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Job outlook for business development and marketing managers in the United States
Business development and marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected business development and marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for business development and marketing managers are projected over the next decade.
Business development and marketing manager salaries have increased 8% for business development and marketing managers in the last 5 years.
There are over 111,896 business development and marketing managers currently employed in the United States.
There are 182,239 active business development and marketing manager job openings in the US.
The average business development and marketing manager salary is $75,369.
Are business development and marketing manager jobs in demand?
Business development and marketing manager job and salary trends over time
Business development and marketing manager jobs over time
Business development and marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 111,896 | 0.03% |
| 2020 | 108,324 | 0.03% |
| 2019 | 106,000 | 0.03% |
| 2018 | 96,898 | 0.03% |
| 2017 | 88,954 | 0.03% |
Average business development and marketing manager salary over time
Business development and marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $75,369 | $36.23 | +3.9% |
| 2024 | $72,548 | $34.88 | +1.9% |
| 2023 | $71,191 | $34.23 | +1.6% |
| 2022 | $70,099 | $33.70 | +0.8% |
| 2021 | $69,543 | $33.43 | +1.9% |
Business development and marketing manager jobs by state
Most common states for business development and marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 373 | 54% |
| 2 | Alaska | 739,795 | 293 | 40% |
| 3 | South Dakota | 869,666 | 341 | 39% |
| 4 | Utah | 3,101,833 | 1,158 | 37% |
| 5 | Nebraska | 1,920,076 | 713 | 37% |
| 6 | Montana | 1,050,493 | 359 | 34% |
| 7 | Kansas | 2,913,123 | 959 | 33% |
| 8 | North Dakota | 755,393 | 238 | 32% |
| 9 | Iowa | 3,145,711 | 921 | 29% |
| 10 | Arkansas | 3,004,279 | 857 | 29% |
| 11 | Missouri | 6,113,532 | 1,686 | 28% |
| 12 | Wisconsin | 5,795,483 | 1,651 | 28% |
| 13 | Pennsylvania | 12,805,537 | 3,493 | 27% |
| 14 | New Mexico | 2,088,070 | 560 | 27% |
| 15 | Indiana | 6,666,818 | 1,636 | 25% |
| 16 | Kentucky | 4,454,189 | 1,059 | 24% |
| 17 | Georgia | 10,429,379 | 2,379 | 23% |
| 18 | Michigan | 9,962,311 | 2,266 | 23% |
| 19 | Tennessee | 6,715,984 | 1,528 | 23% |
| 20 | Ohio | 11,658,609 | 2,544 | 22% |
Most common cities for business development and marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Fayetteville | 1 | 1% | $65,838 |
| 2 | Sandy | 1 | 1% | $64,729 |
| 3 | Chicago | 3 | 0% | $77,224 |
| 4 | Los Angeles | 3 | 0% | $86,309 |
| 5 | Columbus | 2 | 0% | $76,564 |
| 6 | New York | 2 | 0% | $93,569 |
| 7 | San Diego | 2 | 0% | $84,359 |
| 8 | Cincinnati | 1 | 0% | $75,239 |
| 9 | Sacramento | 1 | 0% | $96,946 |
| 10 | Washington | 1 | 0% | $69,832 |
Business Development And Marketing Manager job outlook: Expert opinions
Our panel of business development and marketing manager experts
Georgia State University
Drexel University
Texas Woman's University
City University of Seattle
Texas Christian University
North Dakota State University
Siena College
Siena College
Siena College
Idaho State University
Washington College
Webster University
University of Scranton
University of Houston - Downtown
University of Houston - Downtown
University of Saint Mary
What will help Business Development And Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Business Development And Marketing Manager?
Andrew Spicer: Resiliency is a particularly important skill for international business and career progression. Resiliency – the ability to recover quickly in the face of obstacles and failures – has always been a critical part of successful international assignments. The only constant of working abroad is that there will be miscommunication and mistakes. Successful international business careers depend on the ability to learn from these inevitable setbacks to improve over time. The constant change in the global business environment also leads to the demand for resiliency among international business specialists. An important role for those with a global mindset is to help companies adapt to the massive disruption to the global business environment for international trade and investment presently taking place across the world.
