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The differences between business development and marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $75,369 average annual salary of a business development and marketing manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Business Development And Marketing Manager | Marketing Strategist | |
| Yearly salary | $75,369 | $80,033 |
| Hourly rate | $36.24 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Business development and marketing managers and marketing strategists have different pay scales, as shown below.
| Business Development And Marketing Manager | Marketing Strategist | |
| Average salary | $75,369 | $80,033 |
| Salary range | Between $50,000 And $111,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | New York | Pennsylvania |
| Best paying company | Applied Materials | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a business development and marketing manager and a marketing strategist in terms of educational background:
| Business Development And Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and marketing strategists' demographics:
| Business Development And Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |