Top Business Development And Marketing Manager Skills

Below we've compiled a list of the most important skills for a Business Development And Marketing Manager. We ranked the top skills based on the percentage of Business Development And Marketing Manager resumes they appeared on. For example, 14.6% of Business Development And Marketing Manager resumes contained Business Development as a skill. Let's find out what skills a Business Development And Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Business Development And Marketing Manager resumes in 2020. Read below to see the full list.

1. Business Development

high Demand
Here's how Business Development is used in Business Development And Marketing Manager jobs:
  • Led several innovative business development and customer incentive programs resulting in significant customer exposure and a 5% increase in profitability.
  • Hired as a software marketing manager and quickly evolved into a key contributor to corporate strategy and international business development.
  • Assisted CEO in marketing and business development initiatives maintaining a focus on potential clients with diversity oriented projects and programs.
  • Promoted from original position (Marketing & Business Development Specialist) to manage marketing efforts for growing regional financial institution.
  • Help impact the profitability of Harris Group through daily management of existing account data and new business development opportunities.
  • Provided contract business development and creative marketing services for this commercial architectural firm focused on the industrial market sector.
  • Developed and launched a leading environmental engineering and consulting firm's first formal marketing and business development program.
  • Developed and managed the business development quarterly newsletter distributed internally to highlight successful media campaigns and client feedback.
  • Managed business development and external marketing activities targeting the cable television sector across Cisco's five global theaters.
  • Collaborate and build camaraderie with members of the communications, digital marketing, technology and business development teams.
  • Directed business development and marketing for Portal Dynamics, a developer of integrated digital environments for government agencies.
  • Coordinated ongoing process training and personal development product knowledge training for Business Development Representatives once a week.
  • Selected Achievements: Integrated business development and marketing operations to enhance market presence and new revenue generation.
  • Led Business Development Executives in negotiating Cooperative Research and Development Agreements over entire time period at Argonne.
  • Assisted on Business Development, Marketing Activities and overseen the Roll-out of several successful e procurement implementations.
  • Developed and implemented marketing, brand identity and public relations strategies to support the business development activities.
  • Developed and implemented Associate and Junior Shareholder Marketing & Business Development Program and regularly led training sessions.
  • Create and implement a marketing/business development budget and continually monitor progress, remaining within budgetary constraints.
  • Elaborated a marketing study linked to an international business development project with a team of 9 members
  • Directed and oversaw Acuity's marketing, business development and communication policies, objectives and initiatives.

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2. Company Website

high Demand
Here's how Company Website is used in Business Development And Marketing Manager jobs:
  • Controlled and updated company website and incorporate search engine optimization to attract more customers.
  • Maintain company websites and social media sites with current company information and correspondence.
  • Spearhead project team for company website overhaul, including branding, live web streaming, and UX / UI integration.
  • Draft and produce all marketing material and collateral, as well as manage social media accounts and company website.
  • Redesigned company website and created sales team training materials improving product and service brand recognition by 80 percent.
  • Led integration of company website with Scene7, an image and video host provider delivering greater functionality.
  • Oversee SEM strategies and tactics to increase exposure and traffic to the company website.
  • Appointed project manager to redevelopment and launch a new company website.
  • Managed, created, designed, launched and updated company website.
  • Prepare and update information on company website and social media website.
  • Designed, managed, and provided content for company website.
  • Created over 60% of banners for company website.
  • Updated company website text, keywords & images.
  • Updated company website and social media accounts.
  • Edited and maintained company website.
  • Created and launched a company website
  • Developed initial company website from content development to html design.
  • Branded the Company and designed the Logo - Strategic Business Planning, Financing, and On-Boarding new Employees - Designed Company Website
  • Developed and maintained company websites: www.Cruisin.net and www.AlumniVacations.com.

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3. New Product Development

high Demand
Here's how New Product Development is used in Business Development And Marketing Manager jobs:
  • Maintained product and new product development databases.
  • Provided corporate direction for worldwide marketing plans / programs and conducted market research for marketing strategy and new product development.
  • Gained Extensive knowledge of New Product Development, Project management planning, organizing and documentation skills.
  • Initiated and led Stage-gate new product development projects with sales potential of $10MM annually.
  • Assist in the conceptualization, design and cost review of new product development.
  • Directed the activities of New Product Development project engineering team.
  • Led cross-functional team for new product development.
  • Maintained new product development process with distribution sales channels andenergy management firms.
  • Delivered immediate results after development within first year by expansion into new business markets via new product development (i.e.

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4. Strategic Partnerships

high Demand
Here's how Strategic Partnerships is used in Business Development And Marketing Manager jobs:
  • Created, developed and executed special programs and strategic partnerships to generating new, non-traditional corporate revenue.
  • Developed strategic partnerships and business alliances with major power generation developers.
  • Utilized customer database and networking events to build strategic partnerships.
  • Developed strategic partnerships to implement sales in complementary market.
  • Developed and deployed GEG 2.0 which defines new aspirations and strategic transformation of business model, product portfolio and strategic partnerships.
  • Exceeded revenue targets by $1 million dollars strengthening value proposition, growing strategic partnerships and developing existing accounts.
  • Work effectively and efficiently with internal cross-functional teams such as Media Buying and Strategic Partnerships, IT and Product Development
  • Established a strong regional and national presence for the conference through development of strategic partnerships.
  • Created strategic partnerships with regional & national companies to help increase market presence.
  • Seek and attend networking events leading to new clients and strategic partnerships.
  • Develop long-term strategic partnerships in support of the organization's key markets.
  • Developed strategic partnerships with local events, media outlets and NFP organizations.
  • Develop business case for M&A candidates and strategic partnerships.
  • Created and implemented new revenue opportunities including marketing campaigns, advertising, promotions, sponsorships and strategic partnerships.
  • Managed RFP process by tracking opportunities, developing strategic partnerships, maximizing collaborative opportunities at pre-bid meetings.
  • Initiated and managed strategic partnerships and influencers to acquire new business.
  • Leverage network to make introductions within strategic partnerships CASHE Communications Chair (2015-2017) SMPS Website Chair (2015-2017)
  • Led multi-faceted marketing projects and strategic partnerships to support new program launches.
  • Developed Strategic Partnerships and Alliances with ENTs and hospitals.

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5. Revenue Growth

high Demand
Here's how Revenue Growth is used in Business Development And Marketing Manager jobs:
  • Generated annual revenue growth potential of 300% by securing a Tier 1 Original Equipment Manufacturer (OEM) contract.
  • Designed and executed a global strategy that resulted in 13% YTY System z influenced revenue growth.
  • Created and managed the launch of several new products providing double digit revenue growth and market expansion.
  • Averaged $8M/year in new market sales for tope line revenue growth.
  • Worked internally to deliver cross-platform digital technology products that drove revenue growth by providing project, platform and program management support.
  • Developed business models to effectively train sales teams on new product offerings, ultimately increasing market penetration and overall revenue growth.

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6. Market Research

high Demand
Here's how Market Research is used in Business Development And Marketing Manager jobs:
  • Developed and continuously tracked competitive market research (price/product) and developed reports and analysis for targeting new developments and acquisitions.
  • Developed pricing strategy and value proposition through primary market research and Customer Value Analysis with Gale Consulting.
  • Managed market research to identify and prioritize new product opportunities, focusing on overlooked and emerging markets.
  • Conduct market research and analysis targeting areas of growth potential to optimize overall sales performance.
  • Conducted in-depth market research and competitive analyses to determine industry and market trends.
  • Organize and execute computer-based market research for competitive intelligence and industry/market analysis.
  • Identified potential markets through performing in-depth market research and competitive analyses.
  • Conducted market research and competitive analyses.
  • Conducted market research/analysis in the areas of SDN/NFV, SDI, DC/Cloud, Big Data, automation, security, etc.
  • Perform market research and market trend reports for various target markets; develop strategies to penetrate markets and develop cost estimates.
  • Conduct competitive intelligence and market research; create and edit sales content; write and edit articles for blog.
  • Attended planning meetings and engaged in digital market research to produce promotional products for existing and new business.
  • Conducted market research and competitive pricing analysis, setting prices, sales targets and performance goals.
  • Design, develop and direct marketing plans and strategies, budgets, and market research analysis.
  • Managed division's market communications, market research and planning functions with staff of four employees.
  • Identified, developed, and evaluated marketing strategy based on market research and SWOT analysis.
  • Participated in product development, custom package design, category management, and market research.
  • Conducted market research to identify the best ways to promote and advertise services and features.
  • Planned and carried out local, regional, and national market research and analyses.
  • Developed market research, size, business model, and cost and price guidelines.

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7. Online

high Demand
Here's how Online is used in Business Development And Marketing Manager jobs:
  • Helped businesses accelerate their social media presence by utilizing online tools to maximize brand visibility to develop strong relationships and engagement.
  • Managed overall marketing budget, including online and print campaigns, promotional marketing materials, and event participation and exhibition.
  • Planned and executed online and offline marketing programs for electronics industry publications to improve performance and reduce cost-per-customer.
  • Researched and prepared comprehensive requests for information for key global customers, including online reverse auction event.
  • Project manager for e-commerce capability which enabled students to autonomously register for and pay for courses online.
  • Promoted and sold high-end online proctoring and authentication services to C-level executives at colleges and universities.
  • Designed all tracking, auditing and payment support facilities requisite for successful online marketing initiatives.
  • Created additional revenue streams by developing marketing materials, identifying print and online advertising opportunities.
  • Conducted end-user focus groups to explore use case scenarios and requirements for enhanced online environments.
  • Developed implementation schedules for all marketing and promotions initiatives including offline and online activities.
  • Oversee online marketplace operations to build sustained business and find emerging new market opportunities.
  • Developed online and traditional marketing strategies for clients and within the organization.
  • Conceptualized and developed long- and short-term online and offline content strategy.
  • Content writing and creating strategic marketing campaigns online and traditional.
  • Track online reviews to recommend service and operational improvements.
  • Credited for redesigning and executing Stakeholder Power online newsletter.
  • Streamlined client/business communication via online feedback forms.
  • Managed and maintained $12 million marketing budget for BigStar.com, an online content and retail website focused on filmed entertainment.
  • Coordinate different kinds of projects with several departments internally including creative services, consumer, online, and advertising sales marketing.
  • Developed consistent messaging and promotional offers within all channels - online, direct mail, radio, TV and print ads.

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8. Email

high Demand
Here's how Email is used in Business Development And Marketing Manager jobs:
  • Increased brand awareness to build relationships to drive sales-implemented prospecting program-email/mail campaigns to 1400+-website redesign and upkeep*Organized participation for trade shows.
  • Owned and managed email campaign program from scheduling, creative development, internal project management to performance measurement.
  • Created and implemented a digital marketing strategy utilizing search engine optimization, website management, email blasts.
  • Managed email marketing campaigns which included developing email content and scheduling distribution to the membership database.
  • Introduced new monthly email newsletter that improved client communications and promoted referrals.
  • Used email-marketing strategies to achieve lead-generation goal of opening new business.
  • Authored and published monthly newsletters and marketing emails.
  • Develop and execute marketing plans and strategy for auto dealer clients utilizing direct mail, email, telephony and digital assets.
  • Execute PR, advertising and DRIP campaigns, utilizing email communications, video marketing and media agencies as warranted.
  • Created website for new business sector, developed content, and created email marketing campaign to introduce the site.
  • Increased website traffic by 20% from previous year managing all website content, blog, and newsletter/email marketing.
  • Designed email campaigns and strategy to effectively communicate to employees, partnerships, customers, and prospects.
  • Planned and executed all web, marketing, database, email, public relations and advertising campaigns.
  • Lead development of various social media programs, communicating with target audiences via Facebook/Twitter and email.
  • Lead generation, informational sales content through presentations, direct mail, email, digital media.
  • Assisted in the integration of email marketing as a mainstream channel for communications and lead generation.
  • Executed programs including web development, direct mail, email campaigns, member communications and promotions.
  • Manage and develop all marketing content, email marketing, drip campaigns & lead nurturing.
  • Create and develop email marketing strategy, with a focus on creating creative visual campaigns.
  • Maintain email marketing database, with a focus on targeting unique audience demographics.

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9. Customer Service

high Demand
Here's how Customer Service is used in Business Development And Marketing Manager jobs:
  • Managed 4 customer service representatives tasked with scheduling appointments, researching vehicle information for potential customers, and provided customer follow-up.
  • Create and implement customer service policy and procedures to facilitate new customer and distributor acquisition and retention.
  • Handled all customer service-related issues between two large financial institutions, including Office of the President escalations.
  • Managed retail operational procedures including manuals and scripts for customer service representatives
  • Provided exceptional customer service, marketing and operations skills.
  • Managed customer service outreach for rural economic development initiatives.
  • General office management functions and customer service
  • Pitched and later implemented the first customer service team, providing goals, training, and oversight of a small team.
  • Provided exceptional customer service (customers and employees) that led to repeat business and long-term trusting professional and personal relationships.
  • Utilized strong customer service skills to implement a high-quality client experience, as well as foster a culture of employee excellence.
  • Led customer service efforts and developed escalation procedures for complete client satisfaction; handled Tier II and III client support issues.
  • Managed my existing distributors by providing outstanding customer service, innovative ideas, and quality products at the lowest prices.
  • Attracted, developed and retained top sales, marketing and client customer service talent and built cohesive and cross-functional team.
  • Managed customer service and serve as central point of contact for escalations, product implementation, and training.
  • Total employment is 25 full-time, with seven on the sales, marketing and customer service team.
  • Execute the additional duties as IT Support, Customer Service Supervisor, Logistics, and Quality Control.
  • Managed and mentored sales, marketing and customer service teams to support an exceptional client experience.
  • Serve as first line of customer service while overseeing inventory, bookkeeping, and accounting.
  • Trained and assisted employees in Effective Customer Service, Cross-Selling, and Creative Problem Solving.
  • Recruited & trained new employees for Sales, Customer Service, Safety & procedures.

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10. Trade Shows

high Demand
Here's how Trade Shows is used in Business Development And Marketing Manager jobs:
  • Participated in development of advertising, marketing communications materials and represent Laser Systems at Industry Trade Shows.
  • Presented company at major trade shows/events, continually cultivating relationships with prospects and clients.
  • Delivered sales and marketing presentations internally and externally; organized/manned trade shows.
  • Presented marketing and technical presentations at technical conferences and trade shows worldwide.
  • Created marketing communications material and led industry trade shows and conferences.
  • Managed trade shows and conferences, including development of conference literature.
  • Participated in promotional trunk shows and regional/national trade shows.
  • Run company trade shows at select NYC &NJ trade shows; arrange design, handle lead retrieval, produce handouts.
  • Developed, planned, and executed various partnership and outbound marketing activities, including trade shows, conferences and customer events.
  • Spear head trade shows to build a solid network of vendors for our purchasing department, and potential clients.
  • Conducted key meetings at target industry trade shows always resulting in evaluation by and communication with prospective clients.
  • Attended trade shows, networking events, contacted IT managers and set up consultations with our engineers.
  • Developed & tracked budget & invoices for marketing including digital, trade shows, printers & advertising.
  • Managed all US trade shows including selection of events, logistics, set up and exhibits.
  • Planned, prepared and managed marketing events including trade shows, demos and table top shows.
  • Presented the company in various trade shows, conferences and networking events to promote featured products.
  • Negotiated, coordinated and approved all advertising for catalogs, trade shows and magazine publications.
  • Designed and created marketing collateral for sales meetings, trade shows and direct mail pieces.
  • Joint activities included web casts, white papers, trade shows, and joint advertising.
  • Presented capabilities to worldwide client base through trade shows, brochures, and magazine advertising.