What general advice would you give to a Business Development And Marketing Manager?
Salomao De Farias: An International Business Analyst/Professional performs a variety of tasks that contribute significantly to understanding and navigating global markets. On a daily basis, these may include analyzing data trends and market information to identify patterns and insights that help in making informed decisions about market entry, product development, and other strategic moves. Also, IB analysts will work in compiling findings into detailed reports and presentations that communicate insights and recommendations clearly to stakeholders, they will be capable to use data visualization to simplify the complex set of data that they may face when analyzing a country's market potential. They will assist in the development of strategic plans based on analysis to help the company maximize its international potential and opportunities. A key responsibility is working closely with various departments (such as marketing, sales, and logistics) to ensure coherent strategies are implemented effectively across all sectors of the business. It is important to keep track of international economic and trade regulations, monitoring geopolitical impacts on international markets, and understanding international legal frameworks to adjust business strategies accordingly. I would say that for someone entering the field, initial activities typically involve more focused tasks such as data collection, basic analysis under supervision, and learning the specific technologies and methods used in their organization. They may also spend considerable time gaining understanding of the specific markets their company is interested in or already operating within.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Salomao De Farias: As businesses increasingly operate on an international scale, the demand for professionals who can analyze and navigate international markets continues to grow. Adding to this, the advancement in data analytics tools has enhanced the capability to collect and analyze extensive amounts of data, making international business analysis more efficient and insightful. AI tools will help in this task. Understanding complex global markets is crucial as companies seek to expand or improve their global footprint amidst fluctuating trade regulations and geopolitical tensions. After the COVID pandemic and the disruption of global markets, more than ever there is a need for professional that can understand and navigate the complexities of IB.
What will help Business Development And Marketing Managers increase their earning potential?
Salomao De Farias: Likes: IB analysts often see a direct impact of their work on company decisions and strategy, which can be highly satisfying. IB roles offer varied problems to solve, which can make every day interesting and intellectually stimulating. Working with international markets offers exposure to different cultures and business practices, enhancing personal and professional growth. Travelling internationally, getting to know different countries, cities and cultures around the globe. Dislikes: I wouldn’t call dislikes, rather challenges. I will start pointing that the stakes are high, as incorrect analysis could lead to poor strategic decisions. This pressure can be stressful. Also, navigating various international regulations, economic conditions, and cultural nuances can be daunting and complex. Depending on the markets covered, working hours might be irregular to overlap with different time zones.
Parfait Kouassi PhD.
Associate Teaching ProfessorDrexel University
Bilingual, Multilingual, And Multicultural Education
What general advice would you give to a Business Development And Marketing Manager?
Parfait Kouassi PhD.: In the next 3-5 years, bilingual and multicultural skills will likely become as indispensable as having access to transportation. Just as individuals without access to a personal vehicle can rely on public transit or ridesharing services, those lacking multilingual abilities will find themselves at a severe disadvantage in their careers. The world is becoming increasingly interconnected, and the ability to communicate across languages and navigate different cultural contexts will be essential for professional growth, success, and mobility.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Parfait Kouassi PhD.: Maximizing your salary potential when starting your career with multilingual and multicultural skills requires a strategic approach. While some companies offer language incentives, the true value of these skills extends far beyond financial compensation. Multilingual and multicultural individuals enjoy a wealth of social fulfillment by fostering connections, building bridges, and gaining deeper insights into diverse perspectives and ways of life. If you want to maximize your financial gain and your chosen field does not directly reward language proficiency, you should be aware that numerous opportunities exist across various industries that actively seek out and compensate individuals with your unique skill set. Fields such as international business, diplomacy, education, healthcare, and tourism highly value bilingual and multicultural individuals for their ability to facilitate communication, build bridges, and drive innovation in diverse contexts.
What will help Business Development And Marketing Managers increase their earning potential?
