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What is a business development and marketing manager and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Tobias Sellier,
Richard Tate
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Business development and marketing is a two-in-one type of job. A business development and marketing manager develops strategic partners and business relationships on behalf of a company while at the same time undertaking a marketing role that involves the creation of products that target specific clients according to established client demographics. Business development and marketing managers earn an average annual pay of $89,426.

The minimum education requirement according to most employers is a bachelor's degree, with many looking for candidates who majored in management, business, communication, or marketing. To be a successful business development and marketing manager, one should know how to conduct market research, to attract new clients to a company, to maintain a good company public image, and to develop new marketable products.

Cutting across multiple industries, the responsibilities of a business development and marketing manager entail monitoring marketing projects and programs, conceptualizing plans, training staff, collaborating with suppliers and clients to get feedback on services and goods, developing operations strategies, coordinating and managing teams, and organizing timelines and budgets.

What general advice would you give to a Business Development And Marketing Manager?

Tobias SellierTobias Sellier LinkedIn Profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreBusiness Development And Marketing ManagerUS Average
Salary
5.9

Avg. Salary $75,369

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 46.78%

male 53.22%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

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Business Development And Marketing Manager career paths

Key steps to become a business development and marketing manager

  1. Explore business development and marketing manager education requirements

    Most common business development and marketing manager degrees

    Bachelor's

    74.0 %

    Master's

    16.0 %

    Associate

    6.7 %
  2. Start to develop specific business development and marketing manager skills

    SkillsPercentages
    Digital Marketing8.42%
    Market Research5.42%
    Product Development5.02%
    Marketing Campaigns4.34%
    CRM4.28%
  3. Complete relevant business development and marketing manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New business development and marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a business development and marketing manager based on U.S. Bureau of Labor Statistics data and data from real business development and marketing manager resumes.
  4. Research business development and marketing manager duties and responsibilities

    • Manage CRM systems and develop customized reports for management team.
    • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
    • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
    • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  5. Prepare your business development and marketing manager resume

    When your background is strong enough, you can start writing your business development and marketing manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a business development and marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Business Development And Marketing Manager Resume templates

    Build a professional Business Development And Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Business Development And Marketing Manager resume.
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    Business Development And Marketing Manager Resume
    Business Development And Marketing Manager Resume
    Business Development And Marketing Manager Resume
    Business Development And Marketing Manager Resume
    Business Development And Marketing Manager Resume
  6. Apply for business development and marketing manager jobs

    Now it's time to start searching for a business development and marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Business Development And Marketing Manager Job

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Average business development and marketing manager salary

The average Business Development And Marketing Manager salary in the United States is $75,369 per year or $36 per hour. Business development and marketing manager salaries range between $50,000 and $111,000 per year.

Average Business Development And Marketing Manager Salary
$75,369 Yearly
$36.24 hourly

What Am I Worth?

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How do business development and marketing managers rate their job?

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Business Development And Marketing Manager reviews

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A zippia user wrote a review on Sep 2023
Pros

Rule of thumb with international travel is be ready for serious jet-lag!

Cons

rule of thumb with international travel is to have jet-lag non-stop!


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A zippia user wrote a review on Aug 2020
Pros

Innovating a business model is key for a profitable business and growth. Without a proper and sustainable business model, even the best product or technology innovations will not flourish. Learn the skills and knowledge needed to start improving your business as you learn through real-life examples from fellow entrepreneurs, innovators and leading experts on business model innovation. Benefit business owners, entrepreneurs, business consultants or business developers who seek better understanding of business models and the tools to develop them.

Cons

There's nothing much not to like about this role.


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A zippia user wrote a review on Aug 2019
Pros

B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems

Cons

Deal Negotiations


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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