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Become A Business Development And Marketing Manager

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Working As A Business Development And Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $93,203

    Average Salary

What Does A Business Development And Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development And Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Business Development And Marketing Manager?

Business Development And Marketing Manager Jobs

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Business Development And Marketing Manager Career Paths

Business Development And Marketing Manager
Director Of Sales And Marketing Business Developer
Business Development Account Manager
8 Yearsyrs
Director Of Sales Business Developer
Business Development Sales Manager
9 Yearsyrs
Director Of Sales Business Development Director
Director Of Account Management
11 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Director Of Channel Marketing
12 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Business Development Director Product Management Director
Director Of Marketing And Product Management
10 Yearsyrs
Senior Account Executive Marketing Communications Manager
Director Of Marketing Services
9 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Marketing Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Director Of Marketing & Development Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Manager Of Marketing Marketing Vice President
Executive Vice President Marketing
13 Yearsyrs
Brand Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Senior Project Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Business Development Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Director Of Sales And Marketing Account Director
Senior Account Director
11 Yearsyrs
Senior Account Executive Channel Manager
Senior Channel Manager
11 Yearsyrs
Marketing Director Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Brand Marketing Manager Strategic Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Business Development Sales Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
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Do you work as a Business Development And Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Employers Before
Internship 3.4%
Manager 3.3%
Top Employers After
Consultant 3.9%
Owner 3.5%
Director 2.8%

Do you work as a Business Development And Marketing Manager?

Business Development And Marketing Manager Demographics

Gender

Male

52.4%

Female

44.4%

Unknown

3.2%
Ethnicity

White

59.2%

Hispanic or Latino

14.8%

Black or African American

11.1%

Asian

10.3%

Unknown

4.6%
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Foreign Languages Spoken

Spanish

31.8%

French

12.8%

Mandarin

6.8%

Portuguese

6.8%

Arabic

6.1%

Chinese

5.4%

German

5.4%

Russian

4.1%

Italian

4.1%

Japanese

4.1%

Hindi

3.4%

Korean

2.0%

Turkish

1.4%

Cantonese

1.4%

Urdu

1.4%

Gujarati

0.7%

Danish

0.7%

Bulgarian

0.7%

Bosnian

0.7%

Dari

0.7%
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Business Development And Marketing Manager Education