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11. Market Share

high Demand
Here's how Market Share is used in Business Development And Marketing Manager jobs:
  • Analyzed market data, identified new opportunities, and developed sales/marketing plans for increased revenue and regaining market share.
  • Directed successful delivery of customer focused sales programs resulting in increased market share.
  • Cultivated relationships with new and existing hospitals which increased market share.
  • Developed successful co-branding marketing campaigns with suppliers and local vendors, measurably increasing daily traffic, market share and sales.
  • Created direct marketing strategy for natural gas and electricity offers that achieved over 50% market share among 11 competitors.
  • Worked closely with Medicare Advantage health plans to maintain and grow market share by more than 5% annually.
  • Broaden market share and achieve set goals by establishing strategies, presentations, and service programs for referrals.
  • Reversed slide in sales and market share reversing 5 point market share deficit to 5 point gain.
  • Expanded market share 1% by developing industry partners designed to drive sales and brand advocacy.
  • Developed marketing strategies to identify market and consumer demands for increased sales and market share.
  • Pursued new business partnership opportunities to increase product market share and brand awareness.
  • Expand market share by working in tandem with Operations and train crew.
  • Achieved # 1 digital camera market share spot in Venezuela in 2007.
  • Developed and implemented strategies to grow organization's business and market share.
  • Develop and increase market share of OBC (On-Board Courier) business.
  • Maximize profits and / or market share while ensuring customer satisfaction.
  • Gain market share to meet company revenue and gross margin expectations.
  • Increased market share to 25% and received 2004 Supplier Award.
  • Develop business strategies to gain opportunities and increase market share.
  • Analyzed key AMS market share drivers and competitive insights.

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12. CRM

high Demand
Here's how CRM is used in Business Development And Marketing Manager jobs:
  • Negotiated client contracts between studios and agencies by developing detail-oriented CRM practices resulting in positive brand recognition and revenue growth.
  • Initiated and grew relationships with C-level executives at potential client organizations using CRM and LinkedIn Sales Navigator.
  • Developed inaugural BPI CRM Oracle solution based on extensive research and collaboration with cross-functional teams.
  • Developed implementation plans for installation of Pivotal CRM software, including database layout.
  • Managed CRM systems and developed customized reports for management team.
  • Provided project/product marketing management for existing products utilizing CRM and Voice of Customer (VOC) techniques servicing key global accounts.
  • Developed and implemented a Loyalty/CRM tracking research among key clients and distributors to help identify and manage areas of opportunities.
  • Managed the business development database of over 5,000 clients on Microsoft Dynamics/CRM to ensure that client expectations were met.
  • Implemented a CRM system and built an acquisition strategy that accounted for a third of all new customers.
  • Implemented $200K Customer Relationship Management (CRM) initiative to dealer network by leading 12 external consultants.
  • Managed CRM database and small team of Telemarketers on generation of sales leads for multiple branches.
  • Developed and maintained all CRM databases, websites, blog sites and social media outlets.
  • Co-authored NetSuite CRM manual for sales department, used as a template by other departments.
  • Revamped website, created content for social media platform, and maintained CRM platform.
  • Maintained an accurate sales pipeline within CRM system to ensure reporting metrics were achieved.
  • Created a cloud CRM database for use in generating lead and sales opportunities.
  • Key to successful development and implementation of the firm's first CRM system.
  • Utilized SugarCRM to establish, capture, and track leads.
  • Track leads in CRM software with project dashboard and database.
  • Used CRM tracking and open communications to maximize results.

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13. New Clients

high Demand
Here's how New Clients is used in Business Development And Marketing Manager jobs:
  • Expanded business activities to include consumer advertising, direct mail marketing, radio/TV ads and other diverse services to new clients.
  • Demonstrated ability to maintain successful consultant relationships with key C- level decision makers to renew clients over 4 years.
  • Introduced new clients to company by implementing new marketing strategies and expanding reach into new market sectors.
  • Introduced the firm to potential new clients while simultaneously nurturing long-term relationships with our current clients.
  • Lead generation for open houses resulted in turnouts exceeding goals and creating new clients.
  • Maintained current clients, as well as bringing in new clients.
  • Pursued New Clients/Sales Opportunities and Cultivated Alliances to Grow Sales Revenues.
  • Implemented new marketing strategies to capture market channels with new clients.
  • Implement innovative marketing techniques to generate new leads and new clients.
  • Increased capture ratio (new clients and referrals).
  • Develop and improve relationships with new clients.
  • Attracted new clients and established partnerships.

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14. Sales Goals

high Demand
Here's how Sales Goals is used in Business Development And Marketing Manager jobs:
  • Build market territory by Prospecting, Researching, Cold calling & soliciting new businesses to achieve personal sales goals.
  • Monitor customer preferences to determine focus of sales efforts and reaching sales goals monthly.
  • Process and manage all purchase orders, tracking commissions to reach sales goals.
  • Exceeded sales goals for display ad impressions and revenue of $4m annually.
  • Developed eight national territories working with Regional Managers to achieve sales goals.
  • Exceeded the assigned direct marketing sales goals 50%.
  • Set and surpassed sales goals both years.
  • Set sales goals and four week call cycles.
  • Meet and exceed regional sales goals.Consistently adapt to busniness needs and plan for future needs.Ensure constant region growth.

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15. RFP

average Demand
Here's how RFP is used in Business Development And Marketing Manager jobs:
  • Researched industry trends and developed marketing materials including advertising, brochures, qualification packets and RFP responses.
  • Experience reading, interpreting, analyzing, and developing formal written responses to government requests for proposals (RFP's).
  • Supported business development efforts by developing RFP responses, pitches and brochures, and planning sponsorship, conference and presentation opportunities.
  • Focused sales and RFP efforts on projects that promised the best potential viability or represented the possibility for subsequent business.
  • Worked with team members from Fortune 500 companies to write and edit technical management proposals in response to RFP's.
  • Evaluate RFP opportunities and draft compelling pitches and proposals that communicate the firm s strengths, experience and capabilities.
  • Drafted Quotes and Proposals in response to RFQ's & RFP's, updated and revised pricing structure.
  • Drafted RFP responses and worked with attorney teams to prepare them for pitches with potential or existing clients.
  • Supported field sales org for introduction of new PACS archival product- increased RFP responses, unsolicited proposals.
  • Lead efforts in the development of sales presentations, RFP responses and marketing materials.
  • Directed extensive search, interview and RFP process to secure brand advertising agency.
  • Conducted negotiations/contract reviews, handled RFP s with manufacturing and broadband device companies.
  • Write RFI/RFP responses, case studies, agency capabilities decks and presentations.
  • Led RFP presentations, client communications, market analysis and research.
  • Coordinated the development of responses to RFP's and RFI's.
  • Worked on RFP's, and client pitches and presentations.
  • Managed all aspects of RFP and SOQ proposal generation.
  • Directed RFP responses on environmental compliance and ESA listings.
  • Generated formal RFP/RFI responses for potential partners.
  • Prepared RFP documents for vendors.

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16. SEO

average Demand
Here's how SEO is used in Business Development And Marketing Manager jobs:
  • Executed integrated marketing strategies incorporating social strategies and production of digital content for SEO to increase user traffic over 20%.
  • Drive the development and execution of marketing programs that include SEO/SEM, social networking and messaging automation.
  • Cultivated contests and campaigns to increase referrals of new patients and reviews to build credibility and SEO.
  • Developed campaigns, SEO analyzing, proposal reviews, and repeated updates of social media.
  • Performed competitor SEO research to continue to help reinvent the overall company mission.
  • Work closely with SEO manager to optimize site content for organic search rankings.
  • Negotiated several closeout sales, generating additional revenue in excess of $400k.
  • Instruct marketing firm responsible for blog content regarding new initiatives and maximizing SEO.
  • Implemented and tested landing pages with targeted keywords to use for SEO.
  • Assist and oversee implementation and launch of websites and SEO campaigns.
  • Created, analyzed and managed SEM campaigns and SEO processes.
  • Implemented new SEO/SEM strategy, technology, & techniques.
  • Manage digital presence: SEO/SEM & Social Media.
  • Increased website traffic by more than 800% in three month by improving SEO and implementing inbound marketing campaigns.
  • Implemented inbound marketing strategy and marketing automation tools to increase SEO, blogs, landing pages and webinars.
  • Used SEO, Adwords, Keywords, and other E-Marketing tools to bring in traffic.
  • Oversee development of custom eCommerce software including programming, banking, architecture and SEO tools.
  • Manage relationships with external technology groups and insure that SEO best practices are followed.
  • Organized Google Adwords, website SEO, PPC campaigns, and Amazon storefront.
  • Utilized Google Adwords, Analytics, and SEO to maximize number of visitors and reduce advertising spend.

