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Working As A Business Development And Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $78,000

    Average Salary

What Does A Business Development And Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development And Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development And Marketing Manager Career Paths

Business Development And Marketing Manager
Business Development Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
Business Development Manager Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Marketing Operations Director
8 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Business Development Director Product Management Director
Director Of Marketing And Product Management
9 Yearsyrs
Director Of Sales And Marketing Account Director
Integrated Marketing Director
8 Yearsyrs
Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Director Of Marketing & Development
Director Of Marketing Services
9 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Marketing Manager, Global Marketing
8 Yearsyrs
Communications Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Development Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Brand Marketing Manager Market Manager
Senior Market Manager
10 Yearsyrs
Event Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Market Development Manager Brand Manager
Trade Marketing Manager
6 Yearsyrs
Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Manager Of International Marketing Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Business Development And Marketing Manager
Manager 3.4%
Internship 3.4%
Top Careers After Business Development And Marketing Manager
Consultant 4.4%
Owner 3.9%
Director 3.0%

Do you work as a Business Development And Marketing Manager?

Average Yearly Salary
$78,000
Show Salaries
$49,000
Min 10%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$125,000
Max 90%
Best Paying Company
Mayer Brown
Highest Paying City
Santa Rosa, CA
Highest Paying State
California
Avg Experience Level
3.0 years
How much does a Business Development And Marketing Manager make at top companies?
The national average salary for a Business Development And Marketing Manager in the United States is $78,908 per year or $38 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $125,000.

The largest raises come from changing jobs.

See what's out there.

Real Business Development And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Business Development and Marketing Manager Toby's Estate Coffee Inc. Jun 23, 2016 $225,000
Business Development and Marketing Manager Toby's Estate Coffee Inc. May 31, 2016 $225,000
Marketing and Business Development Manager-Tank BIZ Line Bechtel Oil, Gas & Chemicals, Inc. Aug 16, 2016 $190,704 -
$243,084
Executive Manager, Business Development & Marketing Clifford Chance Us LLP Aug 12, 2015 $185,500
Business Development/Marketing Manager Khanna Paper Inc. Dec 09, 2016 $184,572
Business Development/Markeeting Manager Khanna Paper Inc. Sep 12, 2013 $175,000
Marketing Business Development Manager Tradepro Products LLC Dec 22, 2015 $149,365
Marketing and Business Development Manager Targetti Poulsen USA Inc. Mar 01, 2011 $146,843
Business Development & Marketing Manager Entre Amis, LLC Sep 27, 2015 $146,090
Marketing and Business Development Manager-USA The Lipoderm Institute Inc. Mar 17, 2011 $125,000 -
$150,000
Marketing and Business Development Manager-USA The Lipoderm Institute Inc. Mar 14, 2011 $125,000 -
$150,000
Marketing & Business Development Manager Baker & McKenzie Global Services LLC Mar 15, 2011 $115,000
Senior Business Development/Marketing Manager Enertechnix Process Sensors, Inc. Sep 01, 2015 $98,675 -
$110,000
Business Development and Marketing Manager Toby's Estate NYC Inc. Jul 16, 2012 $96,000
Business Development & Marketing Manager Little Brown NYC Lexington LLC Oct 01, 2012 $96,000
Business Development and Marketing Manager Toby's Estate NYC Inc. Jun 23, 2014 $96,000
Business Development & Marketing Manager Little Brown NYC Lexington LLC Oct 01, 2011 $96,000
Marketing and Business Development Manager Fonterra (USA) Inc. Oct 02, 2012 $95,805
Marketing and Business Development Manager Magnattack Global USA, LLC Jan 09, 2016 $95,000
Marketing and Business Development Manager Xojet, Inc. May 01, 2011 $95,000
Business Development and Project Marketing Manager Berklee College of Music Apr 08, 2013 $75,000
Marketing Manager/Business Development, Europe Belts By Simon Oct 01, 2011 $71,835
Marketing Manager/Business Development, Europe Belts By Simon May 01, 2011 $71,835
Marketing & Business Development Manager Tradepro, Inc. Oct 01, 2013 $71,772
Marketing & Business Development Manager Hopeford Inc. Jun 15, 2016 $70,000
Marketing & Business Development Manager Urban Purveyor Inc. Jul 01, 2014 $70,000
Marketing and Business Development Manager Liberty Hotel Group, LLC. Aug 29, 2016 $69,000
Marketing & Business Development Manager Media Planning Group USA LLC Apr 04, 2011 $67,181

