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Become A Business Developer

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Working As A Business Developer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $75,000

    Average Salary

What Does A Business Developer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Developer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Developer jobs

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Business Developer Career Paths

Business Developer
Marketing/Business Development Marketing Director General Manager
Business Development Manager
9 Yearsyrs
Senior Business Analyst Senior Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Business Development Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Principal Consultant Senior Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Business Consultant Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Chief Executive Officer Property Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Business Owner Business Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Chief Executive Officer Specialist Account Manager
Major Account Manager
7 Yearsyrs
Business Consultant Senior Consultant Product Manager
National Account Manager
8 Yearsyrs
Real Estate Agent Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Marketing/Business Development Marketing Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Senior Business Analyst Product Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Business Development Consultant Business Development Manager
Senior Account Manager
7 Yearsyrs
Business Manager Program Manager Business Development Manager
Senior Business Development Manager
11 Yearsyrs
Business Manager Regional Sales Manager
Senior Sales Executive
9 Yearsyrs
Senior Director Of Business Development Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Business Development Executive Senior Account Executive Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Real Estate Agent Account Manager
Territory Account Manager
8 Yearsyrs
Senior Recruiter Senior Account Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Business Development Manager Director Of Sales
Vice President, Business Development
13 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Product Developer 3.2 years
Business Developer 3.0 years
Account Executive 2.9 years
Top Employers Before
Manager 4.1%
Consultant 3.5%
Director 3.4%
Top Employers After
Consultant 6.8%
President 4.4%
Director 3.8%
Owner 3.3%
Principal 3.3%

Business Developer Demographics

Gender

Male

65.3%

Female

32.3%

Unknown

2.4%
Ethnicity

White

78.9%

Hispanic or Latino

9.2%

Asian

9.1%

Unknown

2.0%

Black or African American

0.7%
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Languages Spoken

Spanish

38.6%

French

12.2%

Portuguese

6.8%

Chinese

6.0%

German

5.9%

Mandarin

5.5%

Japanese

4.1%

Italian

3.8%

Russian

3.2%

Arabic

2.4%

Korean

2.0%

Carrier

1.9%

Hindi

1.8%

Cantonese

1.6%

Swedish

0.8%

Hebrew

0.8%

Dutch

0.7%

Polish

0.6%

Greek

0.5%

Vietnamese

0.5%
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Business Developer Education

