitative data on business practices impacting value capture and negotiations. Helps identify improvement strategies, plans, process, and system improvements, and helps drives their creation and adoption.
Gathers data, conducts value pricing analysis, competitive analysis, recommends pricing strategies and structures, and develops engagement strategies. Partners with BU and Sales for value capture while optimizing market share.
Prepares and presents to internal stakeholders.
Responsible for achieving financial and other program targets.
+ **Functional Knowledge**
Demonstrates a broad and comprehensive understanding of the product development, business development and sales process in semiconductor equipment or semiconductor manufacturing.
The role must keep abreast of new developments to help define the necessary changes to policy and practice
+ **Business Expertise**
Experience with marketing, business development, business management, and/or sales
Comprehensive general knowledge of the semiconductor industry in order to contribute to the commercial objectives of the business.
+ **Leadership**
Provides thought leadership.
Leads key cross-functional project teams or initiatives.
Acts as a mentor and role model to others within the organization
+ **Problem Solving**
Exercises a high degree of autonomy when making decisions that impact the business unit or function deliverables. Think beyond existing solutions.
+ **Impact**
Decisions impact annual goal attainment and contribute to achievement of important objectives of the business unit and may impact other external functions or groups
+ **Interpersonal Skills**
Works well with others and able to influence teams throughout the management chain
Creates strong business relationships with key stakeholders to enlist their active support
+ **Education:** Bachelor's Degree in a technical field such as Chemical Engineering, Electrical Engineering, Material Science,
**Experience:** 10+ Years
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
7 - 10 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 25% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
**General Profile:** A strategic and creative thinker able to collect information from multiple sources, sees patterns/correlations, and develop creative solutions. Enjoys problem solving. Able to influences and coach cross functional teams on solving complex problems. Understands customer business process, product development, and internal sales process. Technically well versed and considered a generalist with knowledge across multiple semiconductor product/business areas. Self-driven, proactive to identify problems and propose potential solutions. Maintains an understanding of the hardest semiconductor problems across all nodes.
+ **Key Responsibilities**
Gathers quantitative and qualitative data on business practices impacting value capture and negotiations. Helps identify improvement strategies, plans, process, and system improvements, and helps drives their creation and adoption.
Gathers data, conducts value pricing analysis, competitive analysis, recommends pricing strategies and structures, and develops engagement strategies. Partners with BU and Sales for value capture while optimizing market share.
Prepares and presents to internal stakeholders.
Responsible for achieving financial and other program targets.
+ **Functional Knowledge**
Demonstrates a broad and comprehensive understanding of the product development, business development and sales process in semiconductor equipment or semiconductor manufacturing.
The role must keep abreast of new developments to help define the necessary changes to policy and practice
+ **Business Expertise**
Experience with marketing, business development, business management, and/or sales
Comprehensive general knowledge of the semiconductor industry in order to contribute to the commercial objectives of the business.
+ **Leadership**
Provides thought leadership.
Leads key cross-functional project teams or initiatives.
Acts as a mentor and role model to others within the organization
+ **Problem Solving**
Exercises a high degree of autonomy when making decisions that impact the business unit or function deliverables. Think beyond existing solutions.
+ **Impact**
Decisions impact annual goal attainment and contribute to achievement of important objectives of the business unit and may impact other external functions or groups
+ **Interpersonal Skills**
Works well with others and able to influence teams throughout the management chain
Creates strong business relationships with key stakeholders to enlist their active support
+ **Education:** Bachelor's Degree in a technical field such as Chemical Engineering, Electrical Engineering, Material Science,
**Experience:** 10+ Years
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
7 - 10 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 25% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
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Updated March 14, 2024