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17. Press Releases

average Demand
Here's how Press Releases is used in Business Development And Marketing Manager jobs:
  • Designed promotional materials including brochures and press releases.
  • Created internal and external digital business communications materials including: technical case studies, brochures, white papers and press releases.
  • Created press releases for the introduction of the first North American manufactured 280mm pro-street model from PCC and BMC.
  • Worked with agencies in photo shoots, new marketing material and press releases Developed and managed marketing budget
  • Created and distributed RFP materials, press releases, newsletters and legislative updates, and marketing collateral.
  • Produced and distributed press releases to local news sources in the Denver and Roaring Fork Valley markets.
  • Created all public relations materials including press releases and key interview talking points.
  • Developed and produced high quality marketing materials for trade magazines and press releases.
  • Supported corporate marketing in the creation of presentations, collateral and press releases.
  • Implement new marketing and social media strategies, press releases and newsletters.
  • Crafted monthly newsletters and press releases as needed.
  • Created ads, articles, press releases.
  • Prepared and produced numerous press releases.
  • Create and write the copy of case studies, press releases, website content, and more.
  • Managed website development, market research activities, press releases and coordinated sponsorships.

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18. Facebook

average Demand
Here's how Facebook is used in Business Development And Marketing Manager jobs:
  • Manage and execute Facebook advertising across all new businesses.
  • Design and manage multiple team social media accounts including Facebook (100% increase since hire), Twitter and YouTube.
  • Cut $50,000 from traditional methods to fund an increase in digital media exposure which included Facebook, Google and YouTube.
  • Collaborated in the development, management, and maintenance of company's intranet, and managed Facebook and LinkedIn pages.
  • Build and manage web presence, including Facebook account and other social media business, such as LINE.
  • Manage creation and content for social media outlets including LinkedIn, Facebook, Twitter and Constant Contact.
  • Work with Marketing to launch JJX website content, Facebook page and social media presence.
  • Create and manage Social Media sites, postings and connections ~ Linked In, Facebook.
  • Developed and maintained website and social media accounts (Facebook, YouTube and LinkedIn).
  • Managed all social networking activities (Facebook, Twitter, Yelp, etc.).
  • Created promotional video and posted on social media such as LinkedIn and Facebook.
  • Manage social media communications (Facebook, Twitter, LinkedIn, etc.)
  • Implemented a social media platform with the addition of Facebook and LinkedIn.
  • Create, manage, budget Google AdWords Express and Facebook Ad campaigns.
  • Increased fan base on Facebook to 10,030 in one year.
  • Delivered highly effective Facebook and Twitter campaigns, growing sales.
  • Designed Facebook Ads for optimal performance through split testing.
  • Managed and designed Facebook Ads.
  • Used social media to increase Facebook Fan base of SCCU 351% in 2010 and 285% in 2011.
  • Developed and maintained content for Vonage Business Solutions Facebook pages.

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19. Client Relationships

average Demand
Here's how Client Relationships is used in Business Development And Marketing Manager jobs:
  • Designed and implemented customized marketing programs, formulated lead generation initiatives, and developed and managed client relationships.
  • Managed client relationships and worked with analysts to understand research needs to deliver customized research offerings.
  • Led operations for customer oriented initiatives for client engagement, client relationships improvement and client retention.
  • Increase Production of Existing Accounts, Develop New Client Relationships and Increase Account Base on a Monthly Basis.
  • Helped to improve client relationships, strengthen market positions and carve out competitive advantages to achieve long-term value.
  • Generate qualified leads from new client relationships and by expanding the company's footprint within existing accounts.
  • Optimized marketing to prospects and management of client relationships by defining customer segments and product bundles.
  • Pursued new business and worked closely with principals to cultivate and maintain client relationships.
  • Developed deep client relationships with all stakeholders and expansion of software and services business.
  • Developed and maintained client relationships while staying current with frequently changing industry trends.
  • Seek out and develop new client relationships and opportunities for project partnerships.
  • Worked to create value for my company by developing long-term client relationships.
  • Maintain and grow existing client relationships via networking and industry conferences.
  • Develop and manage client relationships with business owners.
  • Develop and maintain networking and client relationships.
  • Develop and grow new client relationships.

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20. Internet

average Demand
Here's how Internet is used in Business Development And Marketing Manager jobs:
  • Targeted key industry personnel and publications and presented promotional press releases and product samples for magazine publication and internet editorial review.
  • Maximized sales initiatives for this start-up Internet directory advertising firm known nationally for its innovative pay per call services.
  • Generated initial business plan and gained management approval for launch of new business unit targeting internet networking and VoIP.
  • Managed corporate marketing communications for an Internet-based technology company.
  • Demonstrated products in support of Israeli start up company's Smart Card and Reader based, integrated Internet Security Encryption protocol.
  • Developed, sold, and managed major accounts for internet auction ASP service promoted by the Classified Ventures newspaper publishing consortium.
  • Launched the international Internet fax service and software contributing 90% of corporate revenue enabling the IPO of this start-up.
  • Secured advertisement placements on all marketing channels including radio, television, Internet, and print publications.
  • Created new ways of utilizing the Internet to improve marketing and branding exposure for emerging technologies.
  • Create, develop and market Internet, voice, data and mobile services to business markets.
  • Pioneered electronic software downloads (ESD) on the Internet with SUN and other vendors.
  • Negotiated the acquisition of a third party Internet Protocol product portfolio to expand product offering.
  • Managed Business Development Center, including all Internet sales leads and working closely with customers.
  • Designed and set up 1st generation internet store with Search Engine Optimization and Marketing.
  • Managed distribution of jewelry in museum shops, internet sites, boutiques and distributors.
  • Managed technical support and handle escalation including user internet, desktop and network support.
  • Design and coordinate marketing campaigns to promote software across the internet.
  • Designed newspaper ads, radio ads, and maintained Internet site.
  • Managed launch and store operations for our client, Clear Internet.
  • Helped launch Internet presence; edited content.

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21. New Accounts

average Demand
Here's how New Accounts is used in Business Development And Marketing Manager jobs:
  • Assumed full responsibility for Business Development in 2011, and increased Business Partner relationships and new accounts by 141%.
  • Opened over 20 new accounts; driving increased sales revenue, exceeding specified target by 24%.
  • Attracted over 50 plus new accounts to get a record high total of 200 accounts.
  • Secure new accounts via cold calling, email, customer on-site presentations and trade shows.
  • Opened fresh sales streams and attained new accounts that elevated financial viability and market velocity.
  • Led company in conversion of new accounts 2005-2006.
  • Establish new accounts and strengthen current relationships.
  • Averaged 89 new accounts per year.
  • Approach and develop new accounts.
  • Exceeded 2013 new account goals by 20%, a 346% increase over 2012 new accounts.

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22. ROI

average Demand
Here's how ROI is used in Business Development And Marketing Manager jobs:
  • Created ROI user scenarios and B/E analysis to develop recommendations supported by primary and secondary research data.
  • Manage all enterprise-level trade show and association participation with measurable ROI.
  • Commercialized a gastrointestinal health product and a food diagnostic service.
  • Developed and executed ROI models for international partner program.
  • Establish target response rates, conversion rates and ROI for all programs and track against results for analysis and campaign optimization.
  • Identified and analyzed ROI maximizing business models for paid distribution of eBay's WAP site, mobile and tablet applications.
  • Provided the team with an in-depth go-to-market strategy and tracked spending including Marketing Return on Investment (MROI) measures.
  • Generate department forecasting, budgeting, ROI, Inventory management reports in accordance with quarterly and yearly goals.
  • Analyzed of market trends, including ROI and demographics related current clients, client retention and potential clients.
  • Managed relationships with Detroit Red Wings, Detroit Pistons, Detroit Tigers, & DTE and retail customers.
  • Define scope and negotiate pricing to ensure optimum use of $1million budget and determine ROI.
  • Developed and tracked effectiveness and quality of marketing efforts to determine success criteria & ROI.
  • Create and direct sponsor marketing plans, ROI presentations, and Market analysis schematics.
  • Developed virtual and print media campaigns as well as ad copy and tracked ROI.
  • Assisted with management of acquisition-focused and ROI-driven corporate search engine marketing (SEM) campaigns
  • Provide ROI and campaign reports to senior level management for evaluation and future planning.
  • Developed and led continuous monitoring and analysis of new target activity and ROI.
  • Worked on every detail including financial, graphics, logistics, and ROI.
  • Prepared 2015 Marketing Budget, analyzing the ROI on each sponsorship opportunity.
  • Direct sales to these accounts involving screen printed and embroidered products.

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23. Special Events

average Demand
Here's how Special Events is used in Business Development And Marketing Manager jobs:
  • Developed and implemented client relations initiatives including client development activities, skills training and special events.
  • Manage community outreach activities and special events.
  • Oversee and support committees; Church Relations, Development, Public Relations, Volunteers Relations, Special Events and Prospect Research.
  • Established business development and marketing plans, expanded community involvement, and designed special events for a 98-member law firm.
  • Managed exhibit trade/air shows, conferences, executive visits, special events and product demonstrations, evaluations, and deliveries.
  • Full responsibility for trade shows, VIP and special events, charitable donations, and celebrity and product placement.
  • Worked alongside the Business Director as the point person for all marketing initiatives, leasing and special events.
  • Planned, coordinated and executed departmental programs, special events, meetings and workshops.
  • Planned and managed corporate, client, charity and employee special events.
  • Directed meetings, presentations, and special events.
  • Coordinate all Trade Shows and Special Events
  • Managed seminars and special events.
  • Planned, organized and implemented company-attended trade shows/ conferences, corporate meetings, and client special events.
  • Worked closely with various volunteer groups, special events, fundraising and annual parties.

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24. Twitter

average Demand
Here's how Twitter is used in Business Development And Marketing Manager jobs:
  • Launched the Seattle Twitter site- used to communicate launches, news, and as a lead generation tool.
  • Facilitate internal programs to educate professionals on LinkedIn, Twitter, social selling and employee advocacy tactics.
  • Developed Twitter account to 1,133 followers in the first year.
  • Launched social media presence on LinkedIn and Twitter.
  • Fire chasing Utilized live updated Twitter Feed from 5280 FIRE to secure large residential and commercial losses on the spot.
  • Assisted with social media best practices including, LinkedIn, Twitter, Podcasts, and Blogs.

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25. Customer Relationships

average Demand
Here's how Customer Relationships is used in Business Development And Marketing Manager jobs:
  • Create and publish high-quality marketing literature to build customer relationships, increase visibility and brand awareness while implementing cost savings.
  • Traveled to key accounts worldwide offering advanced applications solutions and developing strategic customer relationships.
  • Account executive; established and maintained customer relationships with past and current clients.
  • Created and cultivated customer relationships to promote and build PETEX awareness.
  • Coordinated laboratory trainings for customers to better understand the testing procedures for their products and strengthen customer relationships.
  • Managed customer relationships through performance-based accountability.

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26. Project Management

average Demand
Here's how Project Management is used in Business Development And Marketing Manager jobs:
  • Project management of digital footprint; take responsibility and ownership for development of list generation and customer portfolio.
  • Project Management responsibility for establishing a manufacturing plant in Mexico including location, costs and structure.
  • Hired to teach Brazilian engineering firms construction and project management for wireless communications.
  • Performed project management and estimating tasks as assigned.
  • Project management and product deployment exceeding client expectations.
  • Create innovative, informative sales proposal templates for special event and industrial applications, used daily by project management team.
  • Provide solution presentations focused on Share-Point Portal Server, Enterprise Project Management Server, MSDN, and Office System.
  • Worked side-by-side with CEO to create marketing plan, budget, promotions, forms, and overall project management.
  • Executed contract/project management at the U.S. Army CBRN School, Fort Leonard Wood, MO.
  • Provided project management in the planning, design and implementation of strategic business plans.
  • Project Management: Met crew, on-site, for start of job.
  • Have a proactive approach in developing customer portfolio in line with company requirements Undertake marketing research for project management.
  • Position requires excellent relationship skills, project management with multiple stakeholders, and extensive marketing communications planning and implementation.

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27. Healthcare

average Demand
Here's how Healthcare is used in Business Development And Marketing Manager jobs:
  • Created sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
  • Coordinated additional activities including presentations to hospitals, facilities and speaking opportunities with professional healthcare associations.
  • Managed public relations, marketing and administrative tasks for a healthcare-information technology company.
  • Managed account services for pharmaceutical/healthcare clients.
  • Recruited by large Global Architectural, Engineering Company to introduce Company services to and develop clients in the Phoenix Healthcare Market.
  • Hired as subject matter expert to overlay sales reps in the southeastern U.S., and consult with Sr. Healthcare Marketing Professionals.
  • Developed new business models, using a drug information database and a variety of healthcare information sources.
  • Implemented and managed revenue generating consulting opportunities within the Healthcare Provider services industry.CHIMITT GILMAN HOMCHICK, INC.
  • Improved change order process to reduce customer response times and improve customer satisfaction for healthcare business.
  • Developed the strategy for Healthcare Market penetration - a new market for Midwest Steel.
  • Specialized in staffing healthcare home, Senior Care Homes & Hospice Firms.
  • Maintain extensive knowledge of healthcare industry trends, research and technology.
  • Cultivated strong alliances with other healthcare companies.
  • Developed content for multiple global healthcare magazines and social mediia opportunities.
  • Service sales and solutions to property managers, maintenance supervisors, construction engineers, homebuilders, hospitals, and healthcare facilities.
  • Analyze and identify current market trends, competitors, micro and healthcare influencers in a potential client's market space.
  • Created marketing campaigns for healthcare, defense contractor, and energy markets that increased Gemalto brand awareness and generated leads.
  • Researched the healthcare market in the UAE and Egypt for potential buyers of electronic medical records (EMR) software.
  • Led a task force to establish the first 'Korea Healthcare Information Center' web site.
  • Presented to C-suite executives on business and healthcare trends, programs and serviceofferings.

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28. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Business Development And Marketing Manager jobs:
  • Performed competitive analysis, product pricing, positioning and penetration.
  • Performed competitive analysis of company strength and weakness.
  • Improved total quality and customer satisfaction through product testing, performance surveys, and competitive analysis of new and existing products.
  • Planned and executed capture management strategies, including: competitive analysis, teaming arrangements and negotiations, and win themes.
  • Perform market and competitive analysis, media purchasing, maintain social media presence, and create marketing collateral.
  • Provided sale channel support on bids and proposals, competitive analysis, sales strategies, and pricing guidelines.
  • Provided market research and competitive analysis of peer firms to determine market share position.
  • Mentored and developed a team tasked with performing a competitive analysis and implemented recommendations to defend market share and maintain growth.
  • Provided direction for brand positioning and market entry via consumer research, competitive analysis as well as consumer profiling.

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29. Customer Base

average Demand
Here's how Customer Base is used in Business Development And Marketing Manager jobs:
  • Identified and prioritized the target areas and global opportunities via competitive research and analysis of non-subscribing customer base.
  • Increased penetration into existing customer base markets, while maintaining high quality customer satisfaction and retention.
  • Maximized new product introduction to horizontal customer base to realize 100% year-over-year customer expansion.
  • Designed detailed business and strategic marketing plans for Global Services clients that resulted in 100% retention of assigned customer base.
  • Add new sale leads * Implemented inventory control procedures to effectively service the customer base including coordination of deliveries.
  • Attracted via advertising campaigns a loyal customer base for each class (at least 4 people).
  • Increased market-share nationally & increased sales of existing customer base 45% in two quarters
  • Increased outside sales force to expand territory and establish a broader customer base.
  • Developed and sent sales and service incentives to appropriate customer base.
  • Increased company customer base by 40% with expanding markets.
  • Transformed a non-existent client base into a loyal customer base.
  • Helped to increase the profile of customer base.
  • Managed contracts/heavy phone skills Responsible for customer base, admission/discharge procedures, Marketing/Sales, external and internal education while handling inquiries.
  • Manage hundreds of accounts and grow customer base through networking, tradeshows, referrals, cold calling and sales presentations.

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30. OEM

low Demand
Here's how OEM is used in Business Development And Marketing Manager jobs:
  • Directed worldwide marketing and sales of precision-engineered load lifting & cargo handling products to aerospace OEM's and international/domestic end users.
  • Provided demonstration properties to OEM platform marketing groups as well as engineering teams.
  • Developed relationships with OEM engineering to determine product strategies of the future.
  • Developed relationships with OEM divisional marketing groups and platform teams.
  • Structured and executed customer acquisition plan successfully establishing relationships with 40+ Tier I OEMs.
  • Secured additional revenue for both Panasonic and automotive OEMs.
  • Provided integrated manufacturing solutions for medical OEMs.
  • Created channel programs to help OEMs overcome development challenges and ecosystem barriers resulting in substantial growth of Intel notebook PC business.
  • Worked closely with OEMs, Visual Merchandising, and Product Groups & Retailers to remedy the Tablet PC Experience at Retail.
  • Compiled multiple design wins with start-up and OEM's -Manage product logistics for customer and their contract manufacturing.
  • Cultivated and built an impressive client network of OEMs, distributors, municipalities and power utility companies.
  • Worked with Surgeons and Orthopedic OEMs to design and develop products and submit them for FDA clearance.
  • Negotiated partnerships with Wind Turbine OEM s & land developers to utilize the Aeroscraft s services.
  • Secured multi-million dollar OEM contracts with Western Digital and Apple Computer.
  • Created and managed new Gaming Marketing process with 6 OEMs.
  • Worked with legal and OEMs to establish supplier agreements.

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31. Real Estate

low Demand
Here's how Real Estate is used in Business Development And Marketing Manager jobs:
  • Developed an effective event marketing strategy, generating real estate leads and community awareness.
  • Contracted with investors, tenants and real estate agents, analyzing data for rental rates and negotiating leases for best profit.
  • Procured new business, managed sales team and increased marketing for a top commercial real estate broker group.
  • Marketed and sold Home Staging Training classes to the Real Estate Community and Home Staging Entrepreneurs.
  • Managed the negotiation and search for prime retail property in the complex Polish real estate market.
  • Provide Nationwide Title, Escrow & Marketing Services to Mortgage & Real Estate professionals.
  • Monitored real estate market and created reports on changes, variations and trends.
  • Developed numerous successful listings, generating $5M+ in real estate sales.
  • Achieved 85% participation in annual real estate client and prospect event.

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32. Account Management

low Demand
Here's how Account Management is used in Business Development And Marketing Manager jobs:
  • Reviewed purchase history, developed pricing schedules, negotiated pricing and delivery and handled account management activity.
  • Initiate account management duties for prospective customers and maintain working relationships with client businesses.
  • Guided new market penetration and key account management for complex fabricated components and assemblies.
  • Identify business opportunities and nurture global business relationships supporting key account management team.
  • Key account management and liaison between strategic system integration partners and distributors.
  • Cultivated relationships with new and existing clients through account management.
  • Provided Strategic Consulting, including marketing plan & sales strategy development, Account management and renewal.
  • Account management of product and service related issues for existing and potential customers.
  • Key Account Management responsibilities for major national account (WB Mason).
  • Performed client-specific research, account management, and client support.
  • Account management for 100+ small businesses.
  • Provide strategic business-to-business account management to Arriba, a technical marketing, communications, and public relations organization.
  • Developed initial best practices for account management and successfully implemented systems for multi-state clients.
  • Strengthened account management by instituting a multi-tiered communications strategy.
  • Established and executed direct mail marketing campaigns * Market research and list generation * Contacted prospective new leads * Account management

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33. Promotional Materials

low Demand
Here's how Promotional Materials is used in Business Development And Marketing Manager jobs:
  • Instituted new marketing and sales aids including creation of promotional materials and advertising products.
  • Develop and manage marketing, advertising and promotional materials and activities.
  • Developed printing and promotional materials for several programs and Hospitals.
  • Created and implemented corporate promotional materials and events.
  • Photographed products for website and promotional materials.
  • Design Marketing Collateral and Promotional Materials.
  • Produced standards, guidelines, and image positioning for the corporate brand, marketing, and promotional materials.
  • Managed the development and production management of all MARCOM and promotional materials.

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34. Google Analytics

low Demand
Here's how Google Analytics is used in Business Development And Marketing Manager jobs:
  • Reviewed Google Analytics to enhance the development of company advertising campaigns and marketing goals.
  • Use Google Analytics to track, evaluate and report on site traffic.
  • Used Google Analytics to successfully track new visitors.
  • Tracked results using Google Analytics.
  • Implemented Google Analytics to track website conversions and interpret the data to make key spending decision in regards to recruitment channels.
  • Google Analytics) Resulting traffic increase led to an 11% increase in sales.

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35. Annual Sales

low Demand
Here's how Annual Sales is used in Business Development And Marketing Manager jobs:
  • Served as liaison between corporate headquarters and sale representatives by providing training, commission schedules and annual sales events.
  • Identified and attracted competitors' customers, adding $200,000 in annual sales for the Fused Silica product line.
  • Expanded sales 43% for eight different chemical product lines generating $30 million in annual sales.
  • Created and headed a new printers' sales department, generating over $300,000 in annual sales.
  • Launched one new product, which contributed to a 20% annual sales increase within four months.
  • Recognized for growing and developing a minimum of 15% of annual sales during tenure.
  • Established new Business Development Center responsible for $12 million in annual sales.
  • Coordinated the development of annual sales plans, budgets and performance targets.
  • Maintained responsibility for producing the annual sales target of $32M.
  • Developed and carried out the global annual sales business plan.
  • Company achieved annual sales record in 2015.
  • Manage a $250k annual sales/marketing budget.
  • Increased annual sales from $3 million $ 8 million and expanded gross profit levels from 32% to 55%.

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36. Strategic Plan

low Demand
Here's how Strategic Plan is used in Business Development And Marketing Manager jobs:
  • Provided key industry analysis and support information for corporate strategic planning and development programs.
  • Participated in global strategic planning efforts and generated strategy communication for all employees.
  • Supervised business development/marketing department and prepared the department's annual Strategic Plan.
  • Analyzed organizations strategic plans and products as they related to customer requirements.
  • Provide strategic planning input and program/project development for all outreach initiatives.
  • Developed company's overall marketing and strategic planning programs and corporate communications
  • Partnered with senior management in establishing strategic plans for business development.
  • Design long term corporate strategic plan for market emphasis, sales channels, acquisitions, product development, and corporate direction.
  • Assessed practice group marketing, business and professional development needs as they related to the overall strategic plan of the firm.
  • Assisted to develop, execute, and manage marketing/sales strategic plans with marketing initiatives designed to penetrate and grow targeted markets.
  • Led the strategic planning process in the eventual expansion of APCOM's manufacturing facilities into Asia (Nanjing, China).
  • Coordinate all aspects of quarterly and annual strategic planning meetings, including logistics, team building activities and goal setting.
  • Performed strategic planning and sales forecasting, defined marketing mix and implemented activities to increase sales growth and brand awareness.
  • Assisted executive team in strategic planning, funding strategy, creating systems, processes and controls to organize business activities.
  • Develop the entire product line life cycle from strategic planning to tactical activities guaranteeing a solid return of investment.
  • Conducted and evaluated market research to develop strategic plan, for business development along with sales and marketing strategies.
  • Manage the new business team process including lead screening, strategic planning, creative briefs, pitches and follow-up.
  • Developed and implemented annual marketing strategic plans, tactics, and resources necessary to achieve established goals.
  • Research sales forecasting and implement strategic planning to ensure profitability of products, lines, and services.
  • Led clients & cross-functional teams in strategic planning, design & construction processes for national architecture firms.

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37. Linkedin

low Demand
Here's how Linkedin is used in Business Development And Marketing Manager jobs:
  • Implemented social media, direct mail and telemarketing campaigns using LinkedIn and SalesView.
  • Qualified leads with Linkedin, Slideshare and Google+, prospected new and defined opportunities with existing.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.

