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Business development and marketing is a two-in-one type of job. A business development and marketing manager develops strategic partners and business relationships on behalf of a company while at the same time undertaking a marketing role that involves the creation of products that target specific clients according to established client demographics. Business development and marketing managers earn an average annual pay of $89,426.

The minimum education requirement according to most employers is a bachelor's degree, with many looking for candidates who majored in management, business, communication, or marketing. To be a successful business development and marketing manager, one should know how to conduct market research, to attract new clients to a company, to maintain a good company public image, and to develop new marketable products.

Cutting across multiple industries, the responsibilities of a business development and marketing manager entail monitoring marketing projects and programs, conceptualizing plans, training staff, collaborating with suppliers and clients to get feedback on services and goods, developing operations strategies, coordinating and managing teams, and organizing timelines and budgets.

There is more than meets the eye when it comes to being a business development and marketing manager. For example, did you know that they make an average of $39.36 an hour? That's $81,874 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Business Development And Marketing Manager Do

There are certain skills that many business development and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Business Development And Marketing Manager does

How To Become a Business Development And Marketing Manager

If you're interested in becoming a business development and marketing manager, one of the first things to consider is how much education you need. We've determined that 74.0% of business development and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 16.0% of business development and marketing managers have master's degrees. Even though most business development and marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a business development and marketing manager. When we researched the most common majors for a business development and marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on business development and marketing manager resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a business development and marketing manager. In fact, many business development and marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many business development and marketing managers also have previous career experience in roles such as account executive or business development manager.

Top Business Development And Marketing Manager Jobs Near You

Business Development And Marketing Manager Career Paths

Average Salary for a Business Development And Marketing Manager

Business Development And Marketing Managers in America make an average salary of $81,874 per year or $39 per hour. The top 10 percent makes over $120,000 per year, while the bottom 10 percent under $55,000 per year.
Average Business Development And Marketing Manager Salary
$81,874 Yearly
$39.36 hourly
$55,000
10 %
$81,000
Median
$120,000
90 %

What Am I Worth?

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Business Development And Marketing Manager Education

Business Development And Marketing Manager Majors

28.5 %
18.4 %

Business Development And Marketing Manager Degrees

Bachelors

74.0 %

Masters

16.0 %

Associate

6.7 %

Top Colleges for Business Development And Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Business Development And Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.7% of business development and marketing managers listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Business Development And Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Business Development And Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Business Development And Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Business Development And Marketing Manager Demographics

Business Development And Marketing Manager Gender Distribution

Male
Male
53%
Female
Female
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among business development and marketing managers, 46.8% of them are women, while 53.2% are men.

  • The most common race/ethnicity among business development and marketing managers is White, which makes up 71.3% of all business development and marketing managers.

  • The most common foreign language among business development and marketing managers is Spanish at 32.0%.

Online Courses For Business Development And Marketing Manager That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
New Product Development - develop your own new product
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New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since...

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Best States For a Business Development And Marketing Manager

Some places are better than others when it comes to starting a career as a business development and marketing manager. The best states for people in this position are Washington, New Jersey, New York, and California. Business development and marketing managers make the most in Washington with an average salary of $100,713. Whereas in New Jersey and New York, they would average $96,879 and $95,874, respectively. While business development and marketing managers would only make an average of $95,172 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Ohio

Total Business Development And Marketing Manager Jobs:
2,544
Highest 10% Earn:
$144,000
Location Quotient:
1.19 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Michigan

Total Business Development And Marketing Manager Jobs:
2,266
Highest 10% Earn:
$134,000
Location Quotient:
1.39 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Montana

Total Business Development And Marketing Manager Jobs:
359
Highest 10% Earn:
$130,000
Location Quotient:
1.48 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Business Development And Marketing Managers

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Top Business Development And Marketing Manager Employers

Most Common Employers For Business Development And Marketing Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Intel$132,023$63.476
2Microsoft$121,424$58.389
3IBM$119,290$57.359
4Texas Instruments$116,153$55.8417
5Salesforce$98,954$47.574
6Abbott$97,228$46.744
7Pwc$95,544$45.935
8NEC Corporation of America$89,027$42.804
9Siemens$86,578$41.625
10CertainTeed$82,954$39.884

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