Schools

University of Phoenix

16.2%

New York University

6.5%

University of Southern California

5.9%

Michigan State University

5.7%

Northeastern University

5.1%

Arizona State University

5.0%

Pennsylvania State University

5.0%

University of Texas at Austin

4.9%

Northwestern University

4.6%

University of Houston

4.5%

George Washington University

4.3%

Harvard University

3.9%

Syracuse University

3.7%

Temple University

3.6%

San Diego State University

3.6%

Texas A&M University

3.6%

University of Chicago

3.5%

University of Florida

3.5%

University of Pennsylvania

3.5%

University of California - Berkeley

3.4%
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Majors

Business

37.2%

Marketing

11.1%

Finance

8.1%

Management

6.6%

Communication

5.4%

Political Science

3.6%

Psychology

3.2%

Economics

3.1%

Accounting

2.6%

Computer Science

2.3%

Education

2.3%

Electrical Engineering

2.1%

English

2.1%

Law

1.8%

Public Relations

1.5%

Project Management

1.5%

Mechanical Engineering

1.4%

History

1.4%

Health Care Administration

1.4%

Biology

1.4%
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Degrees

Bachelors

45.4%

Masters

28.5%

Other

16.5%

Associate

3.6%

Certificate

2.7%

Doctorate

2.5%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Developer Salaries

Job Title Company Location Start Date Salary
Technical Business Developer III Amazon Web Services, Inc. New York, NY Mar 10, 2016 $185,000
Business Development 3 Paypal, Inc. New York, NY Jul 12, 2015 $185,000
Business Developer Amazon Corporate LLC New York, NY Sep 21, 2015 $177,403
Tech Business Developer Amazon Web Services, Inc. San Francisco, CA Aug 29, 2016 $175,000
Tech Business Developer Amazon Web Services, Inc. San Francisco, CA Nov 15, 2016 $175,000
Senior Business Developer Saviance Technologies Pvt Ltd Houston, TX Dec 07, 2016 $168,000
Tech Business Developer III Amazon Web Services, Inc. San Francisco, CA Jul 13, 2015 $165,000
Business Developer III Amazon Corporate LLC New York, NY Aug 03, 2016 $161,300
Business Development 3 Paypal, Inc. San Jose, CA Jul 08, 2016 $160,000
Tech Business Developer III Amazon Corporate LLC Seattle, WA Jun 29, 2016 $158,000
Business Development Applied Materials, Inc. Santa Clara, CA Jul 12, 2016 $155,542
Vice Present, Sales and Business Development Scalable Network Technologies, Inc. Culver City, CA Aug 25, 2015 $151,000
Business Development, Gaming, North America .08) Inmobi Inc. San Francisco, CA Sep 18, 2015 $150,000
Technical Business Developer II Amazon Web Services, Inc. San Francisco, CA Jun 11, 2015 $149,000
Principal Business Developer Siemens Industry, Inc. Alpharetta, GA Jun 02, 2015 $118,000
Business Development III Applied Materials, Inc. Santa Clara, CA Aug 22, 2016 $117,000
Senior Oracle E-Business Suite Developer Prime-Line Products Redlands, CA Oct 21, 2015 $115,000
Business Developer Air Liquide Large Industries U.S. LP Houston, TX Mar 30, 2015 $114,057
Business Developer Air Liquide Large Industries U.S. LP Houston, TX Aug 19, 2015 $114,057
Staff, Strategic Business Developer Infinera Corporation Dublin, CA Jun 06, 2016 $112,427 -
$137,053
Strategic Business Developer-Reference Designs Integrated Device Technology, Inc. San Jose, CA Sep 19, 2016 $112,287
Business Developer Simarn LLC Irving, TX Nov 30, 2016 $99,840
Business Development Mananger Tech Mahindra (Americas), Inc. San Jose, CA Sep 12, 2015 $99,674
Developer II, SAP Business Warehouse Day & Zimmermann, Inc. Philadelphia, PA Nov 10, 2016 $99,466
Strategic Business Developer Tencent America LLC Palo Alto, CA Sep 20, 2016 $96,074
Business Analytics Developer Brady Corporation Glendale, WI Jan 29, 2016 $95,388
Business Warehouse Developer Weill Cornell Medical College New York, NY Aug 15, 2016 $95,000
Business Warehouse Developer Nuskin Enterprises Provo, UT Dec 18, 2015 $95,000
Business Analytics Developer Brady Corporation Glendale, WI Sep 01, 2015 $93,380

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Top Skills for A Business Developer

BusinessDevelopmentActivitiesBusinessStrategyRevenueGrowthProductDevelopmentFinancialProposalDevelopmentBusinessPlanCustomerServiceWebHealthcareCRMAdditionalInternetProjectManagementRFPTradeShowsNewClientsSalesStrategiesAccountManagementMarketResearch

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Top Business Developer Skills

  1. Business Development Activities
  2. Business Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Managed all business development activities to advance corporate strategy and business goals.
  • Developed business strategy, led commercial and technical teams enterprise wide to develop business cases to evaluate investment opportunities.
  • Envision and capitalize on potential avenues for revenue growth, such as renewable energy environmental initiatives.
  • Assess market conditions and drive sales penetration of technology that in turn drives product development via customer driven needs and requirements.
  • Designed business model to convert company from insurance practice to full service financial firm.

Top Business Developer Employers

Business Developer Videos

Business Development #2: eight key skills

Business Development Manager, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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