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The differences between business development and marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $75,369 average annual salary of a business development and marketing manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Business Development And Marketing Manager | Marketing Lead | |
| Yearly salary | $75,369 | $104,664 |
| Hourly rate | $36.24 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Business development and marketing managers and marketing leads have different pay scales, as shown below.
| Business Development And Marketing Manager | Marketing Lead | |
| Average salary | $75,369 | $104,664 |
| Salary range | Between $50,000 And $111,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Applied Materials | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a business development and marketing manager and a marketing lead in terms of educational background:
| Business Development And Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and marketing leads' demographics:
| Business Development And Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |