Business development and marketing is a two-in-one type of job. A business development and marketing manager develops strategic partners and business relationships on behalf of a company while at the same time undertaking a marketing role that involves the creation of products that target specific clients according to established client demographics. Business development and marketing managers earn an average annual pay of $89,426.
The minimum education requirement according to most employers is a bachelor's degree, with many looking for candidates who majored in management, business, communication, or marketing. To be a successful business development and marketing manager, one should know how to conduct market research, to attract new clients to a company, to maintain a good company public image, and to develop new marketable products.
Cutting across multiple industries, the responsibilities of a business development and marketing manager entail monitoring marketing projects and programs, conceptualizing plans, training staff, collaborating with suppliers and clients to get feedback on services and goods, developing operations strategies, coordinating and managing teams, and organizing timelines and budgets.
There is more than meets the eye when it comes to being a business development and marketing manager. For example, did you know that they make an average of $39.36 an hour? That's $81,874 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many business development and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a business development and marketing manager, one of the first things to consider is how much education you need. We've determined that 74.0% of business development and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 16.0% of business development and marketing managers have master's degrees. Even though most business development and marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a business development and marketing manager. When we researched the most common majors for a business development and marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on business development and marketing manager resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a business development and marketing manager. In fact, many business development and marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many business development and marketing managers also have previous career experience in roles such as account executive or business development manager.