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Top Skills for A Business Development And Marketing Manager

  1. Business Development
  2. Company Website
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Led several innovative business development and customer incentive programs resulting in significant customer exposure and a 5% increase in profitability.
  • Controlled and updated company website and incorporate search engine optimization to attract more customers.
  • Maintained product and new product development databases.
  • Created, developed and executed special programs and strategic partnerships to generating new, non-traditional corporate revenue.
  • Generated annual revenue growth potential of 300% by securing a Tier 1 Original Equipment Manufacturer (OEM) contract.

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Top 10 Best States for Business Development And Marketing Managers

  1. Colorado
  2. California
  3. New York
  4. Virginia
  5. Georgia
  6. Texas
  7. New Jersey
  8. Washington
  9. Arkansas
  10. Idaho
  • (1,024 jobs)
  • (8,168 jobs)
  • (3,146 jobs)
  • (1,503 jobs)
  • (1,176 jobs)
  • (2,945 jobs)
  • (1,272 jobs)
  • (1,599 jobs)
  • (189 jobs)
  • (132 jobs)

Business Development And Marketing Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,798 Business Development And Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Business Development And Marketing Manager Resume

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Business Development And Marketing Manager Demographics

Gender

Male

50.7%

Female

44.7%

Unknown

4.5%
Ethnicity

White

59.2%

Hispanic or Latino

15.2%

Black or African American

11.3%

Asian

9.4%

Unknown

4.8%
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Foreign Languages Spoken

Spanish

32.0%

French

13.5%

German

8.0%

Mandarin

6.5%

Chinese

6.5%

Russian

5.5%

Portuguese

5.5%

Arabic

5.0%

Japanese

4.0%

Italian

3.0%

Hindi

2.5%

Korean

2.0%

Turkish

1.0%

Cantonese

1.0%

Urdu

1.0%

Polish

1.0%

Swedish

0.5%

Hebrew

0.5%

Hmong

0.5%

Danish

0.5%
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Business Development And Marketing Manager Education

Schools

New York University

13.0%

University of Colorado at Boulder

7.2%

San Jose State University

6.5%

Michigan State University

5.8%

Arizona State University

5.8%

University of Florida

5.1%

Harvard University

5.1%

University of California - Irvine

4.3%

San Francisco State University

4.3%

Fordham University

4.3%

University of Texas at Austin

4.3%

Pepperdine University

4.3%

American University

4.3%

University of Southern Maine

3.6%

Syracuse University

3.6%

George Washington University

3.6%

Northwestern University

3.6%

University of Maryland - University College

3.6%

Virginia Commonwealth University

3.6%

University of Southern California

3.6%
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Majors

Business

27.4%

Marketing

21.0%

Management

7.7%

Communication

7.3%

Finance

4.8%

Political Science

3.6%

Public Relations

3.2%

English

3.1%

Journalism

2.6%

International Business

2.1%

Psychology

2.1%

Accounting

2.1%

Economics

1.9%

Law

1.9%

Graphic Design

1.7%

Fine Arts

1.6%

Electrical Engineering

1.6%

Sociology

1.6%

Real Estate

1.4%

Specialized Sales And Merchandising

1.4%
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Degrees

Bachelors

50.4%

Masters

33.7%

Associate

4.9%

Certificate

4.7%

High School Diploma

2.8%

Doctorate

2.0%

Diploma

1.3%

License

0.4%
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Business Development And Marketing Manager Videos

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Updated May 18, 2020