Business development and marketing manager demographics and statistics in the US
Business development and marketing manager demographics research summary. Zippia estimates business development and marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our business development and marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about business development and marketing managers after extensive research and analysis:
- There are over 111,896 business development and marketing managers currently employed in the United States.
- 46.8% of all business development and marketing managers are women, while 53.2% are men.
- The average business development and marketing manager age is 39 years old.
- The most common ethnicity of business development and marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Business development and marketing managers are most in-demand in Los Angeles, CA.
- San Francisco, CA pays an annual average wage of $97,647, the highest in the US.
- In 2022, women business development and marketing managers earned 94% of what men earned.
- Michigan is the best state for business development and marketing managers to live.
- Business development and marketing managers are 58% more likely to work at private companies in comparison to public companies.
On this page
Business development and marketing manager demographics by:
Business development and marketing manager gender statistics
46.8% of business development and marketing managers are women and 53.2% of business development and marketing managers are men.
- Male, 53.2%
- Female, 46.8%
Business development and marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.2% |
| Female | 46.8% |
Business development and marketing manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$76,085
Female income
$71,722
Business development and marketing manager gender ratio over time
This data breaks down the percentage of men and women in business development and marketing manager positions over time. Currently, 46.8% of business development and marketing managers are female.
Business development and marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 72.22% | 27.78% |
| 2011 | 71.92% | 28.08% |
| 2012 | 72.47% | 27.53% |
| 2013 | 72.41% | 27.59% |
| 2014 | 70.77% | 29.23% |
| 2015 | 70.34% | 29.66% |
| 2016 | 70.23% | 29.77% |
| 2017 | 69.28% | 30.72% |
| 2018 | 55.52% | 44.48% |
| 2019 | 54.44% | 45.56% |
| 2020 | 52.84% | 47.16% |
| 2021 | 53.22% | 46.78% |
Business development and marketing manager related jobs gender ratio
We compared business development and marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Business Development And Marketing Manager | 53% | 47% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Business development and marketing manager demographics by race
The most common ethnicity among business development and marketing managers is White, which makes up 74.6% of all business development and marketing managers. Comparatively, 8.7% of business development and marketing managers are Hispanic or Latino and 8.2% of business development and marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Business development and marketing manager race
| Business development and marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Business development and marketing manager race and ethnicity over time
See how business development and marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Business development and marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Business development and marketing manager wage gap by race
According to our data, asian business development and marketing managers have the highest average salary compared to other ethnicities. Black or african american business development and marketing managers have the lowest average salary at $71,723.
| Ethnicity | Salary |
|---|---|
| Unknown | $75,685 |
| White | $75,332 |
| Black or African American | $71,723 |
| Asian | $83,066 |
| Hispanic or Latino | $75,063 |
Average business development and marketing manager age
See how the average age of business development and marketing managers varies based on ethnicity and gender.
Male
Female
Business development and marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Business development and marketing manager age breakdown
The average age of business development and marketing managers is 40+ years years old, representing 44% of the business development and marketing manager population.
Business development and marketing manager age breakdown
| Business Development And Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Business development and marketing manager educational attainment
The most common degree for business development and marketing managers is bachelor's degree, with 74% of business development and marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 7%.
- Bachelor's, 74%
- Master's, 16%
- Associate, 7%
- Doctorate, 1%
- Other Degrees, 2%
Business development and marketing managers by degree level
| Business development and marketing manager degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 16% |
| Associate | 7% |
| Doctorate | 1% |
| Other Degrees | 2% |
Business development and marketing manager jobs you might like
Business development and marketing manager wage gap by degree level
According to the data, business development and marketing managers with a Doctorate degree earn more than those without, at $92,947 annually. With a Master's degree, business development and marketing managers earn a median annual income of $88,860 compared to $78,236 for business development and marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $88,860 |
| Bachelor's Degree | $78,236 |
| Doctorate Degree | $92,947 |
Business development and marketing manager employment statistics
Most business development and marketing managers work for a private in the professional industry.
Company size where business development and marketing managers work
Below, you can see the size of companies where business development and marketing managers work.
Business development and marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 33% |
Business development and marketing manager jobs by company type
Employees with the business development and marketing manager job title have their preferences when it comes to working for a company. For instance, most business development and marketing managers prefer to work at private companies over public companies.
Business development and marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 38% |
| Private | 58% |
| Government | 2% |
Business development and marketing manager jobs by industry
The most common industries for business development and marketing managers are professional, technology and manufacturing.
Business development and marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Professional | 14% |
| Technology | 14% |
| Manufacturing | 12% |
| Finance | 8% |
| Health Care | 6% |
| Media | 5% |
| Construction | 4% |
| Telecommunication | 4% |
| Hospitality | 2% |
| Transportation | 2% |
| Automotive | 2% |
| Retail | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Education | 2% |
| Internet | 1% |
| Government | 1% |
| Insurance | 1% |
| Energy | 1% |
Business development and marketing manager turnover and employment statistics
Business development and marketing manager unemployment rate over time
The unemployment rate for business development and marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Business development and marketing manager unemployment rate by year
| Year | Business development and marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average business development and marketing manager tenure
The average business development and marketing manager stays at their job for 1-2 years, based on the 2,798 business development and marketing managers resumes in Zippia's database.
Business development and marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 40% |
| 3-4 years | 20% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 9% |
Business development and marketing manager LGBT ratio compared to similar jobs
Review the percent of business development and marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Export Manager | 7.25% | 97,526 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Business Development And Marketing Manager | 9.86% | - |
| Communications Officer | 16.11% | 73,260 |
Similar business development and marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Export Manager | 7.25% | 97,526 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Communications Officer | 16.11% | 73,260 |
Foreign languages spoken by business development and marketing managers
The most common foreign language among business development and marketing managers is Spanish at 32.0%. The second-most popular foreign language spoken is French at 13.5% and German is the third-most popular at 8.0%.
- Spanish, 32.0%
- French, 13.5%
- German, 8.0%
- Chinese, 6.5%
- Mandarin, 6.5%
- Other, 33.5%
Business development and marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 32.0% |
| French | 13.5% |
| German | 8.0% |
| Chinese | 6.5% |
| Mandarin | 6.5% |
| Other | 33.5% |