Schools

University of Phoenix

15.1%

New York University

9.9%

Michigan State University

8.5%

Syracuse University

5.7%

Northwestern University

4.7%

San Diego State University

4.7%

University of Colorado at Boulder

4.2%

Harvard University

4.2%

University of California - Berkeley

3.8%

San Jose State University

3.8%

Fordham University

3.8%

University of Texas at Austin

3.8%

Rensselaer Polytechnic Institute

3.8%

Purdue University

3.8%

Northeastern University

3.8%

University of Washington

3.3%

Arizona State University

3.3%

Virginia Commonwealth University

3.3%

State University of New York Buffalo

3.3%

University of Utah

3.3%
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Majors

Business

32.7%

Marketing

20.3%

Management

7.1%

Communication

7.0%

Finance

5.4%

English

3.3%

Public Relations

2.5%

Psychology

2.3%

Political Science

2.3%

Electrical Engineering

2.2%

Graphic Design

2.0%

Journalism

1.9%

Economics

1.8%

International Business

1.7%

Education

1.5%

Project Management

1.4%

Accounting

1.4%

Advertising

1.2%

Liberal Arts

1.0%

Specialized Sales And Merchandising

1.0%
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Degrees

Bachelors

44.7%

Masters

33.2%

Other

13.4%

Certificate

3.6%

Associate

2.7%

Doctorate

1.4%

Diploma

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Development And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Business Development and Marketing Manager Toby's Estate Coffee Inc. New York, NY Jun 23, 2016 $225,000
Business Development and Marketing Manager Toby's Estate Coffee Inc. New York, NY May 31, 2016 $225,000
Marketing and Business Development Manager-Tank BIZ Line Bechtel Oil, Gas & Chemicals, Inc. Houston, TX Aug 16, 2016 $190,704 -
$243,084
Executive Manager, Business Development & Marketing Clifford Chance Us LLP New York, NY Aug 12, 2015 $185,500
Business Development/Marketing Manager Khanna Paper Inc. Hoboken, NJ Dec 09, 2016 $184,572
Business Development/Markeeting Manager Khanna Paper Inc. Hoboken, NJ Sep 12, 2013 $175,000
Marketing Business Development Manager Tradepro Products LLC Miami, FL Dec 22, 2015 $149,365
Marketing and Business Development Manager Targetti Poulsen USA Inc. Fort Lauderdale, FL Mar 01, 2011 $146,843
Business Development & Marketing Manager Entre Amis, LLC Seattle, WA Sep 27, 2015 $146,090
Marketing and Business Development Manager-USA The Lipoderm Institute Inc. Los Angeles, CA Mar 14, 2011 $125,000 -
$150,000
Marketing and Business Development Manager-USA The Lipoderm Institute Inc. Los Angeles, CA Mar 17, 2011 $125,000 -
$150,000
Marketing & Business Development Manager Baker & McKenzie Global Services LLC Dallas, TX Mar 15, 2011 $115,000
Senior Business Development/Marketing Manager Enertechnix Process Sensors, Inc. Olympia, WA Sep 01, 2015 $98,675 -
$110,000
Business Development & Marketing Manager Little Brown NYC Lexington LLC New York, NY Oct 01, 2012 $96,000
Business Development and Marketing Manager Toby's Estate NYC Inc. New York, NY Jun 23, 2014 $96,000
Business Development & Marketing Manager Little Brown NYC Lexington LLC New York, NY Oct 01, 2011 $96,000
Business Development and Marketing Manager Toby's Estate NYC Inc. New York, NY Jul 16, 2012 $96,000
Marketing and Business Development Manager Fonterra (USA) Inc. Rosemont, IL Oct 02, 2012 $95,805
Marketing and Business Development Manager Magnattack Global USA, LLC Schaumburg, IL Jan 09, 2016 $95,000
Marketing and Business Development Manager Xojet, Inc. Los Angeles, CA May 01, 2011 $95,000
Business Development and Project Marketing Manager Berklee College of Music Boston, MA Apr 08, 2013 $75,000
Marketing Manager/Business Development, Europe Belts By Simon Tustin, CA Oct 01, 2011 $71,835
Marketing Manager/Business Development, Europe Belts By Simon Tustin, CA May 01, 2011 $71,835
Marketing & Business Development Manager Tradepro, Inc. North Miami, FL Oct 01, 2013 $71,772
Marketing & Business Development Manager Hopeford Inc. New York, NY Jun 15, 2016 $70,000
Marketing & Business Development Manager Urban Purveyor Inc. New York, NY Jul 01, 2014 $70,000
Marketing and Business Development Manager Liberty Hotel Group, LLC. Liberty, MO Aug 29, 2016 $69,000
Marketing & Business Development Manager Media Planning Group USA LLC New York, NY Apr 04, 2011 $67,181

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Top Skills for A Business Development And Marketing Manager

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  1. Company Website
  2. Sales Strategies
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Generate and manage marketing content on company website sites, including consumer direct communication materials and strategies for distribution.
  • Charged with developing and executing national and international sales strategies.
  • Negotiated client contracts between studios and agencies by developing detail-oriented CRM practices resulting in positive brand recognition and revenue growth.
  • Maintain and manage pipeline, while efficiently and frequently reporting business forecasts Accurately convey Company and Microsoft vision and value proposition
  • Locate potential business opportunities by discovering and contacting new clients.

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Top 10 Best States for Business Development And Marketing Managers

  1. New York
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. Delaware
  8. District of Columbia
  9. California
  10. Pennsylvania
  • (3,146 jobs)
  • (1,024 jobs)
  • (1,503 jobs)
  • (164 jobs)
  • (1,272 jobs)
  • (1,599 jobs)
  • (107 jobs)
  • (406 jobs)
  • (8,168 jobs)
  • (1,322 jobs)

Top Business Development And Marketing Manager Employers

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Jobs From Top Business Development And Marketing Manager Employers

Business Development And Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Successful Business Development Manager - Online Dynamic CV - Movie Trailer

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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