Parfait Kouassi PhD.: My advice would be to embrace these valuable competencies as a competitive edge. Research shows that individuals with multilingual and multicultural backgrounds possess enhanced cognitive abilities, including improved working memory and mental flexibility for solving problems in innovative ways. They should actively seek out opportunities that allow them to leverage these unique strengths and pursue their passions while making meaningful contributions to their chosen field.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Business Development And Marketing Manager?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Business Development And Marketing Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Business Development And Marketing Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Business Development And Marketing Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Business Development And Marketing Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Business Development And Marketing Manager?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
What general advice would you give to a Business Development And Marketing Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Business Development And Marketing Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Business Development And Marketing Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Business Development And Marketing Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Business Development And Marketing Managers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Business Development And Marketing Managers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Business Development And Marketing Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Business Development And Marketing Managers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Business Development And Marketing Managers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Business Development And Marketing Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What soft skills should all Business Development And Marketing Managers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
What hard/technical skills are most important for Business Development And Marketing Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Business Development And Marketing Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Business Development And Marketing Manager resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What hard/technical skills are most important for Business Development And Marketing Managers?
John Ney: -With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.
What skills will help Business Development And Marketing Managers earn the most?
John Ney: -Sales skills - Most sales jobs are commission-based, and they are not capped.
-Everybody sells! Sales are really about building relationships, so having people and communication skills can really pay off!
What skills stand out on Business Development And Marketing Manager resumes?
John Ney: Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.
What soft skills should all Business Development And Marketing Managers possess?
John Ney: -A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
Dr. Michael Harvey
Provost and Dean, John Toll Professor of Business ManagemenWashington College
Business Department
What soft skills should all Business Development And Marketing Managers possess?
Dr. Michael Harvey: Across the business, the soft skills most in demand are the "3 C's": collaboration, communication, and critical thinking. Employers are especially interested in evidence of projects, experiential learning, and internships, not simply majors and minors.
Sung Eun Park
Assistant Professor, Advertising and Marketing CommunicationsWebster University
Communications & Journalism
What skills stand out on Business Development And Marketing Manager resumes?
Sung Eun Park: Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Business Development And Marketing Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What hard/technical skills are most important for Business Development And Marketing Managers?
Abhijit Roy: The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.
What skills stand out on Business Development And Marketing Manager resumes?
Abhijit Roy: In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.
Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.
What skills will help Business Development And Marketing Managers earn the most?
Abhijit Roy: The above skills are in high demand and also currently pay the most. Still, I strongly recommend that students focus not on skills that will help them earn the most but on the skill sets that each individual possesses and think of how they can best leverage that in the marketplace to have a long sustained, and enjoyable career.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What skills stand out on Business Development And Marketing Manager resumes?
Dr. Richard Conde Ph.D.: Showcasing the balance between people management and analytical skills. Marketing today relies on a substantial amount of data, which requires marketing managers to possess strong analytical skills. At the same time, leaders have to motivate, inspire, and guide employees. In the last 3-5 years, I have seen a greater emphasis on analytical skills.
What soft skills should all Business Development And Marketing Managers possess?
Dr. Richard Conde Ph.D.: Leaders need to lead. A leader who is curious, vulnerable, transparent, and inclusive generally has better success. The challenge is to teach leaders to be authentically curious. That is a big challenge in leadership.
What hard/technical skills are most important for Business Development And Marketing Managers?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
What skills will help Business Development And Marketing Managers earn the most?
Dr. Richard Conde Ph.D.: It's a combination of skills, plus the patience to build those skills. Great people and leadership skills always seem to trump most other variables. I would encourage individuals to invest in their leadership skills and consider partnering with a leadership coach.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Business Development And Marketing Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Dr. Mark Harvey Ph.D.
Associate Professor, Director of Graduate and Undergraduate Programs, Coordinator of All-University Honors ProgramUniversity of Saint Mary
Division of Business and Information Technologies (DBiT)
What soft skills should all Business Development And Marketing Managers possess?
Dr. Mark Harvey Ph.D.: First, critical and creative thinking. Employers value problem solvers. A Business Development Managers' problem usually is finding growth opportunities. Candidates need to learn to take the initiative to figure out how to solve problems like those.
Second, writing. The best employees know how to communicate in writing. More and more communication occurs through email and other forms of social media and apps, and as such, this skill is absolutely critical. You don't need to be a creative writing genius, but you do need to know how to write in a professional tone, present your ideas in an organized way, get to the point, and avoid errors. There is a direct line between a student's ability to write an academic essay with a clear thesis and an employee's ability to write a good email or proposal. If you can't do those things, then you risk embarrassment and possibly limited options for promotion.
