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Business development and marketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Timothy Weaver Ph.D.,
James Wilkerson Ph.D.
Business development and marketing manager example skills
Below we've compiled a list of the most critical business development and marketing manager skills. We ranked the top skills for business development and marketing managers based on the percentage of resumes they appeared on. For example, 8.4% of business development and marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a business development and marketing manager needs to be successful in the workplace.

15 business development and marketing manager skills for your resume and career

1. Digital Marketing

Here's how business development and marketing managers use digital marketing:
  • Support strategic business objectives by infusing digital marketing recommendations into broader marketing campaign plans.
  • Identified and implemented latest emerging digital marketing trends and best practices.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how business development and marketing managers use market research:
  • Developed and continuously tracked competitive market research (price/product) and developed reports and analysis for targeting new developments and acquisitions.
  • Launched new products and alternative business models through market research, opportunity identification, competitive intelligence, and financial modeling.

3. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how business development and marketing managers use product development:
  • Integrated product development became the central theme for all interest-generating marketing campaigns, value proposition collateral, and competitive differentiation.
  • Lead product development opportunities from inception to execution while delivery category strategy and growth initiatives to deliver financial goals.

4. Marketing Campaigns

Here's how business development and marketing managers use marketing campaigns:
  • Cultivated and managed marketing campaigns with closed-loop direct marketing programs for vocational curriculum utilized throughout the airline industry.
  • Developed targeted business plans and industry specific marketing campaigns that exceeded monthly revenue goals for 13 consecutive months.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how business development and marketing managers use crm:
  • Initiated and grew relationships with C-level executives at potential client organizations using CRM and LinkedIn Sales Navigator.
  • Developed inaugural BPI CRM Oracle solution based on extensive research and collaboration with cross-functional teams.

6. Integrated Marketing

Here's how business development and marketing managers use integrated marketing:
  • Research project on applying Integrated Marketing Communications in emerging markets.
  • Identified and developed key integrated marketing programs.

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7. Strategic Partnerships

Here's how business development and marketing managers use strategic partnerships:
  • Managed and developed strategic partnership proposals in areas including advertising sales, content aggregation, technology partnerships and distribution partnerships.
  • Created, developed and executed special programs and strategic partnerships to generating new, non-traditional corporate revenue.

8. Revenue Growth

Here's how business development and marketing managers use revenue growth:
  • Generated annual revenue growth potential of 300% by securing a Tier 1 Original Equipment Manufacturer (OEM) contract.
  • Introduced and led OEM pricing process to add annual revenue growth of $5 million over the 2011-2012 period.

9. Project Management

Here's how business development and marketing managers use project management:
  • Project management of digital footprint; take responsibility and ownership for development of list generation and customer portfolio.
  • Owned and managed email campaign program from scheduling, creative development, internal project management to performance measurement.

10. PowerPoint

Here's how business development and marketing managers use powerpoint:
  • Developed PowerPoint based stories, training bulletins, and articles for internal and external publication.
  • Conducted training classes through online platforms such as Google+ Hangouts and PowerPoint presentations.

11. SEO

Here's how business development and marketing managers use seo:
  • Created SEO (Search Engine Optimized) web content designed to drive web traffic which led to higher membership rates.
  • Cultivated contests and campaigns to increase referrals of new patients and reviews to build credibility and SEO.

12. Trade Shows

Here's how business development and marketing managers use trade shows:
  • Increased brand awareness to build relationships to drive sales-implemented prospecting program-email/mail campaigns to 1400+-website redesign and upkeep*Organized participation for trade shows.
  • Participated in development of advertising, marketing communications materials and represent Laser Systems at Industry Trade Shows.

13. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how business development and marketing managers use email campaigns:
  • Developed layout and content for consumer website, online advertising, rich media banner ads, email campaigns and e-Newsletters.
  • Designed email campaigns and strategy to effectively communicate to employees, partnerships, customers, and prospects.

14. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how business development and marketing managers use r:
  • Worked with VP Sales and President to present key national accounts (Costco, K-Mart, and Toys R Us).
  • Directed the product launch of R Wrap(R) Air Weather Barrier (house wrap).

15. Channel Marketing

Here's how business development and marketing managers use channel marketing:
  • Promoted within the organization to cover roles with increased responsibility in Channel Marketing, Data Analysis, and Marketing Communications.
  • Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
top-skills

What skills help Business Development And Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on business development and marketing manager resumes?

Dr. Timothy Weaver Ph.D.Dr. Timothy Weaver Ph.D. LinkedIn profile

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What soft skills should all business development and marketing managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for business development and marketing managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What business development and marketing manager skills would you recommend for someone trying to advance their career?

Dr. Uric DufreneDr. Uric Dufrene LinkedIn profile

Professor of Finance, Sanders Chair in Business, Indiana University Southeast

First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

What type of skills will young business development and marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a business development and marketing manager stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Do you want to know more?
Read more about what experts have to say about business development and marketing manager

List of business development and marketing manager skills to add to your resume

Business development and marketing manager skills

The most important skills for a business development and marketing manager resume and required skills for a business development and marketing manager to have include:

  • Digital Marketing
  • Market Research
  • Product Development
  • Marketing Campaigns
  • CRM
  • Integrated Marketing
  • Strategic Partnerships
  • Revenue Growth
  • Project Management
  • PowerPoint
  • SEO
  • Trade Shows
  • Email Campaigns
  • R
  • Channel Marketing
  • Business Development Efforts
  • Press Releases
  • RFP
  • Business Plan
  • Product Line
  • Sales Process
  • Sales Strategies
  • Client Relationships
  • Market Trends
  • Facebook
  • Healthcare
  • ROI
  • Real Estate
  • Business Relationships
  • Twitter
  • Competitor Analysis
  • Event Planning
  • Graphic Design
  • Account Management
  • Google Analytics
  • Strategic Plan
  • Business Development
  • Competitive Analysis
  • Target Market
  • Linkedin
  • Instagram
  • OEM
  • Media Management
  • Content Marketing
  • Website Content
  • Market Analysis
  • Sales Presentations
  • Google Adwords
  • Collateral Materials

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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