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38. Business Units

low Demand
Here's how Business Units is used in Business Development And Marketing Manager jobs:
  • Designed channel strategy including splitting sales commission and product revenue across business units.
  • Managed marketing and sales goals and budgeting for business units.
  • Coordinated new federal business within various regions of Verizon; gained cooperation of several key sales personnel within various business units.
  • Identify and develop industrial opportunities with in other Waste Management business units and third party commercial, military and marina businesses.
  • Managed marketing and sales support efforts for several fast-growing business units while also representing company on charitable board of directors.
  • Evaluated poor performing company business units (divisions) to identify opportunities to redesign the business model and improve profitability.

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39. R

low Demand
Here's how R is used in Business Development And Marketing Manager jobs:
  • Developed and implemented Strategic Business Development Plan that resulted in new Member acquisition and expanded relationships with existing Members.
  • Developed and implemented several strategic initiatives to increase new membership, retain existing members and deepen member relationships.
  • Convinced colleagues to respect cultural differences and defined successful conditions with differed commercial negotiations with the customer.
  • Develop client and project related information to allow strategy formulation for a successful marketing approach.
  • Worked with Database Manager to develop and implement strategic data mining efforts and segmentation scheme
  • Developed graphic standards and overhauled existing proposal and brochure aesthetic to reinforce branding.
  • Develop opportunities to promote the Company's community goodwill and coordinate community relations.
  • Created product web sites and marketing materials resulting in quick company visibility.
  • Managed Business Development Marketing efforts for International and Domestic launch service markets.
  • Promoted to build Marketing and Business Development department under Chief Revenue Officer.
  • Positioned clients in industry events to increase company exposure and brand awareness.
  • Lead investigator for additional products targeting 3-D Endoscopy and Operating Room monitoring.
  • Work closely with client management to ensure marketing is properly implemented.
  • Identified business opportunities and forged strategic relationships to drive business growth.
  • Establish and foster business-to-business relationships with distributors and retail companies.
  • Managed product marketing resulting in development-to-launch time of four months.
  • Re-defined the product management function and launched innovative new products.
  • Gather comprehensive information on competitive activity and overall market conditions.
  • Developed and executed programmatic strategic course and planning processes.
  • Identify and acquired client relationships and new project opportunities.

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40. Sales Presentations

low Demand
Here's how Sales Presentations is used in Business Development And Marketing Manager jobs:
  • Delivered sales presentations to prospects.
  • Manage all marketing collateral used for lead generation, inbound marketing, events and sales presentations.
  • Planned and coordinated sales presentations to persuade and close business deals.
  • Created and gave technical and sales presentations.
  • Group sales presentations to businesses.
  • Managed distributor and select sales client relationships, including conducting meetings, creating and executing sales presentations, and executing negotiations.

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41. Graphic Design

low Demand
Here's how Graphic Design is used in Business Development And Marketing Manager jobs:
  • Managed the relationship and budget for external Public Relations consultants and graphic designers.
  • Supervised marketing support staff and graphic designer.
  • Led a cross-functional team of graphic designer, engineer, and data analyst to continually improve demand and revenue generation.
  • Created promotional marketing materials, technical writing, editing, and in-house graphic design services for project proposal submissions.
  • Write creative briefs and liaise with graphic designer and vendors on all collateral and direct marketing initiatives.
  • Produced copy and graphic design for all collateral, ads, and PR internal & external.
  • Project managed and hired individuals for specialized tasks (graphic design, web development).
  • Supervised projects of up to two internal graphic designers as well as an outside consultant.
  • Worked with graphic designers as needed on Public relations materials and events.

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42. C-Level

low Demand
Here's how C-Level is used in Business Development And Marketing Manager jobs:
  • Provided software development, maintenance, integration, and call-center consultation services to C-Level financial service executives.
  • Deliver presentations to prospective tenants and C-level executives.
  • Present agency capabilities to C-level executives.
  • Maintained and focused sales efforts with key client contacts within the C-level (CEO, COO, Presidents and Owners).
  • Generated new business from cold calls to D-and C-level executives, marketing efforts, trade and convention show presence.
  • Manage cross-functional teams and work with C-Level decision makers to coordinate sample approval, print proofs and draw downs.
  • Established an exceptional C-Level customer relationship by continuing the outreach and personal visits to various fortune 500 accounts.
  • Identified, qualified and prospected Bay Area businesses and C-level executives for audit, tax and advisory services.
  • Frequent presentations at the board level and direct daily interaction with C-level team.
  • Build and maintain relationships with vendors, clients and C-level executives.
  • Planned and managed customer and industry events to include: C-Level forums, solutions fairs and industry tradeshows.

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43. Potential Customers

low Demand
Here's how Potential Customers is used in Business Development And Marketing Manager jobs:
  • Developed and launched digital and social media campaigns to engage existing and potential customers.
  • Implemented marketing initiatives, campaigns and strategies to promote services/products to potential customers.
  • Trained and prepared key C level executives for critical meetings and interfaces with existing and potential customers and the media.
  • Developed 12 potential customers in 8 countries in under 2 years, for sales totaling over $410 mil.
  • Managed the redesign of website creative and content and implemented solutions to connect with potential customers.
  • Researched and helped develop additional sources of revenue, and potential customers.
  • Maintain key marketing contacts with existing and potential customers.
  • Developed a wide portfolio of future potential customers in North America and implemented distribution network among wholesaler.
  • Create a sales program for potential customers and establish market segments to promote businesses.

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44. HR

low Demand
Here's how HR is used in Business Development And Marketing Manager jobs:
  • Launched new products and alternative business models through market research, opportunity identification, competitive intelligence, and financial modeling.
  • Strengthened the product vision and empowered software development leads to deliver reliably and timely through efficient management of field priorities.
  • Created and oversaw sales strategy that utilized professional stylists as independent sales representatives in major cities throughout the country.
  • Support of the circulation department through the development of in-house promotional advertisements, circulation sales promotions and point-of-purchase materials.
  • Developed and maintained Fortune 500 clients through relationship selling and project execution in engineering, procurement and material management.
  • Organized and managed multiple targets consecutively from discovery/concept through bid/no bid decision and on through to completed proposals.
  • Cultivated and managed marketing campaigns with closed-loop direct marketing programs for vocational curriculum utilized throughout the airline industry.
  • Worked with school district superintendents, business managers, and other school administrators throughout Wisconsin and Minnesota.
  • Supported integration of lateral attorneys and new partners into firm through internal and external communication efforts.
  • Increased corporate name recognition and market share, through strategic planning and effective state-of-the-art marketing strategies.
  • Maintained vigilance of market trends and act accordingly generating product development models through financial analysis.
  • Leveraged consumer touch points through athlete endorsements, entertainment tie-ins and specialty retail promotions.
  • Source and strategically select products and accessory offerings through comprehensive analysis and market research.
  • Collaborated with team that facilitated shift in product legitimacy throughout Ultra High-Performance tire market.
  • Implemented interactive Virtual Student Orientation through leverage of partner's technology and IT integration.
  • Maintained highest level of communication and customer service throughout the entire home-buying process.
  • Improved media navigation through renovating online customer interface to simplify the customer experience.
  • Optimized and expanded successful lead generation process through development and management of team.
  • Developed and mentored direct reports through open communication, training and advancement opportunities.
  • Increased revenue consistently through after-sale follow-up, winning referrals and repeat business.

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45. Sales Process

low Demand
Here's how Sales Process is used in Business Development And Marketing Manager jobs:
  • Developed and implemented change management and sales process improvement efforts.
  • Streamlined the estimating, proposal and sales processes which reduced turnaround time and increased sales volume by ~7% annually.
  • Market Analysis, Brand Strategy & Positioning, Referral Sales process, Sales execution (B2B), SalesForce.com.
  • Conduct calls with established prospects to continue building relationships and keep the sales process moving forward.
  • Assist Business Development staff to drive the sales process to closure by providing expertise and materials.
  • Train and develop Global Sales Managers to effectively utilize sales process and train their teams.
  • Improved sales processes to better align with client buying cycles.
  • Defined objectives, goals and developed sales process.
  • Managed the diversity of cultures, subsidiary sales processes, customer requirements among AP countries, including Australia and New Zealand.
  • Led all phases of the sales processes including pro forma development, proposal creation and sales presentations.
  • Developed the sales process for lead generation including business proposals, webinars, and direct mail campaigns.
  • Improved closing techniques for inside sales team by developing a one-step sales process.
  • Managed sales process and analytics to successfully meet revenue goals.

