How to hire a business development and marketing manager

How to hire a business development and marketing manager, step by step

Here's a step-by-step business development and marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a business development and marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new business development and marketing manager
• Step 8: Go through the hiring process checklist

What does a business development and marketing manager do?

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1. Identify your hiring needs

   Before you post your business development and marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a business development and marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   You should also consider the ideal background you'd like them a business development and marketing manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a business development and marketing manager that fits the bill.

   This list presents business development and marketing manager salaries for various positions.

   Type of Business Development And Marketing Manager	Description	Hourly rate
   Business Development And Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$24-53
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Research
   • Product Development
   • Marketing Campaigns
   • CRM
   • Integrated Marketing
   • Strategic Partnerships
   • Revenue Growth
   • Project Management
   • PowerPoint
   • SEO
   • Trade Shows
   • Email Campaigns
   • R

   Check all skills

   Responsibilities:

   • Manage CRM systems and develop customized reports for management team.
   • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
   • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
   • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
   • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
   • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.

   More business development and marketing manager duties

3. Make a budget

   Including a salary range in your business development and marketing manager job description helps attract top candidates to the position. A business development and marketing manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a business development and marketing manager in Florida may be lower than in New York, and an entry-level business development and marketing manager usually earns less than a senior-level business development and marketing manager. Additionally, a business development and marketing manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average business development and marketing manager salary

   $75,369yearly

   $36.24 hourly rate

   ---

   Entry-level business development and marketing manager salary

   $50,000 yearly salary

   Updated December 29, 2025

   Average business development and marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$97,647	$47
   2	New York	$93,569	$45
   3	New Jersey	$93,555	$45
   4	Washington	$86,605	$42
   5	Massachusetts	$86,076	$41
   6	Minnesota	$85,493	$41
   7	Arizona	$81,056	$39
   8	Michigan	$80,961	$39
   9	South Carolina	$79,549	$38
   10	Illinois	$77,224	$37
   11	Ohio	$76,564	$37
   12	Pennsylvania	$76,383	$37
   13	Nevada	$76,211	$37
   14	New Mexico	$75,851	$36
   15	North Dakota	$75,826	$36
   16	Texas	$73,446	$35
   17	Tennessee	$72,715	$35
   18	Virginia	$71,363	$34
   19	Indiana	$70,669	$34
   20	West Virginia	$70,387	$34

   Average business development and marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Applied Materials	$128,411	$61.74	27
   2	LinkedIn	$125,713	$60.44	43
   3	Shearman & Sterling	$121,923	$58.62
   4	Salesforce	$111,140	$53.43	82
   5	Mayer Brown	$104,401	$50.19	7
   6	Gartner	$101,357	$48.73	37
   7	Sensata	$99,561	$47.87	6
   8	PepsiCo	$94,387	$45.38	17
   9	XOJET	$83,711	$40.25
   10	Richemont North America, Inc.	$80,048	$38.48	4
   11	Kellogg, Hansen, Todd, Figel & Frederick, Pllc	$77,632	$37.32
   12	Gunderson Dettmer	$77,374	$37.20
   13	NEC Corporation of America	$77,105	$37.07
   14	GPAC	$76,008	$36.54
   15	PM3	$75,527	$36.31
   16	Ocean Spray Cranberries	$75,492	$36.29	4
   17	Sheppard Mullin Richter & Hampton	$73,881	$35.52
   18	Murata Electronics (Finland)	$72,742	$34.97	4
   19	SWA Group	$72,402	$34.81
   20	CBRE Group	$69,893	$33.60	107

4. Writing a business development and marketing manager job description

   A job description for a business development and marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a business development and marketing manager job description:

   Business development and marketing manager job description example

   1) Actively Identify New Opportunities

   •Closely follow all news, events, and people in the urban planning and parks realm and provide weekly and monthly updates to the studio principals and SWA Group.

   •Network (online and direct) with industry not-for-profit or civic organizations and other design firms to learn of new opportunities, including potential participation in the Society for Marketing Professional Services (SMPS).

   •Review and follow up with IMS, industry publications or other possible lead information sources. Send marketing or invitation packages to active participants in the news.

   2) Lead and Manage Effective Office Response to RFQs/RFPs and Interview Preparation

   •Manage the processes, materials, and strategies needed to successfully respond to RFQs and RFPs to get shortlisted.

   •Organize and lead RFP teams, interviews and proposals.

   •Provide RFQ/pre-positioning research on behalf of office principals and associates.

   •Ensure that SWA/Balsley is part of the invitation and bid lists of key municipalities, agencies, universities, competition advisors, etc.

   •With principals and associates assistance, provide proposal strategies, teaming and writing as well as graphic assistance.

   •Oversee quality control of RFQ/RFP responses in the office.

   •Assist specific teams with interview preparation and presentation development as needed.

   3) Provide Proactive Support to Individual Principals in Carrying Out Principal-Level Business Development

   •Meet regularly with office principals to understand targets of interest.

   •Conduct research to identify contacts based on targets of interest.

   •Help to connect principals with targets of interest via networking, setting up speaking engagements and introductory visits, events, and marketing communication.

   •Keep track of where principals are traveling and coordinate appropriate new business or PR meetings in those locations.

   •Coordinate with affiliate SWA studios, contacts and pursuits

   •Participate with affiliate SWA marketing calls and retreats

   4) PR Coordination

   •Coordinate and help identify all office and principal's PR opportunities and activity with the SWA/Balsley PR personnel or outside firms.

   REPORTING AND PERFORMANCE EVALUATION

   The Marketing Manager will report to, and be reviewed every six to twelve months, by studio principal(s) overseeing marketing efforts.

   Copy this example

   

5. Post your job

   There are a few common ways to find business development and marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your business development and marketing manager job on Zippia to find and recruit business development and marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit business development and marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new business development and marketing manager

   Once you've decided on a perfect business development and marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new business development and marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a business development and marketing manager?