Third, speaking. The American business world discriminates against introverts-sometimes at their own peril. Everyone needs to know how to give a quality speech, but more importantly, you need to sound confident and assertive in a board room during meetings. You need to be confident in front of clients. Fake it if you have to. The way you present yourself is absolutely critical.
Fourth, social skills. You need to be friendly. Get to know co-workers and clients. Find out what they like and show an interest. Find common ground. Your undergraduate degree hopefully exposed you to a wide diversity of topics you may have thought were irrelevant at some point. Now is the time to remember that stuff and use it to connect with people. Nearly everything you learned will have some application someday. It will help you connect with others. In addition, put away your cell phone when you are at work or on social occasions. To some people, a preoccupation with a cell phone communicates a lack of interest in the person you are with. It can alienate bosses, co-workers, and clients.
What hard/technical skills are most important for Business Development And Marketing Managers?
Dr. Mark Harvey Ph.D.: Familiarity with software-basic windows packages, particularly MS Word and Excel. Candidates should not be afraid of quantitative data analysis. Analytics are necessary to figuring out what your business is doing and how it can grow. Also, familiarity with whatever social media platforms are used in that industry can be very important.
What skills will help Business Development And Marketing Managers earn the most?
Dr. Mark Harvey Ph.D.: One consideration is, does the position pay commission? If so, the soft skills listed above are extremely important because the more you apply those skills, the more likely you are to grow your business.
When a manager is not on commission, there's little correlation between skills and pay while doing the job. The employer will hire you at a given salary level, and it is your job to negotiate to the best position. Once they have chosen you-that's the moment when you have the most leverage. You will never get a raise that is as substantial as what you might be able to ask for upon hire. After that, most raises are not going to be tied mechanically to performance and skills. Your next chance at a raise will be when you move or are promoted to a new position. Thus, those soft skills can affect your ability to negotiate.
I will repeat a previous theme: education and experience are probably more important than skills in terms of making more money. An employer can't really tell what your skills are from your resume. Just because you say you have a skill doesn't mean that you really do. They can reasonably guess that somebody with a degree is responsible enough to have accomplished something big. Somebody who makes it through a graduate program is probably very good at what they know. And somebody who has been in the industry and/or in a similar job is more likely to be able to walk in with little orientation and know what they are doing. Employers take risks on employees and hope that they can deliver. Thus, with more education and more experience, you are able to apply for higher-level jobs, which usually come with higher salaries.
What skills stand out on Business Development And Marketing Manager resumes?
Dr. Mark Harvey Ph.D.: Resumes are hard. It is very difficult to predict what any employer is looking for on any resume. The "skills" section of a resume is probably not the first thing most employers are looking at. The first consideration is probably education. Those with a bachelor's degree will be sorted first in fields-such as those who have business degrees, or particularly sales and marketing majors. Those with MBAs will be placed on the top. Those who have MBAs and marketing concentrations will likely be valued the most. The second consideration would probably be experience. Someone with several years of experience in business development or sales and marketing will be moved to the top. Someone with a bachelor's degree who has a lot of experience might beat out a fresh MBA. However, MBA plus experience beats almost everything. Someone with an MBA going for an entry-level position with little experience needed will likely beat out all bachelor challengers. For new graduates, getting some kind of internship in sales and marketing can differentiate them from those who do not.
Most hiring managers will probably assume that somebody who has sales and marketing education and/or experience probably has the skills necessary to do the job. An interviewer may probe on specific skills. I'll comment more specifically on other kinds of skills below, but it's also fair to say that a candidate's soft skills should shine in the interview. Simply saying that you have certain skills on a resume doesn't mean that you actually have them.
I think that the best thing a candidate can do is to research the company they hope to work for and tailor their resume to that employer. What does the business do? What kinds of things do you think that development manager is going to do in that particular industry? How do your skills as a candidate match what you guess they're looking for? The more you customize your resume, the better chances you have of resonating with the company. Employers are impressed when you already know something about the job and the industry.