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46. SEM

low Demand
Here's how SEM is used in Business Development And Marketing Manager jobs:
  • Monitor patient satisfaction indicators and facilitate improvements to raise scores in accordance with HCAHPS principles to directly impact Medicare reimbursements.
  • Developed media pitch and byline article concepts around thought leadership topics and vertical solutions disseminated to various communication channels.
  • Present clinical and financial data to medical directors and technology review committees to encourage reimbursement of technology.
  • Coordinated promotional mass mailing and advertising campaign to reach maximum Cooperative reimbursement dollars back from Toyota HQ
  • Collaborate with new business development division, performing reimbursement analysis on prospective company/product acquisitions.
  • Organize contact information in Excel and provide advisement on marketing and business correspondence.
  • Designed materials for business development and worked with magazine companies for advertisements layouts.
  • Drafted external and internal communications including website postings, advertisements and newsletter content.
  • Identify, coordinate and evaluate speaking opportunities at conferences and seminars.
  • Organized and hosted customer seminars highlighting top product manufacturers and distributors.
  • Designed and created sales catalog featuring vendor products and advertisements.
  • Developed and managed events including executive seminars and technical briefings.
  • Create promotional Marketing Ads and Senior/ Provider Newsletters semiannually.
  • Developed and ran regional export seminars across North America.
  • Developed business seminar format to introduce website to public.
  • Manage on-time production and dissemination of a quarterly newsletter.
  • Managed trade shows and event planning for company-sponsored seminars.
  • Assisted with developing investment seminars.
  • Designed information seminars for physicians.
  • Provided regular updates to investors, responded to Board of Directors data requests and assembled ongoing content for quarterly investor letters.

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47. Powerpoint

low Demand
Here's how Powerpoint is used in Business Development And Marketing Manager jobs:
  • Developed PowerPoint based stories, training bulletins, and articles for internal and external publication.
  • Reported to CEO and Senior Executives via PowerPoint presentations and quarterly reports.
  • Coordinate the creation of PowerPoint presentations and related material to support the organization's marketing efforts to external and internal customers.
  • Researched assigned topics to create PowerPoints in collaboration with senior management for presenting at board meetings and industry events.
  • Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, and seminar and exhibition banners.
  • Marketed and presented one-stop-shop sales approach, with Microsoft PowerPoint presentations, residential and commercial references, and testimony letters.

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48. Web Content

low Demand
Here's how Web Content is used in Business Development And Marketing Manager jobs:
  • Created SEO (Search Engine Optimized) web content designed to drive web traffic which led to higher membership rates.
  • Design, develop, write, and edit web content and copy.
  • Implement web content and SEO strategy to support client brands.
  • Migrated website to a content management solution enabling dynamic web content and enhancements resulting in reduced external programming costs.
  • Create, update and audit Web content by leveraging existing communication plans and develop future strategy initiatives.
  • Directed strategic e-marketing initiatives, including web content management, email marketing program and e-newsletters.

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49. B2C

low Demand
Here's how B2C is used in Business Development And Marketing Manager jobs:
  • Identify new business and guidance in the development of B2C and B2B client marketing strategies and plans.
  • Establish B2B, B2C secured telecommunication products to primarily Western Europe, Eastern Asia and the Americas.
  • Developed a uniform web presence and grew B2C social media communities across several networks.
  • Expanded existing accounts, closed new B2B and B2C business and extended brand reach.
  • Interview and recruit B2B and B2C sales team for market development and strategy implementation.
  • Developed B2B and B2C national acquisition/retention marketing campaigns designed to increase sales during defined television series launch windows.

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50. Contract Negotiations

low Demand
Here's how Contract Negotiations is used in Business Development And Marketing Manager jobs:
  • Conducted consultative sales proposals & presentations, contract negotiations, developed sales/marketing materials, strategies and campaigns, built referral network.
  • Led office and hotel developments including selection of potential operators, contract negotiations and market analysis increasing the projects resell value.
  • Prepared requirements definitions, provided product demonstrations, developed proposals and contract negotiations for select major accounts in the NW region.
  • Lead processes that include pipeline development, negotiating valuation and transaction terms, acquisitions, contract negotiations and integration planning.
  • Managed contract negotiations with Japanese partner and developed marketing plan for introducing toner resins to U.S. and European copier manufacturers.
  • Assumed leadership for strategic business planning, canvassing and cold-calling, joint venture development, technical presentations and contract negotiations.

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20 Most Common Skill for a Business Development And Marketing Manager

Business Development18.6%
Company Website12.4%
New Product Development9.5%
Strategic Partnerships9.1%
Revenue Growth7.8%
Market Research4.8%
Online4.5%
Email3.4%

Typical Skill-Sets Required For A Business Development And Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Business Development
Business Development
14.6%
14.6%
2
2
Company Website
Company Website
9.7%
9.7%
3
3
New Product Development
New Product Development
7.5%
7.5%
4
4
Strategic Partnerships
Strategic Partnerships
7.1%
7.1%
5
5
Revenue Growth
Revenue Growth
6.1%
6.1%
6
6
Market Research
Market Research
3.8%
3.8%
7
7
Online
Online
3.5%
3.5%
8
8
Email
Email
2.7%
2.7%
9
9
Customer Service
Customer Service
2.5%
2.5%
10
10
Trade Shows
Trade Shows
2.4%
2.4%
11
11
Market Share
Market Share
2.3%
2.3%
12
12
CRM
CRM
2.2%
2.2%
13
13
New Clients
New Clients
2.2%
2.2%
14
14
Sales Goals
Sales Goals
2.1%
2.1%
15
15
RFP
RFP
1.8%
1.8%
16
16
SEO
SEO
1.8%
1.8%
17
17
Press Releases
Press Releases
1.6%
1.6%
18
18
Facebook
Facebook
1.6%
1.6%
19
19
Client Relationships
Client Relationships
1.5%
1.5%
20
20
Internet
Internet
1.4%
1.4%
21
21
New Accounts
New Accounts
1.3%
1.3%
22
22
ROI
ROI
1.2%
1.2%
23
23
Special Events
Special Events
1.1%
1.1%
24
24
Twitter
Twitter
1.1%
1.1%
25
25
Customer Relationships
Customer Relationships
1.1%
1.1%
26
26
Project Management
Project Management
1.1%
1.1%
27
27
Healthcare
Healthcare
1%
1%
28
28
Competitive Analysis
Competitive Analysis
0.9%
0.9%
29
29
Customer Base
Customer Base
0.9%
0.9%
30
30
OEM
OEM
0.8%
0.8%
31
31
Real Estate
Real Estate
0.8%
0.8%
32
32
Account Management
Account Management
0.7%
0.7%
33
33
Promotional Materials
Promotional Materials
0.7%
0.7%
34
34
Google Analytics
Google Analytics
0.7%
0.7%
35
35
Annual Sales
Annual Sales
0.7%
0.7%
36
36
Strategic Plan
Strategic Plan
0.7%
0.7%
37
37
Linkedin
Linkedin
0.7%
0.7%
38
38
Business Units
Business Units
0.6%
0.6%
39
39
R
R
0.5%
0.5%
40
40
Sales Presentations
Sales Presentations
0.5%
0.5%
41
41
Graphic Design
Graphic Design
0.5%
0.5%
42
42
C-Level
C-Level
0.5%
0.5%
43
43
Potential Customers
Potential Customers
0.5%
0.5%
44
44
HR
HR
0.4%
0.4%
45
45
Sales Process
Sales Process
0.4%
0.4%
46
46
SEM
SEM
0.4%
0.4%
47
47
Powerpoint
Powerpoint
0.4%
0.4%
48
48
Web Content
Web Content
0.4%
0.4%
49
49
B2C
B2C
0.4%
0.4%
50
50
Contract Negotiations
Contract Negotiations
0.4%
0.4%

44,766 Business Development And Marketing Manager Jobs

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