Business development and marketing manager resume examples from 2025
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How to write a business development and marketing manager resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the business development and marketing manager role.
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in business development and marketing manager-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some business development and marketing manager interviews.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
- Put all relevant hard and soft skills in your skills section.
- Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
- Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
- Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.
Here are example skills to include in your “Area of Expertise” on a business development and marketing manager resume:
- Digital Marketing
- Market Research
- Product Development
- Marketing Campaigns
- CRM
- Integrated Marketing
- Strategic Partnerships
- Revenue Growth
- Project Management
- PowerPoint
- SEO
- Trade Shows
- Email Campaigns
- R
- Channel Marketing
- Business Development Efforts
- Press Releases
- RFP
- Business Plan
- Product Line
- Sales Process
- Sales Strategies
- Client Relationships
- Market Trends
- Healthcare
- ROI
- Real Estate
- Business Relationships
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How to structure your work experience
Your work experience should be structured:
- With your most recent roles first, followed by earlier roles in reverse chronological order.
- Job title, along with company name and location on the left.
- Put the corresponding dates of employment on the left side.
- Keep only relevant jobs on your work experience.
How to write business development and marketing manager experience bullet points
Remember, your resume is not a list of responsibilities or a job description. This is your chance to show why you're good at your job and what you accomplished.
Use the XYZ formula for your work experience bullet points. Here's how it works:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
This creates bullet points that read Achieved X, measured by Y, by doing Z.
Here are great bullet points from business development and marketing manager resumes:
Work history example #1
Business Development And Marketing Manager
Campbell Soup
- Secured acceptance of 23 new soup items and achieved 80% ACV speed to shelf in 4 weeks.
- Created training collateral and trained category management specialists throughout the organization.
- Implemented corporate sales strategies by building strong relationships with internal and external business partners.
- Managed POS & Can Veritable Racks with Broker to maintain shelving expectations & incremental displays.
- Led the development of Herman Miller's market-facing technology strategy in partnership with IT and other outside agencies.
Work history example #2
Marketing Manager/Project Manager
Discover Financial Services
- Managed relationships with over 200+ external retail partners to source offers, report on KPIs, and develop strategies for improvement.
- Worked across several departments (Production, Analytics, Pricing, Campaign Management, and Legal) to meet project goals.
- Evaluated effectiveness of marketing initiatives to implement best practices, optimize ROI and recommend innovative test strategies.
- Assisted with video development, editing, and execution for YouTube and company websites.
- Helped execute company's inaugural Twitter chat as guest of a prominent industry expert.
Work history example #3
Marketing Manager
Chick-fil-A
- Implemented successful social media marketing campaigns that increased online awareness and participation
- Developed an online media presence and marketing through SEO & SMM to grow business.
- Used multiple computer programs such as InDesign, PhotoShop and Microsoft Office to create advertisements.
- Maintained inventory levels, payroll, initiated marketing strategies, and drove store sales.
- Facilitated an official company page on Facebook to encourage interaction with customers.
Work history example #4
Business Development And Marketing Manager
Dell
- Enhanced vendor promotions of programs via SEO and Twitter.
- Networked with stakeholders and leveraged key partners to build comprehensive offerings and obtain incremental funding.
- Reported to VP of Marketing and interfaced daily with C-level.
- Initiated key programs and on-boarded strategic partnerships for Dell's HPC, Cloud and Big Data initiatives.
- Created business documentation and PowerPoint presentations for customers on ongoing projects.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries from business development and marketing manager resumes:
Bachelor's Degree in business
San Jose State University, San Jose, CA
1992 - 1995
Bachelor's Degree in marketing
Texas A&M University, College Station, TX
2002 - 2005
Highlight your business development and marketing manager certifications on your resume
Certifications can be a crucial part of your resume. Many jobs have required certifications.
Include the full name of the certification, along with the name of the issuing organization and date of obtainment.
If you have any of these certifications, be sure to include them on your business development and marketing manager resume:
- Professional Certified Marketer (PCM)
- Certified Manager Certification (CM)
- Master Project Manager (MPM)
- Project Management Professional (PMP)
- Certified Sales Professional (CSP)